Inbound Marketing Tips & Strategies.

Author: Roketto Team

Who the heck is "Roketto Team"? Great question! We use this authorship from time to time for guest writers and previous authors are no longer affiliated with the Roketto brand. What about the cute little rabbit in the Roketto Team avatar? That's Piko, our loveable, space travelling mascot. If this is your first time seeing him, don't worry, it won't be your last. He likes to turn up throughout Roketto's website and content, always looking to help our audience with their marketing needs.

    Inbound_marketing_manufacturers_cut_expenses

    Inbound Marketing | Manufacturing Marketing |

    Inbound Marketing for Manufacturers - How to Cut Expenses

    Many manufacturing companies see marketing as a secondary function, meaning it’s normally the first budget to get cut, which is probably the worst decision. Focusing on Inbound Marketing could actuall
    5 Minute Read
    Roketto Team Roketto Team
    hubspot_tool_will_fix_your_industrial

    HubSpot | Manufacturing Marketing |

    This HubSpot Tool Will Fix Your Industrial Advertising Woes

    One of the biggest challenges for industrial companies is keeping up with innovative marketing strategies. Do you stick to print and cold calling or do you create an inbound marketing strategy? We say
    5 Minute Read
    Roketto Team Roketto Team
    adwords_what_does_high_quality

    Google Adwords |

    Adwords: What Does a High Quality Score Indicate?

    Google rewards AdWords campaigns with a high Quality Score by showing their ads to a wider audience but it doesn't end there. We review how improving your Quality Score will help your campaigns take c
    5 Minute Read
    Roketto Team Roketto Team
    solving_traditional_media_lead

    Inbound Marketing | Manufacturing Marketing | Social Media |

    Solving The Traditional Media Lead Generation Challenge

    Your plan is to generate qualified leads through cold calling and the popular Canadian Manufacturing Technology Show, but sadly these tactics won’t help sustainably grow your business anymore. Here’s
    6 Minute Read
    Roketto Team Roketto Team
    how_industrial_companies_attract_prospects

    Inbound Marketing | Manufacturing Marketing |

    How Industrial Companies Attract More Prospects Through Blogging

    Your employees are full of information that matters to your potential customers. Are you sharing this knowledge via blog posts and social media? If you’re shaking your head no, that’s okay, we’re here
    7 Minute Read
    Roketto Team Roketto Team
    adwords_bid_strategy

    Google Ads |

    Unlock the Secrets to a Winning Google Ads Strategy for Your Business

    A great Google ads strategy can be the difference between tons of conversions, clicks, impressions, or zilch. Craft a winning strategy with these tips.
    15 Minute Read
    Roketto Team Roketto Team
    why_understanding_customer_is_key

    Inbound Marketing | Manufacturing Marketing |

    Why Understanding Your Customer is Key in Manufacturing Marketing

    Through our experience working with manufacturing companies and our extensive research on this industry, we have found there are generally seven stages to their buying process. So, buckle up, the cons
    7 Minute Read
    Roketto Team Roketto Team
    4_tips_to_manufacturing_marketing_success

    Inbound Marketing | Manufacturing Marketing |

    4 Tips to Manufacturing Marketing Success

    Manufacturing marketing focuses on the need for manufacturers to switch from hard-selling to educating their potential customers and we've got the inbound tips to get you started.
    5 Minute Read
    Roketto Team Roketto Team
    leverage_consumer_decision_drive_more_sales

    Inbound Marketing |

    Leverage the Consumer Decision Making Process to Drive More Sales

    It's important to learn each stage of the consumer decision making process to help you understand your customer’s different buying behaviours.
    7 Minute Read
    Roketto Team Roketto Team
    5_major_benefits_of_creating_personas

    Inbound Marketing |

    5 Major Benefits of Creating Personas for Marketing

    Buyer personas are an invaluable asset to your business. Creating personas for marketing allows you to speak to your audience, see where they spend time online, and understand and help solve their pro
    6 Minute Read
    Roketto Team Roketto Team
    business_smar_goals

    Inbound Marketing |

    Is Your Business Setting SMART Goals? It Should Be

    Setting SMART goals is the most effective tool for accomplishing business objectives as it brings structure and trackability into your goals. Find out how to set them for your business.
    4 Minute Read
    Roketto Team Roketto Team
    content_marketing_strategy_sucks

    Inbound Marketing | Content Marketing |

    Your Content Marketing Strategy Sucks and Here’s Why

    To be blunt, your content marketing strategies suck and there are multiple possible reasons why that we've outlined along with how to avoid those common mistakes.
    8 Minute Read
    Roketto Team Roketto Team
    8_business_blog_tips_to_follow

    Inbound Marketing |

    8 Business Blog Tips You Need to Follow

    We have compiled our eight best business blog tips to help you on your way to fast tracking organic business growth if you put these tips into practice.
    10 Minute Read
    Roketto Team Roketto Team
    inbound_marketing_what_is_it

    Inbound Marketing |

    Inbound Marketing - What Is It and Why Does it Matter?

    By now you may have heard of Inbound Marketing - but what is it and what can it do for your business? We've got a few essential tips and tools to help you get the most out of your inbound campaigns.
    6 Minute Read
    Roketto Team Roketto Team
    paid-advertisingfor_dummies

    Social Media |

    Paid Social Media Advertising for Dummies

    Paid advertising can get your content out there to targeted, but large groups of people relative to your industry. Paying for clicks is a beneficial tool that will help enhance not only your blog mark
    7 Minute Read
    Roketto Team Roketto Team
    10_social_media

    Social Media |

    10 Social Media Promotion Strategies to Follow

    A look at each of the major social media networks and how to utilize each to best market your blog posts and reach out to potential followers.
    5 Minute Read
    Roketto Team Roketto Team
    3_tips_to_increase_social_media

    Social Media |

    3 Tips to Increase Social Media Posts

    Do you have a blog and great content but you’re still waiting for the readers to flock? It’s more common than you may think. It takes a bit of time and effort to get your blog out there to more reader
    4 Minute Read
    Roketto Team Roketto Team
    3_key_social_media_sharing

    Social Media |

    3 Key Social Media Sharing Tips for Business Marketing

    Do you have a blog and great content but you’re still waiting for the readers to flock? It’s more common than you may think. It takes a bit of time and effort to get your blog out there to more reader
    5 Minute Read
    Roketto Team Roketto Team
    kickstart_business_blog

    Social Media |

    Kick Start Your Business Blog With Social Media

    An introduction to our blog mini-series. Giving an in-depth look into the best tools and platforms to utilize in order to market and gain more traffic to your blog posts.
    4 Minute Read
    Roketto Team Roketto Team
    5_upcoming_social_media

    Inbound Marketing | Social Media |

    5 Upcoming Social Media Trends and How To Use Them

    Social media is continually changing and introducing new tools. In 2017 we are seeing businesses embracing these tools and thus creating new social media trends. Here are 5 of the biggest trends for y
    8 Minute Read
    Roketto Team Roketto Team
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