Lead generation is all about targeting, and if you don’t have your buyer personas in check, then there’s just no way you can ever get your targeting right.
A step-by-step guide on how to create effective marketing personas for your business including templates, our proven approach, and real examples.
A step-by-step guide to B2B marketing for businesses who want to grow. Learn the most effective strategies, best practices, and expert tips from real success stories.
Step-by-step SaaS marketing guide for rapid growth. Learn how to develop an effective SaaS marketing plan, the top strategies, best tools and examples from leading companies.
Stop wasting time and money publishing meaningless content! This step-by-step guide will show you the top areas to focus your content marketing efforts on and how to maximize your ROI.
Unless you’re selling toilet paper, bidets, or hand sanitizer, chances are your business is hurting right now, just like mine is. However, learn how we are cutting down our software expenses big time with these awesome SaaS companies who are dedicated to supporting their customers through this COVID-19 crisis.
The ultimate guide to developing a B2B content marketing strategy for driving more traffic and leads. Learn about the most effective strategies, best practices, and expert tips from real success stories.
6 Detailed SaaS marketing examples - success stories from industry leaders. Learn how customer alignment, optimization, content marketing, SEO, email and automation can be used to achieve huge results.
By identifying the biggest SaaS marketing challenges and working back towards their origins, many different businesses will find similar ways to fly past them on their way to success.
You’re finally ready to start building a marketing plan for your SaaS business. That means you can just do some SEO research, automate some email sequences, write a few blog posts, toss some forms on your site, and Bob’s your uncle, right?
In content marketing there’s a common misconception that all strategies are pretty much the same—in reality, they simply aren’t. In this post we'll discuss the unique components to effective content marketing for SaaS.
In this blog post, we’ll discuss the benefits of SaaS referral programs, and walk you through the exact steps you can take to set up your own referral program. Read on to find out more!
In this blog post, we’ll share 5 strategies that you can use to hook users with your free SaaS trial, and highlight the value your product brings in order to convert more free to paid users.
People have been calling social media the future of customer service since 2015, and they were right. The more your brand grows, the more mistakes you will make. It’s inevitable; not everyone can have a perfect experience with your company, product or service.
Marketers have been jumping on the social media marketing bandwagon for years now. Their clients don’t understand it but everyone tells them they need it, regurgitating content doesn’t require much thinking or a skill set, and activities don’t need to be tied to ROI because the value of social can’t be measured.
An infographic is an incredible way of presenting information that works great as link bait, creates strong brand awareness, can quickly grow your subscriber list and is highly shareable.
I like to think of guides as a combination of a white paper and an infographic. They should offer comprehensive details on a topic, and be beautifully formatted and easy to digest. Ultimately, a guide needs to help a user learn something valuable, and overcome a challenge.
Building a strong brand for your software as a service business will help set you apart. It’s often difficult to measure the effectiveness of a solid branding related marketing strategy, it’s still worth it to keep your company at the forefront of the minds of your current and potential customers.
While blogging is an extremely powerful tool when done correctly, we see way too many businesses focused on churning out quick, worthless content for weeks, months or even years, and then getting frustrated that the desired results didn’t come.