Marketers have been jumping on the social media marketing bandwagon for years now. Their clients don’t understand it but everyone tells them they need it, regurgitating content doesn’t require much thinking or a skill set, and activities don’t need to be tied to ROI because the value of social can’t be measured.
There is a lot of emphasis on manufacturers to improve plant productivity, meet customer needs and increase sales lead generation. Learn how to create a an easy and effective marketing plan template for your manufacturing business.
An infographic is an incredible way of presenting information that works great as link bait, creates strong brand awareness, can quickly grow your subscriber list and is highly shareable.
I like to think of guides as a combination of a white paper and an infographic. They should offer comprehensive details on a topic, and be beautifully formatted and easy to digest. Ultimately, a guide needs to help a user learn something valuable, and overcome a challenge.
While blogging is an extremely powerful tool when done correctly, we see way too many businesses focused on churning out quick, worthless content for weeks, months or even years, and then getting frustrated that the desired results didn’t come.
To be blunt, your content marketing strategies suck and there are multiple possible reasons why that we've outlined along with how to avoid those common mistakes.