Building a strong brand for your software as a service business will help set you apart. It’s often difficult to measure the effectiveness of a solid branding related marketing strategy, it’s still worth it to keep your company at the forefront of the minds of your current and potential customers.

We feel that it’s important for our brand to represent the new direction we have been pursuing and specializing in the last 2 years. In addition to maintaining our current areas of expertise in web de