Ulf Lonegren is CEO and Co-Founder of Roketto, where he has led digital marketing strategy for over 15 years. With extensive experience in both traditional SEO and emerging AI search optimization, Ulf has guided hundreds of SaaS and ecommerce companies through major search algorithm updates and platform shifts. His expertise spans from the early days of Google's algorithm changes through the current AI revolution, giving him unique insight into what actually drives sustainable search visibility. Ulf's approach focuses on fundamental optimization principles that adapt to new technologies rather than chasing trending acronyms, a philosophy that has helped Roketto's clients achieve measurable growth across multiple search paradigm shifts.