I like to think of guides as a combination of a white paper and an infographic. They should offer comprehensive details on a topic, and be beautifully formatted and easy to digest. Ultimately, a guide needs to help a user learn something valuable, and overcome a challenge.
While blogging is an extremely powerful tool when done correctly, we see way too many businesses focused on churning out quick, worthless content for weeks, months or even years, and then getting frustrated that the desired results didn’t come.
Your SaaS content marketing guide should include the details you need to ensure your campaigns attract, convert, close and delight your customers. This guide helps you pioneer an adventure led by your
To be blunt, your content marketing strategies suck and there are multiple possible reasons why that we've outlined along with how to avoid those common mistakes.