Inbound Marketing Blog - Roketto (17)

HubSpot | Inbound Marketing | Sales | Social Media |

Top 5 HubSpot Integrations for Marketing & Sales

Every business has different needs, and in this post we’ll highlight the top HubSpot integrations that our sales & marketing agency couldn’t live without.

5 Minute Read

Chris Onyett

Google Analytics | Marketing Attribution | Google Ads |

Assisted Conversions Google Analytics: Steps to Maximize Your Budget

Learn how to use Assisted Conversions in Google Analytics to optimize your marketing budget.

7 Minute Read

Chris Onyett

Inbound Marketing | Sales |

Inbound Sales Process - 4 Methods We Use

As a business professional, you can’t sit there hoping that your inbound sales strategy is enough to get customers. Because quite frankly, it’s not.

4 Minute Read

Roketto Team

Google Analytics | Google Partners | Google Ads |

6 Steps to Determine Google Ads Pricing & Maximizing Budget

How much do Google Ads cost? To determine Google Ads pricing, you have to master forecasting, keyword selection, and more. Get the details in this article.

14 Minute Read

Chris Onyett

Inbound Marketing | SaaS Marketing |

How to Market Software as a Service in 4 Ways

There is no one-size-fits-all approach for marketing, and you need to learn how to market software. The type of software marketing content created needs to account for the customer.

6 Minute Read

Ulf Lonegren

Content Marketing |

Inbound vs Outbound Marketing | Which Is More Effective?

Both outbound and inbound marketing have their strengths and weaknesses, and by the end of this article you’ll have all the facts so you can pick a side (or use both) with confidence

18 Minute Read

Ulf Lonegren

Inbound_marketing_manufacturers_cut_expenses

Inbound Marketing | Manufacturing Marketing |

Inbound Marketing for Manufacturers - How to Cut Expenses

Many manufacturing companies see marketing as a secondary function, meaning it’s normally the first budget to get cut, which is probably the worst decision. Focusing on Inbound Marketing could actuall

5 Minute Read

Roketto Team

Google Partners | Google Adwords |

7 Things to Look for in an Adwords Agency

Hiring an Adwords management agency doesn’t have to be a big risk. Learn the top 7 things to consider before hiring an Adwords agency in 2017.

6 Minute Read

Chris Onyett

HubSpot | Manufacturing Marketing |

This HubSpot Tool Will Fix Your Industrial Advertising Woes

One of the biggest challenges for industrial companies is keeping up with innovative marketing strategies. Do you stick to print and cold calling or do you create an inbound marketing strategy? We say

5 Minute Read

Roketto Team

HubSpot | SaaS Marketing |

Growing SaaS Sales via the Value Added Reseller (VAR) Distribution Channel

You’ve designed and developed a magnificent SaaS product. Now you need to focus on marketing, sales and distribution. Is it time to consider a Value Added Reseller partnership to help you get your pro

6 Minute Read

Ulf Lonegren

Google Adwords |

What is a Good Optimization Score for Google Ads?

Learn what Google Ads Optimization Score really means, how it impacts performance, and when to prioritize it over ROI—or not.

16 Minute Read

Lisa Hoffart

Inbound Marketing | Branding |

New Brand & Purpose, Same Roketto

We feel that it’s important for our brand to represent the new direction we have been pursuing and specializing in the last 2 years. In addition to maintaining our current areas of expertise in web de

4 Minute Read

Ulf Lonegren

Inbound Marketing | Manufacturing Marketing | Social Media |

Solving The Traditional Media Lead Generation Challenge

Your plan is to generate qualified leads through cold calling and the popular Canadian Manufacturing Technology Show, but sadly these tactics won’t help sustainably grow your business anymore. Here’s

6 Minute Read

Roketto Team

adwords_attribution_modeling_3_things_good_marketers

Google Analytics | Marketing Attribution | Google Ads |

The Quick and Easy Attribution Modeling Guide

Learn how attribution modeling can boost your ad performance by valuing each customer touchpoint, optimizing budgets, refining bids & driving conversions.

14 Minute Read

Lisa Hoffart

how_industrial_companies_attract_prospects

Inbound Marketing | Manufacturing Marketing |

How Industrial Companies Attract More Prospects Through Blogging

Your employees are full of information that matters to your potential customers. Are you sharing this knowledge via blog posts and social media? If you’re shaking your head no, that’s okay, we’re here

7 Minute Read

Roketto Team

HubSpot | Inbound Marketing | Social Media |

HubSpot vs Independent Inbound Marketing Tools

You want to build a site, report on traffic, create a social presence and schedule posts, commence email marketing and keep track of all of this? We compare the one-stop big top of inbound marketing H

8 Minute Read

Christine Vaughan

Inbound Marketing | SaaS Marketing |

How to Solve SaaS Data Migration Challenges

Blogging is a popular inbound marketing tactic, but you need to develop a strategy. Creating a pillar post on data migration provides a solid foundation for a series of granular and detailed posts tha

7 Minute Read

Ulf Lonegren

SaaS Marketing | Content Marketing |

Mapping out your SaaS Content Marketing Strategy: A Comprehensive Guide

Unlock the secrets of SaaS content marketing success! Learn how to create a killer strategy and boost your growth with our comprehensive guide.

18 Minute Read

Ulf Lonegren

Google Ads |

Unlock the Secrets to a Winning Google Ads Strategy for Your Business

A great Google ads strategy can be the difference between tons of conversions, clicks, impressions, or zilch. Craft a winning strategy with these tips.

15 Minute Read

Roketto Team

Google Ads |

How to Nail Your Google Ads Campaign Structure For More Conversions

Learn how to get results from your ads by paying attention to your Google Ads Campaign Structure—as well as expert tips and tricks to boost performance.

14 Minute Read

Chris Onyett

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Inbound Marketing Tips & Strategies.