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Web3 Marketing Guide 2023: Features, Agencies, Services & More

Garreth Aspeling

Web3 Marketing Guide 2023: Features, Agencies, Services & More


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Table of Contents

With the rapid advancement of technology, the digital landscape is continuously evolving, and a new era has dawned upon us: Web3.

As the internet becomes more decentralized and blockchain technology takes center stage, a voluntary concept is emerging—Web3 marketing.

In this article, we'll dive deep into Web3 marketing, exploring its core principles, potential benefits, how it's shaping how businesses engage with their target audiences, and the best web3 marketing agencies to work with.

Let's embrace the power of blockchain, decentralization, and enhanced user experiences in this exciting marketing frontier.

So buckle up, my friends, because, in this article, we will dive deep into Web3 marketing. We'll explore how it works, its benefits, and how you can get started.

Web3 Summary

Web3, also known as the decentralized web, is the next evolution of the internet. It’s a network of decentralized applications (dApps) built on blockchain technology, providing users greater privacy, security, and control over their data.

Unlike the current Web 2.0 and 1.0, which is mainly centralized and controlled by a few large corporations, Web3 is built on a decentralized infrastructure offering users more freedom and control.

The table below highlights some of the key features of Web3.




Web3’s infrastructure allows users to transact directly with one another without the need for intermediaries.

Control and Ownership

Users have ownership and control over their data, rather than having it controlled by third parties.

Blockchain technology

Web3 is powered by block chain technology, enabling transparent and secure transactions.

Several Web3 applications, such as decentralized finance (DeFi) and social media platforms, are already gaining popularity. These platforms are revolutionizing their respective industries by giving users more control over privacy and freedom.

The semantic web also has the potential to transform marketing and advertising. Web3 marketing services offer users personalized and targeted advertising while ensuring their data remains private and secure.

However, Web3 is still in its early stages, and several challenges need to be addressed before it can reach its full potential, including:

  • Usability: Web3 applications can be arduous for the average user to navigate, making adoption challenging.
  • Scalability: Current blockchain technology can be slow and inefficient, limiting the number of transactions per hour.

Despite these challenges, Web3 represents a significant shift in how we view the internet and the role of technology in our lives. It can potentially create a more decentralized, democratic, and equitable internet, where users have greater control over their data and greater access to opportunities and resources.

What’s Unique About Web3 Marketing

Uniqueness of Web3 Marketing

New technologies and trends form the foundation of Web3 marketing. It's the next step up from Web 2.0, where we currently are. Web 3.0 is more than just search engine optimization and websites; it's an opportunity to enhance the user experience by providing interactive and rich targeted ads.

Marketers rejoice; you can now send more targeted content to prospects to help your organization grow.

Here are some unique features of Web3 marketing:

  1. Personalized advertising: Web3 marketing provides users a more personalized advertising experience as marketers leverage the user's blockchain data to create relevant and targeted ads. That not only enhances the user's experience but also improves ad engagement.
  2. Micropayments: Users can earn micropayments for engaging with Web3 marketing ads, offering a financial incentive to engage with the content. This creates a more transparent and equitable marketing ecosystem where users are rewarded for their attention.
  3. Community-driven marketing: Web3 marketing encourages community-driven marketing where users can create and distribute their own campaigns. This provides a more democratic and collaborative approach to marketing where users can shape the marketing landscape according to their preferences and requirements.
  4. Artificial Intelligence (AI): The emergence of Natural Language Processing (NLP) technology has made computers more like humans. Software amalgamated with AI can understand input data better and provide more precise responses or solutions.

Web3 marketing allows advertisers to market their products and develop a more efficient strategy. Users have access to various information sources to help them decide if their purchase is the right choice.

The innovative user experience capabilities of Web3 marketing allow you to enter a new dimension of advertising.

Have a look at this table to understand the core differences and commonalities between web1, 2, and 3:






Static web pages with basic HTML content

Interactive web with dynamic content

Decentralized web using blockchain technology.



Early to mid 2000s



Static brochure websites or corporate eCommerce stores

Facebook, Twitter, Instagram, YouTube

Filecoin, Ethereum, Polkadot


Centralized control by central authorities or domain owners.

Centralized control by intermediaries and platform owners

Decentralized trust through blockchain consensus


Limited privacy controls and user tracking

Privacy controls and consent mechanisms

Enhanced privacy control through blockchain technology

Web3 marketing represents a significant shift in how we think about marketing and advertising. It provides a more user-centric and decentralized approach to marketing where users have greater control over their data and a more personalized, relevant, and rewarding advertising experience.

Web3 Marketing Services

Web3 Marketing Services

If you want to offer users a more secure, transparent, and personalized marketing experience, web3 marketing services are the way to go.

These services encompass a range of Web3 digital marketing strategies, including SEO, content marketing, web development, digital advertising and more.

Let’s explore each one in greater detail to examine how they are evolving in the era of Web3 marketing.

Web Development

In today’s world, having a website that looks like it was built in the early 2000s will not cut it. Unique features are one area where we see a significant difference in Web 3.0 marketing and web development.

Decentralized hosting and cryptocurrency wallet integrations are key attributes previously unavailable. That means designers can create websites integrated with web3 technology, permitting decentralized applications and secure payments.

SEO and Content

As a marketer, content creation should be a top priority. And in the Web 3.0 era of marketing, NFT (non-fungible tokens) are becoming a vital part of the digital marketing space.

While there is no particular rule of thumb on how to incorporate NFTs into a marketing approach, it's essential to understand their significance.

NFTs are unique digital assets that can be bought, sold, and traded on blockchain networks. The NFT market has exploded recently, with collectors and investors paying millions for digital artwork, sports highlights, and even tweets.

Including NFTs in a web3 marketing strategy can help tap into this massive community and engage with the target audience in new and exciting ways. For example, you can create a limited edition NFT as a reward for loyal customers or utilize NFTs to showcase exclusive collaborations and content.

While incorporating NFTs into your marketing strategy may seem intimidating, it's essential to approach it as a new way to connect with communities and customers. By staying updated with the latest trends and technology, brands can ensure they remain relevant and engaging in a rapidly evolving digital landscape.

Social Media and Influencer Marketing

Since web3 marketing is here to bring some fascinating changes to social media advertising, we may as well embrace it!

One of the most buzzworthy features of web3 social media marketing is social tokens—these blockchain-based assets represent ownership or membership in a community or project.

In web3 social media marketing, social tokens reward users for engagement and provide exclusive content or event access. For example, a web3 project might create a social token that gives holders voting rights in community governance or access to a private Discord channel.

Web3 marketing is about building genuine customer connections and forming partnerships that benefit everyone involved. It's time to stop viewing your customers as just database numbers and treat them like real people with real needs.

So get ready to embrace the decentralized future of social media marketing and start forging those meaningful relationships with your customers. After all, Web 3.0, it's all about teamwork and making the digital world a better place for everyone.

Digital Advertising

Web 3.0 is here, and it's not just a fancy upgrade to the Internet. It makes your data safer! Built on blockchain technology, tampering with stored data is almost impossible, meaning your data is more secure than ever.

But wait, there's more!

With Web 3.0, we could see stricter rules and regulations for user data collection and storage. That could lead to more creative solutions for gathering customer insights without relying on personal information like cookies or IP addresses. And with social media networks like Facebook and Twitter facing new privacy regulations, smaller competitors may take advantage of the newfound freedoms offered by Web 3.0, potentially shaking up the tech industry.

The most exciting feature of Web 3.0 is the semantic web. With the demise of the third-party cookie, Web 3.0's semantic targeting could be the key to personalizing content like never before. Users can create data stores on the web, build vocabularies, and write rules for handling data, leading to more personalized and relevant content for each user.

Web3 Marketing Agency

Web3 marketing agency

Welcome to the future of marketing, where Web3 is the king and traditional marketing agencies are just a bunch of outdated, dusty old relics. It's time to ditch those old-school tactics and embrace the new era of Web3 marketing with open arms.

But what is a Web3 agency?

Well, think of it as a magical portal to a world where marketing is not just about pushing ads in people's faces but building meaningful relationships with your audience. It's like stepping into a world where your brand can be more than just a product or service but a community that people want to be a part of.

Benefits of Working with a Web3 Agency

Web3 marketing agencies don't just talk about the latest trends and buzzwords; they live and breath them. From blockchain technology to decentralized apps, these companies know the ins and outs of the web3 world and are not afraid to use them.

These organizations help create campaigns or ads that build a brand that stands out in a sea of sameness. With the power of storytelling and making genuine audience connections, brands can take full advantage of web3 marketing.

Top Web3 Agencies

As the internet rapidly dilates, the concept of web3 or the decentralized web has emerged as a revolution in the marketing world. Web 3.0 promises to create a more open, transparent, and secure engagement platform by leveraging blockchain technology and decentralization.

Because of this, organizations are now seeking out marketing agencies that can assist them in navigating this new realm and capitalizing on the opportunities presented by Web 3.0.

Let's explore the top Web3 marketing agencies leading the way in this exciting new era of digital advertising.


Roketto web3 marketing company

Roketto is a digital marketing agency specializing in helping businesses navigate the complex world of Web3 marketing. With years of experience in traditional digital marketing and a deep understanding of Web3 technologies, Roketto is uniquely positioned to help companies grow their organization in the decentralized world.

We offer a range of services to help businesses succeed in Web3 marketing, including:

Our team of experts stays up-to-date on the latest trends and best practices in Web3 marketing to ensure our clients receive the most effective strategies and tactics for their needs. We work closely with each of our clients to understand their objectives and develop customized marketing plans leveraging the power of Web3 to drive growth and success.

Whether you're looking to increase traffic, build brand awareness, or drive conversions, Roketto has the expertise and experience to help you achieve your goals in Web3. If you’re looking for Web3 marketing in Canada, speak to us to find out how our Web3 creative agency can provide you with predictable growth.



The company’s team of experts has years of experience in digital marketing, social media management, community management, and influencer marketing, making them the go-to choice for companies seeking to increase their visibility and build brand awareness in cryptocurrency.

Here are a few key advantages of working with Coinbound:

  • Coinbound has a proven track record of success in helping businesses increase their visibility and build brand awareness in the cryptocurrency and blockchain industries.
  • The company can tailor marketing strategies designed to meet the unique needs of businesses operating in the cryptocurrency space.
  • Coinbound develops customized marketing plans to help clients achieve their goals and objectives.

If you want to grow your business in the crypto and blockchain space, Coinbound can help you with all your marketing needs.




Crowdcreate is a renowned crypto and blockchain growth Web3 advertising agency with over five years of experience in the Web3 industry. This award-winning company has been named "Top Crypto Marketing Firm" by Forbes and has helped over 500 crypto projects raise $250 million in funding.

Some of the services Crowdcreate offers include:

  1. Web3 community management
  2. Social media marketing
  3. Web3 viral referral marketing
  4. Investor marketing
  5. NFT strategy consulting

Crowdcreate has expertise in promoting crypto and blockchain projects through influencer marketing on social media platforms like Reddit, TikTok, and Twitter.

One thing that sets Crowdcreate apart is its partnerships and collaborations with industry-leading influencers, media platforms, and content creators. These partnerships allow them to offer exponential growth to your project and help reach a wider audience.




This web 3 marketing agency was established in 2019 to assist blockchain and crypto brands succeed in their outreach efforts. BlockWise boasts a team of 30 crypto professionals, including strategies, designers, and writers who have completed over 300 crypto campaigns.

The company offers a wide range of services to help its customers achieve their marketing goals, including:

  1. Crypto content writing
  2. Search engine optimization
  3. Discord and Telegram community management
  4. PR and sponsored articles

Overall, Blockwiz offers a comprehensive range of Web3 marketing services that cater to the needs of crypto and blockchain brands. Their team of crypto experts is well-equipped to handle any marketing campaign and help businesses achieve their specific goals and objectives.

Web3 Marketing - Conclusion

Web3 marketing is a dynamic and exciting field that promises to revolutionize the advertising industry. With the rise of decentralized technologies like blockchain, organizations have unique opportunities to engage with their audience innovatively.

As the Web3 landscape evolves, it's crucial to partner with a trusted web3 marketing agency that understands the industry's nuances.

Enter Roketto, a premium Web3 marketing agency that can help you navigate the ever-changing world of web3 marketing.

With our team of experts and customized marketing strategies, you can trust that Roketto will deliver exceptional results that exceed expectations.

So don't wait any longer; take advantage of the exciting opportunities that Web3 marketing offers, and contact Roketto today.

Your business will thank you for it.

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