Inbound Marketing Tips & Strategies.

Author: Lisa Hoffart

Lisa Hoffart is a professional writer with several years of experience crafting well-researched content for a wide variety of industries, from legal, real estate, technology, and more. Lisa is a huge technology geek that loves video games and computers. In her free time, Lisa enjoys sewing, crafting, and hanging out with her cat.

    Content Marketing |

    Copywriting vs Content Writing [Key Differences and Similarities]

    Wondering what the difference is between copywriting vs content writing? Discover the nuances between these forms of online writing in this post.
    9 Minute Read

    Content Marketing |

    A Guide to Blog Writing Services for Increasing Traffic Fast

    Need to increase your website traffic? Blog writing services can help. Find out how blog writing increases visitors and gets you more leads in this post.
    18 Minute Read

    Content Marketing |

    A Guide to B2B Copywriting Services, Strategies & Best Practices

    Executing B2B copywriting properly requires a professional writer who is well-versed in that space. This guide helps you understand the ins and outs of B2B writing.
    14 Minute Read

    Content Marketing |

    5 Benefits of an eCommerce Content Writer for Your Online Business

    Learn how hiring an eCommerce content writer can help 10x your traffic and help build up a sustainable flow of traffic and sales with evergreen content.
    13 Minute Read

    Content Marketing |

    Blogging for Lawyers: Benefits, Challenges & How to Get Started

    Think blogging for lawyers isn’t beneficial? Think again. Learn how legal blogs can attract more clients, help build your reputation, and more in this article.
    13 Minute Read

    Content Marketing |

    4 Ways a Real Estate Content Writer Can Help Close More Deals

    A real estate content writer can help lead your content marketing efforts with industry-specific blog posts that entice your audience. Learn how in this article.
    12 Minute Read

    Content Marketing |

    5 Types of HubSpot Consulting Services and How to Capitalize on Them

    Let's dive into the five main types of HubSpot consulting, including inbound, professional services, customer training, migration services, and more.
    13 Minute Read

    Inbound Marketing | Content Marketing |

    Is a HubSpot Expert Worth the Hype?

    Wondering whether hiring a HubSpot expert is worth it? We give our two cents on why you should hire one, and what to look for when doing so in this article.
    10 Minute Read

    Content Marketing |

    Hiring a HubSpot Agency - 5 Perks of Working with a HubSpot Certified Partner

    Read this before hiring a HubSpot marketing partner for your next inbound marketing project. Learn about the top 5 ways to qualify a partner agency.
    15 Minute Read

    SaaS Marketing |

    Hiring a SaaS Copywriter - How to Increase Customers with SEO Content

    Are you a SaaS company that wants more web traffic? Learn the top reasons why you need Hire a B2B SaaS copywriter.
    12 Minute Read

    Content Marketing |

    SEO Writing Benefits, Tips, Tools & How to Hire SEO Content Writers

    We peel back the layers surrounding SEO writing by giving you a concise and informative guide on everything you need to know about seo writing and seo content writing services.
    14 Minute Read

    SaaS Marketing |

    SaaS Quick Ratio: Overview, Calculation, and Growth Measurement

    Understanding SaaS quick ratio, why it's important, and how to calculate it.
    12 Minute Read

    SaaS Marketing |

    SaaS Subscription Checklist: Pricing, Agreements, Models & More

    Learn everything you need to know about SaaS subscription management including agreement templates, models, pricing, and more.
    17 Minute Read

    SaaS Marketing |

    SaaS Reporting Guide: Cohort Analysis, Sales Metrics, CAC & More

    Key SaaS reports & metrics for your SaaS business such as financials, cohort analysis, sales, conversion rates, CAC, CES, and much more!
    15 Minute Read

    SaaS Marketing |

    SaaS Churn - Average Churn Rate, How to Calculate and More

    Read this guide to learn how to calculate and improve your SaaS MRR churn rate, view industry churn rate benchmarks, nurture your existing customers and more.
    14 Minute Read

    Content Marketing |

    Digital Marketing Funnel Stages and Strategy

    Tame your marketing funnel with these 7 proven steps and watch your leads grow, almost like magic.
    13 Minute Read

    Google Adwords |

    What is a Good Optimization Score for Google Ads?

    Learn what Google Ads Optimization Score really means, how it impacts performance, and when to prioritize it over ROI—or not.
    16 Minute Read

    Google Analytics | Marketing Attribution | Google Ads |

    The Quick and Easy Attribution Modeling Guide

    Learn how attribution modeling can boost your ad performance by valuing each customer touchpoint, optimizing budgets, refining bids & driving conversions.
    14 Minute Read

    Google Analytics | Marketing Attribution | Marketing Automation |

    Best Practices for Creating a Beautiful Looker Dashboard

    Discover essential best practices for creating a stunning, intuitive Looker dashboard and unlock the full potential of your data.
    13 Minute Read
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