Inbound Marketing Tips & Strategies.

Author: Ulf Lonegren

Ulf is one of the co-founders here at Roketto. His passion shines brightest when tasked with increasing business growth through inbound marketing. If you want to talk strategy, give Ulf a shout and you’re likely to see him spark with excitement.

    SaaS Marketing |

    SaaS Pricing Made Simple: Models, Strategies, Templates & More

    Struggling with how to set up pricing for your SaaS? Learn about the best models, strategies, examples and templates to help you get started.
    20 Minute Read

    Content Marketing |

    7 Incredible Content Marketing Examples with Massive Results

    Need inspiration for your content marketing strategy? Check out these 7 awesome examples!
    18 Minute Read

    Content Marketing |

    Lead Generation Marketing: 7 Ways You Can Drive More Leads Now

    The top 7 marketing activities (including real examples) to help you start driving more qualified leads right now.
    15 Minute Read

    Content Marketing |

    14 Considerations When Hiring a Content Marketing Agency

    Review these 18 key considerations when hiring a content marketing agency to help your company scale.
    22 Minute Read

    SaaS Marketing |

    Secrets to High Converting SaaS Landing Pages [Guide]

    7 steps to creating high converting landing pages for your SaaS business. From planning, content, special features, layout and more.
    17 Minute Read

    SaaS Marketing |

    10 Critical SaaS Marketing Metrics: Step-By-Step [Guide]

    Learn about the top marketing metrics SaaS companies need to track, and how they impact success including lead velocity rate, MRR, Churn, CAC, CLV, and more.
    15 Minute Read

    Content Marketing |

    Content Marketing Strategy Template | Step-by-Step Planning

    Follow this proven content marketing template to build out your successful content plan. Includes strategies, schedules, templates, worksheets, examples and everything else you need to build your plan right the first time.
    27 Minute Read

    SaaS Marketing |

    SaaS Sales: 5 Strategies to Fast-Track Growth [Guide]

    5 Ways for SaaS Businesses to generate predictive sales (includes examples from industry leaders).
    18 Minute Read

    SaaS Marketing |

    10 Best SaaS Website Design Inspiration (+ Why They’re Great)

    Check out our curated list of the top SaaS web designs and get inspired! Based on simplicity, identity & purpose, defining aesthetics and creative and contextual brilliance.
    22 Minute Read

    Inbound Marketing |

    Why Inbound Marketing Is The Future Of Lead Generation

    A step-by-step guide to harnessing the power of inbound marketing to generate more qualified leads. Learn about the most effective strategies, best practices, and expert tips from real success stories.
    19 Minute Read

    SaaS Marketing |

    9 Best SaaS Landing Page Examples (+ Why They Convert)

    Check out this hand-selected list of the top 10 SaaS landing pages that perfectly combine aesthetics, functionality and psychology into their results based design.
    19 Minute Read

    Inbound Marketing |

    The Inbound Marketing Gameplan that Actually Helped Grow Our Business [Guide]

    The ultimate guide to developing an effective inbound marketing gameplan for driving more quality traffic and leads. Learn about the most effective strategies, best practices, and expert tips from real success stories.
    22 Minute Read

    SaaS Marketing |

    How to Set Content Marketing Goals for Your Established SaaS

    So, you’ve survived the launch gauntlet. You’ve assembled your teams. You’re live and functioning and ready to scale. But you have one big problem: most of the seemingly good advice on content marketing simply won’t work for you. Why? Because SaaS content marketing is different.
    7 Minute Read

    Inbound Marketing | Manufacturing Marketing | Content Marketing |

    Manufacturing Marketing Plan Template

    There is a lot of emphasis on manufacturers to improve plant productivity, meet customer needs and increase sales lead generation. Learn how to create a an easy and effective marketing plan template for your manufacturing business.
    13 Minute Read

    Inbound Marketing | SaaS Marketing | Sales |

    Should You Create a Value-Added Reseller Business Model?

    An explanation of the various kinds of value added reseller program options and their benefits for SaaS vendors looking to diversity their sales and distribution model.
    18 Minute Read

    Inbound Marketing | Manufacturing Marketing | Sales |

    Manufacturing Sales - How to Transition From Outbound to Inbound

    A list of tips for how manufacturing companies can transition their outbound tactics into inbound ones while maintaining the sales produced by their current pipeline in the process.
    5 Minute Read

    HubSpot | SaaS Marketing | Sales |

    SaaS Marketing Essentials - 3 Reasons Why You Need HubSpot

    3 reasons why SaaS startups should be using HubSpot for their inbound marketing initiatives.
    5 Minute Read

    Inbound Marketing | SaaS Marketing | Sales |

    How Inbound Marketing Helps Close Deals In The SaaS Sales Funnel

    A list of actionable tips for SaaS companies to use inbound marketing techniques to convert leads at the bottom of the sales funnel.
    6 Minute Read

    SaaS Marketing | Sales |

    SaaS Inbound Marketing Budgets: 3 Key Tips

    If you are constantly hearing about the amazing ROI inbound brings but don’t think you are seeing those returns yourself, it can feel like you are on the outside looking in on that magic that you’re t
    5 Minute Read

    Inbound Marketing | SaaS Marketing |

    How to Market Software as a Service in 4 Ways

    There is no one-size-fits-all approach for marketing, and you need to learn how to market software. The type of software marketing content created needs to account for the customer.
    6 Minute Read
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