Our Approach to Content Marketing
Content marketing gets your company noticed without taking a hard-sell approach. It’s about attracting more prospects from every stage of the sales cycle and empowering them to make their own decisions while positioning your brand as a leading source of information.
As a content marketing agency, we begin by learning about your business and your customers. Once we have a clear understanding of these key areas we create a customized content marketing strategy that includes lead nurturing campaigns and educational content. Our content strategy is always backed by research and data insights, ensuring we’re targeting high-value opportunities to get your content in front of your ideal customer audience. As our content strategy gains traction, we open our focus to lead nurturing campaigns to transition your audience from visitor, to lead, to paying customer.
What You’ll Get Working With Roketto
Content Marketing Agency
Your account manager is an experienced professional who steers the ship and is there for you every step of the way. They’ll be your go-to Roketto contact.
Our content marketing experts develop strategic plans and work with you on key content marketing initiatives to help achieve your business goals.
Blog Content Creation
Blogging is key to our content marketing strategies. Our specialists will write blog content to increase search exposure and attract top-of-funnel visitors.
Newsletter & Email Copy
Email has a place within a content marketing strategy. You can watch you prospect become a lead and then a paying customer with the help of educational and meaningful email content.
eBooks & Infographics
Content marketing provides your ideal customers with content that answers their questions before the sale goes through. Get onboard with visual content marketing including the creation of ebook and infographic content offers.
12-Month Marketing Plan
A high-level view of our 12-month content plan, typically broken up by quarters, to illustrate how our focus will shift and evolve over the course of our entire strategy.
Editorial Content Calendar
The editorial calendar is used to organize and manage content on all platforms, buyer personas, stages of the buyer’s journey and SMART goals, all in one place.
Weekly Status Calls
Calls with your account manager to review campaign progress and ensure that you are always up date on what is happening each week. Our content marketing agency is dedicated to clear communication.
Frequently Asked Questions
This of course depends on your current situation and needs, but all packages come with an onboarding phase, which we always aim to complete within 1 month. This is where our technical and marketing teams power up to make sure we have a deep understanding of your business and your customers, and ensure that all of the tools and building blocks are in place and ready to go. This includes technical SEO optimization, keyword research, analytics configuration, marketing personas, reporting setup and customization, and anything else that might need doing.
By the end of onboarding, our team will be a tight knit extension of your company, and the technical setup will be ready to rock.
This really depends on your current situation, but a minimum onboarding cost starts at $2,500.
Every business and project is different, but we’ll provide honest expectations right from our first meeting.
The short answer is to start by scheduling your no obligation discovery call.
Roketto works with companies who are serious about growth, and understand that long term success doesn’t happen overnight. You’ll need to be patient and willing to invest a minimum of $5,000/mo into a marketing retainer so we can do the work required to achieve real results.
A main component of our onboarding process is for our strategists to immerse themselves into your business. However, for some industry specialized topics, we may require more assistance from you.
Nope! We’re very clear from day one that it takes time to see results with SEO, which is why we work with our clients on a 12-month basis. However, we understand things change, and won’t hold you hostage to a lengthy contract. If you need to leave, we’ll respect that, though we do ask for a proper heads-up.
"We’re very busy at Rubikloud. We need exceptional suppliers like Roketto that can work with our requirements and deliver not just exceptional work but their expertise and advice to make our work even better. They’re on-time, on-budget and great to work with and always there when we need them."
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