Inbound Marketing Tips & Strategies.

Author: Ulf Lonegren

Ulf Lonegren is CEO and Co-Founder of Roketto, where he has led digital marketing strategy for over 15 years. With extensive experience in both traditional SEO and emerging AI search optimization, Ulf has guided hundreds of SaaS and ecommerce companies through major search algorithm updates and platform shifts. His expertise spans from the early days of Google's algorithm changes through the current AI revolution, giving him unique insight into what actually drives sustainable search visibility. Ulf's approach focuses on fundamental optimization principles that adapt to new technologies rather than chasing trending acronyms, a philosophy that has helped Roketto's clients achieve measurable growth across multiple search paradigm shifts.

    Content Marketing |

    Pardot vs HubSpot [The Ultimate Comparative Guide]

    Want to streamline and scale your marketing automation? This Pardot vs HubSpot guide will help you decide which is the best marketing platform for you.
    16 Minute Read

    Content Marketing |

    How to Get Ahead in Digital Marketing with Real Instagram Followers

    Instagram marketing is a time sink, it’s tempting to buy followers and check a box. Get real Instagram followers and grow properly with the tips in this post.
    10 Minute Read

    Content Marketing |

    How to Select the Best Small Business SEO Companies

    This detailed guide on the best small business SEO companies will dive deep into the whys and hows of small business SEO. Read on to learn more!
    14 Minute Read

    Content Marketing |

    5 Benefits of Employing Enterprise SEO Agencies

    Find out the benefits of working with enterprise SEO agencies to improve your organic traffic as well as the top SEO strategies and metrics for B2B and B2C companies.
    17 Minute Read

    SaaS Marketing |

    Software Business Models Guide: SaaS, Licensing, Open Source & More

    Everything there is to know about software business models, and key considerations for each one to make sure you get it right.
    14 Minute Read

    Content Marketing |

    6 Proven Content Marketing Services for Rapid Organic Growth

    Tired of exhausting yourself trying to offer every content marketing service you've ever read a blog post about? Learn how to do effective content marketing with this easy step-by-step guide.
    13 Minute Read

    SaaS Marketing |

    The Complete SaaS SEO Guide - Strategy, ROI, KPIs and More

    Need a hand with SEO marketing for your SaaS company? Easy to follow playbook to increase organic traffic, and gain a steady stream of qualified leads, and sales.
    18 Minute Read

    SaaS Marketing | Content Marketing |

    3 Amazing Inbound Marketing Examples to Inspire You

    Real Stories From Growing SaaS Companies - learn how these software businesses increased their traffic, leads, and sales.
    15 Minute Read

    Content Marketing |

    7 Simple Blog Marketing Strategies to Drive More Traffic & Leads

    Learn how to utilize blog marketing as a powerful part of your overall content strategy to drive more traffic, leads, and sales.
    13 Minute Read

    SaaS Marketing |

    The Winning Software Marketing Strategy - Step by Step Guide

    Learn how to win with these 5 proven software marketing strategies including free trial tips, partner programs, savvy content plans and more.
    16 Minute Read

    SaaS Marketing |

    Assessing Software Marketing Companies? 8 Things to Look For

    Don't miss these 8 key things when assessing software marketing companies to help your SaaS business grow.
    11 Minute Read

    SaaS Marketing |

    SaaS Pricing Made Simple: Models, Strategies, Templates & More

    Struggling with how to set up pricing for your SaaS? Learn about the best models, strategies, examples and templates to help you get started.
    20 Minute Read

    Content Marketing |

    7 Incredible Content Marketing Examples with Massive Results

    Need inspiration for your content marketing strategy? Check out these 7 awesome examples!
    18 Minute Read

    Content Marketing |

    Lead Generation Marketing: 7 Ways You Can Drive More Leads Now

    The top 7 marketing activities (including real examples) to help you start driving more qualified leads right now.
    15 Minute Read

    Content Marketing |

    14 Considerations When Hiring a Content Marketing Agency

    Review these 18 key considerations when hiring a content marketing agency to help your company scale.
    22 Minute Read

    SaaS Marketing |

    Secrets to High Converting SaaS Landing Pages [Guide]

    7 steps to creating high converting landing pages for your SaaS business. From planning, content, special features, layout and more.
    17 Minute Read

    SaaS Marketing |

    10 Critical SaaS Marketing Metrics: Step-By-Step [Guide]

    Learn about the top marketing metrics SaaS companies need to track, and how they impact success including lead velocity rate, MRR, Churn, CAC, CLV, and more.
    15 Minute Read

    Content Marketing |

    Content Marketing Strategy Template | Step-by-Step Planning

    Follow this proven content marketing template to build out your successful content plan. Includes strategies, schedules, templates, worksheets, examples and everything else you need to build your plan right the first time.
    27 Minute Read

    SaaS Marketing |

    SaaS Sales: 5 Strategies to Fast-Track Growth [Guide]

    5 Ways for SaaS Businesses to generate predictive sales (includes examples from industry leaders).
    18 Minute Read

    SaaS Marketing |

    10 Best SaaS Website Design Inspiration (+ Why They’re Great)

    Check out our curated list of the top SaaS web designs and get inspired! Based on simplicity, identity & purpose, defining aesthetics and creative and contextual brilliance.
    22 Minute Read
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