Is your WordPress site getting as much traffic as a deserted island?You likely need to optimize your website.
Without optimization to get your site on the first page of search results, your site is as good as invisible.
If you're not on that first page, you might as well not exist.
SEO can help you turn things around so you can bask in the glory of increased visibility, traffic, engagement, leads, and sales.
Visibility is only one of the many benefits of hiring a WordPress SEO agency, expert, or professional. So, why else should you invest in SEO services for your WordPress site?
Let’s find out the 7 reasons why you should adopt WordPress SEO services!
Types of SEO Services in Wordpress
When it comes to SEO services for WordPress, there are various options available. Depending on the size and scope of your website, you can choose from basic SEO packages to more comprehensive SEO campaigns.
Here are some of the most common types of SEO Services for WordPress:
1. Keyword Research
Keyword research is a crucial aspect of SEO services in WordPress as it helps businesses identify the keywords and phrases their target audience uses to search for products or services they offer.
For instance, if you run a travel agency in Los Angeles, you can use tools like Ahrefs to identify keywords like "Los Angeles vacation packages" and "best travel deals in Los Angeles" and incorporate them into your website's content.
The following are some of the keyword research tools and plugins available for WordPress users:
- Ahrefs. Ahrefs is a powerful SEO tool that offers a keyword explorer feature that allows users to find the right keywords to target in their content. It provides data on keyword search volume, difficulty level, and potential traffic.
- SEMrush. SEMrush is another popular SEO tool that provides comprehensive keyword research and analysis features. It offers data on search volume, keyword difficulty, and related keywords to help businesses choose the right keywords for their content.
- SEOPress. SEOPress is a WordPress plugin that allows users to optimize their content for search engines. It includes a keyword research tool that provides keyword suggestions and allows users to optimize their content for specific keywords.
- Rank Math. Rank Math makes selecting the right keywords and phrases simpler with its comprehensive suite of SEO tools. You can access valuable metrics such as search volume, competition level, and related words through keyword research and optimization capabilities - all in one convenient location!
2. On-page Optimization
On-page optimization involves optimizing individual web pages to rank higher in SERPs and earn more relevant traffic. WordPress has built-in features like custom permalinks, which allow businesses to create search engine-friendly URLs. It also offers a user-friendly content editor that makes it easy to create well-structured content that is easy for search engines to crawl and understand.
Plugins like Yoast SEO and All in One SEO Pack provide even more on-page optimization options. These plugins can help businesses optimize page titles, meta descriptions, and headers, and they can also provide insights into the overall SEO-friendliness of a page.
Some of the SEO services for WordPress on-page optimization include:
WordPress SEO Service
Title tag optimization
Optimizes the title tag of your WordPress site to include relevant keywords so that search engines can easily understand what your page is about.
Writing meta descriptions
Creates compelling and informative meta descriptions that entice users to click through to your site from SERPs.
Structuring pages with headings and subheadings
Organizes your page's content into logical sections using heading tags (H1 for the title of the page, H2 for sections, and H3 for subsections).
Links from one page on your website to another can provide a valuable signal to search engines about the relevance of each page.
3. Technical SEO / Code Optimization
Technical SEO or code optimization is essential to optimizing a WordPress website for search engines. It involves fine-tuning a website's technical elements to improve its visibility in SERPs.
Businesses can implement various technical SEO strategies on their WordPress websites to improve their search engine rankings. Some of these strategies include:
- Site speed optimization. This involves improving the speed at which a website loads. Search engines consider site speed as one of the ranking factors, and slow-loading websites may result in lower rankings.
- Mobile optimization. With most web searches now done on mobile devices, having a mobile-responsive website is crucial for businesses. Therefore, optimizing your WordPress website's visibility for mobile devices is essential.
- URL structure optimization. URL structure optimization ensures that URLs are descriptive, user-friendly, and contain relevant keywords.
- Image optimization. Images play a crucial role in user engagement on websites, and optimizing images on your WordPress website can help improve its visibility. This can be achieved by optimizing the image size, using relevant alt tags, and compressing the images.
WordPress also comes with many built-in SEO features to optimize a website for search engines. Some examples of these built-in features in WordPress include:
WordPress allows users to customize the URLs of their pages and posts, making it easier for search engines to understand what the content is about.
Categories and tags
Organizing content into categories and tags can help improve a website's structure and make it easier for search engines to crawl and index.
WordPress automatically generates XML sitemaps, which are essential for helping search engines crawl and index a website's pages.
4. Off-Page SEO Optimization
Off-Page SEO optimization is one of the most important types of SEO services for WordPress. It refers to all the activities done outside a website to improve its search engine rankings. This includes link building, social media marketing, and online reputation management.
Why is off-page SEO optimization important? Well, search engines like Google use signals to determine the relevance and authority of a website. One of these signals is the number and quality of backlinks pointing to your site.
To achieve effective off-page SEO optimization, WordPress offers both native features and plugins that can help to streamline and automate the process. Native features in WordPress for off-page SEO optimization include:
- Social sharing. WordPress makes it easy to add social media sharing buttons to posts and pages, making it easier for visitors to share content, which can increase the site's visibility on social media platforms.
- Pingbacks and trackbacks. These features enable WordPress to notify other websites when a link to their content is included in a post, which can help to build relationships with other bloggers and improve the site's credibility.
Plugins for Off-page SEO optimization:
- Broken Link Checker. This plugin checks the site for broken links, which can negatively impact the site's ranking on search engines. It also enables users to fix broken links quickly and easily.
- Social Warfare. This plugin provides attractive and customizable social sharing buttons that can encourage visitors to share content on social media platforms, improving the site's visibility and credibility.
Off-page SEO optimization is an essential aspect of SEO that can help improve your online reputation, authority, and visibility. By working with an organization that provides SEO services for WordPress, you can implement these strategies and stay ahead of your competitors in search engine rankings.
5. Yoast SEO
Yoast SEO is a popular plugin for WordPress websites that helps optimize your website's content for search engines. It offers various features, including keyword optimization, meta-description editing, and content analysis.
Yoast SEO also provides a comprehensive analysis of your website's readability, which can help you ensure that your content is easy to understand and engaging for your audience. The plugin is designed to help improve your website's search engine rankings by making it easier for search engines to understand your content and provide a better user experience for your visitors.
For example, if you're writing a blog post about "how to make chocolate chip cookies," Yoast SEO can help you optimize your content for the keyword "chocolate chip cookies." It will provide recommendations on where to place the keyword within your content, how to write an engaging meta description, and even suggest related keywords to include in your post.
7 Reasons Why WordPress SEO Services Are Crucial
To stand apart from the multitude of WordPress websites, you must be sure yours is one-of-a-kind.
Here are seven reasons why SEO services for WordPress are important:
1. Increases Visibility and Ranking
If you want to expand your SaaS business, enlisting an expert WordPress SEO specialist is essential. This will bolster your online presence and ranking, leading to higher rates of traffic, quality leads, sales, and profits.
Research from Backlinko shows 0.63% of searchers click on the second page’s content. Compare this with the first page’s click-through rate of 24.7%.
If you are not on the first page, you’ll likely lose these leads and their potential purchases or subscriptions—something you don’t want!
2. WordPress SEO Services Enhance User Experience
Google greatly emphasizes user experience in determining a website's ranking. This is because Google’s main priority is to provide users with an effortless journey to their desired content.
Some aspects that affect usability include:
- Site speed: Websites that take too long to load are constantly at risk of falling behind in rankings. But SEO services for WordPress ensure your content, image, and video SEO are appropriately optimized to ensure your site loads quickly for optimal success.
- Mobile experience: More individuals use mobile phones to search the internet. Hence, your WordPress site should provide a better mobile user experience.
- Navigation: Streamlining your website's navigation is crucial for providing users with a seamless experience and boosting rankings.
- Header use: Headings make your content easy to skim and allow Google to understand your page better, thus increasing your ranking.
3. Increases Your Site’s Authority
Your website’s perceived authority plays a role in whether or not it will rank higher than the billions of other sites on the internet. Domain authority is a concept originally developed by the popular web company Moz as a way to illustrate the abstract elements that determine a website’s quality.
Since then, other SEO organizations and tools have adopted the term “domain authority,” often abbreviated to DA, as a catch-all to help people understand how their website stacks up to others in a similar industry, of similar subject matter, or simply against all websites on the internet.
Optimizing your domain authority can maximize your website's relevance and increase its ranking.
But how can SEO services for WordPress help increase your DA?
- First, they will analyze your website’s current SEO and make any necessary changes to ensure that it is up to date with the latest SEO trends and techniques. This includes optimizing content, conducting keyword research, and building links.
- Next, WordPress SEO service providers can help you create and optimize high-quality content for your website. This will include creating new posts, optimizing existing posts with relevant keywords, and adding unique images and videos to enhance user engagement.
By enhancing your content’s quality, readability, and relevance through SEO services for WordPress, you can improve your website’s domain authority and ultimately improve its rankings in search engines.
4. Helps Get Insights on Your Target Audience
Seeking a WordPress SEO service will help you understand your audience and attract them to your site. BrightEdge confirms this with their statistics indicating 68% of online experiences begin with an online search, and 53.3% of all traffic emanates from organic search.
To build a meaningful connection with customers, it is necessary to understand what content they covet and are looking for. SEO serves this very purpose in bridging this gap of understanding between you and your audience.
To ace this, your service provider must:
- Do keyword research
- Determine keyword trends
- Do a competitor analysis.
By following this approach, you are better equipped to maintain and increase your audience and keep them engaged with valuable content.
5. SEO is a Cost-effective Marketing Strategy
Although it is not a new practice, utilizing a blog with a well-planned SEO strategy remains a highly effective tool for businesses. In fact, 29% of marketers rely on their websites to attract and convert leads. Leveraging SEO ranks fourth in terms of return on investment and effectiveness, and it is noteworthy that 88% of businesses that use it plan to either increase or maintain their investment in SEO throughout 2023.
Therefore, having a WordPress site with a strong SEO strategy is a key element for businesses to consider as they plan their digital marketing efforts.
6. You Can Outrank Your Competitors
Ever asked yourself how a business grows and outshines others? In most cases, it’s because it harnesses the benefits of employing enterprise SEO agencies. SEO agencies can use their skills in researching keywords and analyzing competitors’ strategies to develop an effective SEO content strategy for your WordPress website. The results? Your website will be able to attract more visitors and generate increased conversions.
Here’s what an SEO service can do to ensure this happens:
- Competitor analysis
- Improving site loading speed
- Provide better and more detailed content
Doing this can ensure your website gets high search rankings and allows you to gain better visibility than your competition.
7. Increased Conversion Rates
Navigating a prospect through your sales funnel is an artful process, although it is normal for some to dip out along the journey. But SEO offers a significantly higher conversion rate compared to other approaches.
Prospects are more likely to believe in your brand if they see it at the top of search results lists. In addition, leveraging the consumer decision-making process can increase the conversion rate and boost your ranking.
By targeting users looking for specific products or services, agencies can provide the right content when needed. This makes prospects more likely to believe in and purchase from your WordPress website.
Considerations When Hiring a WordPress SEO Expert
When hiring a WordPress SEO expert, it is vital to work with an individual or expert who understands your needs and can help you achieve your goals. With many WordPress SEO experts around, selecting one from the pool might be challenging.
Here are a few considerations to take into account before hiring an expert:
What is Their WordPress SEO Knowledge?
Instead of settling for an agency that offers generic SEO solutions, opt for one that customizes its strategies to focus on particular aspects of WordPress SEO. Ask for evidence that they’ve been able to achieve results for other clients that use WordPress. Some agencies may even provide a preliminary, high-level audit to showcase some of the improvements they can make to your WordPress website.
What Do Past Clients Say?
Reviews are invaluable in informing your decision when considering a WordPress SEO consultant for your website. They help you understand their services and provide insight into how long their business has been active and its success.
Head over to an SEO agency's review page and read the words of customers who have experienced the service first-hand, and be sure to view other sources like Google and Clutch.co to get a better idea of how past clients have benefited (or not benefited) from the agency’s services.
What is the Cost of Their Service?
The other factor you should consider is the cost of their services. WordPress SEO services can range from affordable to exorbitant, depending on the complexity and scope of your project. Before settling for any company, compare quotes from different providers and ensure you are getting value for your money.
Ensure you understand an agency's pricing structure. Some charge hourly rates, while others have flat fees or subscription-based models. Understanding the pricing structure and ensuring it works for your budget is essential.
What Tools Does the Agency Use?
Harnessing the power of SEO tools is a fantastic way to streamline and simplify your search engine optimization strategies. Even if you don't understand how they work, asking questions about the rationale behind using them for effective results is essential.
Additionally, a quality SEO WordPress company must be well-versed in the latest research and auditing techniques and have experience using analytics tools to monitor performance. Finally, an SEO agency should outline why they favour a particular tool over another and elaborate on the beneficial outcomes experienced by utilizing the said tool.
How is Their Customer Service?
Trust us. You don't want to work with SEO experts who can't effectively communicate. After all, communication is essential in any collaboration, and this should be no exception when you are entrusting them with the success of your website.
Ideally, look for an agency with a dedicated customer service team that provides 24/7 or timely support.
Some quick questions to ask yourself include:
- What is their mode of communication?
- How will they monitor progress and give updates?
- How often can you communicate?
This will help ensure that all your queries are answered promptly and that you can be sure they will not abandon your project in the middle.
How to Get Started With WordPress SEO Service
Getting started with SEO services for WordPress requires some legwork before you reach out to an agency. Here are some considerations:
1. Determine Your Goals
Where are you currently with your WordPress SEO? What results do you wish to achieve for your website? Ask yourself these questions and make sure that any WordPress SEO agency you are considering is in sync with your goals.
2. Look for a Service Provider
Now that your objectives are in focus, it's time to find a service provider. When looking for a WordPress SEO service provider, there are a few things to keep in mind:
- Look for providers with experience in WordPress SEO. SEO companies that specialize in WordPress optimization are familiar with WordPress's unique features and can help you optimize your website for better rankings and user experience.
- Check reviews and ratings. You can check reviews and ratings of different SEO service providers on websites like Yelp, Clutch, UpCity, and Trustpilot. This will give you an idea of the provider's reputation, customer service, and quality of work.
- Look for case studies and portfolios. Reputable SEO service providers often showcase their work in case studies and portfolios, giving you a good idea of the provider's capabilities and the quality of optimization they can provide.
3. Agree and Implement
Once you have identified the right agency for your WordPress SEO needs, it's time to agree on the terms and conditions. Be sure to sign a contract outlining what services will be provided and when. Once agreed upon, they can implement strategies to help you achieve your desired outcomes.
4. Review and Monitor Progress
Once your strategy is in motion, it's essential to monitor the SEO performance of your website either regularly or as directed by the SEO experts. Look at the rankings of pages, keywords, and other metrics to ensure that the SEO service provider is delivering as promised.
Also, review any changes the SEO professional makes to determine their impact on your website's ranking. This will help you make the necessary alterations to keep up with Google's ever-evolving algorithms.
SEO services for WordPress can help your website reach its full potential in the digital world. However, finding the right agency to provide the services is essential for success. At Roketto, we offer SEO services for WordPress tailored to meet your business needs and budget.
We are here to help you turn your goals into reality. We will collaborate with you to create a customized, comprehensive, tailored plan for your requirements and desired outcomes.
Talk to us today, and let us optimize your site with our satisfying WordPress SEO consulting services.!
Ulf is one of the co-founders here at Roketto. His passion shines brightest when tasked with increasing business growth through inbound marketing. If you want to talk strategy, give Ulf a shout and you’re likely to see him spark with excitement.