Google's AI Overviews have officially crashed the search party, and the old rules of engagement just got tossed out the window. Ranking #1 used to mean everything, but now the goal is far more specific: convincing an AI to cite you as the expert in its direct answer.

Generative engine optimization is the strategy you need to survive this shift, focusing on authority, citations, and structured data that machines can easily digest.

You can't just keyword-stuff your way into a chatbot's good graces. You need a sharper approach and the right technical allies to ensure your brand becomes the answer, not just another link.

To help you dominate this new AI-driven landscape, we've rounded up the elite agencies and tools leading the charge.

The 15 Leading Generative Engine Optimization Agencies

To save you the headache, we've curated the top 15 agencies that are actually moving the needle, categorizing them by their specific strengths so you can find your perfect match instantly.

1. Roketto

We are a full-funnel inbound marketing and web design agency that focuses on building predictable growth systems rather than just chasing trends. We treat your budget like an investment portfolio, prioritizing strategies that compound over time, specifically integrating generative engine optimization into our core "HyperContent" framework.

Our team aligns strictly with brands where we can see a clear path to ROI, ensuring we aren't just a vendor, but a true growth partner.

Domains of Expertise

• Generative Engine Optimization (GEO): Structuring content to be cited by AI models like ChatGPT and Gemini.
• Inbound Marketing: Creating full-funnel content strategies that nurture leads from awareness to sales.
• Web Design & Development: Building high-conversion, fast-loading sites that serve as the hub of your growth.
• SEO & Content Strategy: Deep-dive "HyperContent" that targets user intent and builds topical authority.
• HubSpot Onboarding: optimizing CRM setups for seamless sales and marketing alignment.

Portfolio Highlights

One of our proudest success stories involves Integricare, where we applied our "quality over quantity" philosophy. We produced just two deeply researched, high-value articles per month. This strategic patience paid off immensely: within two years, their organic traffic surged by over 800%, and revenue grew by 78% year-over-year.

By focusing on topical authority and alignment with customer search behavior, we turned a modest content investment into a massive revenue driver.

2. Bluefish AI

Bluefish AI is a specialized agency at the forefront of the generative engine optimization revolution, helping brands transition from traditional search rankings to becoming the "cited expert" in AI answers. They focus heavily on B2B markets where buyers use AI tools to research complex solutions.

Domains of Expertise

• Generative Engine Optimization: Tailoring content for AI readability and citation.
• Schema Markup & Structured Data: deeply coding content so machines understand the context.
• AI Search Strategy: optimizing specifically for platforms like Perplexity and SearchGPT.

Portfolio Highlights

Bluefish AI recently worked with a B2B SaaS company to overhaul its entire content library for the AI era. They rewrote service pages to answer "who, what, and why" clearly for machines and implemented extensive schema markup. The result was impressive: 10% of the client's total organic traffic began coming directly from citations in ChatGPT and Perplexity, with a staggering 27% of that traffic converting into sales-qualified leads.

3. GAIO Tech

GAIO Tech bills itself as the world's first "Context Engineering" agency, moving beyond keywords to optimize for the logic engines behind AI. They utilize a proprietary 10-pillar strategy that integrates generative engine optimization, Answer Engine Optimization (AEO), and traditional SEO into a single cohesive framework.

Domains of Expertise

• Context Engineering: Structuring brand data so AI models can process and recommend it.
• Answer Engine Optimization (AEO): optimizing for direct voice and chatbot answers.
• Geographic Optimization: Ensuring AI relevance across specific local markets.

Portfolio Highlights

For a client in the competitive fintech space, GAIO Tech implemented its context engineering framework to combat a drop in click-through rates. By shifting the goal from "clicks" to "visibility," they successfully increased the brand's impressions in AI overviews by 50%, positioning the client as a primary recommendation in financial AI queries.

4. Siege Media

Siege Media is a content marketing powerhouse known for pairing world-class creative with data-driven SEO strategy. They specialize in creating high-quality assets that naturally attract backlinks, driving sustainable organic growth for highly competitive industries like fintech and SaaS.

Domains of Expertise

• Content Strategy: Data-led planning to identify high-value search opportunities.
• Link Building: Digital PR campaigns that earn high-authority placements.
• Copywriting & Design: Producing premium content that outperforms competitors visually and textually.

Portfolio Highlights

Siege Media's work with a major fintech brand showcases their ability to scale organic traffic in "boring" industries. By creating a series of data-driven infographics and calculators, they earned thousands of high-authority backlinks from top-tier news outlets. This campaign not only boosted the client's domain authority significantly but also drove hundreds of thousands of monthly visitors to their site.

5. BrightEdge

BrightEdge is widely recognized as the leading enterprise SEO platform, but their agency services arm is equally formidable for large-scale organizations. They leverage their proprietary "Data Cube" and AI technology to provide insights that smaller tools simply miss, focusing on scalability and data intelligence.

Domains of Expertise

• Enterprise SEO: Managing SEO at scale for sites with thousands of pages.
• Data Intelligence: Utilizing AI to predict search trends and intent shifts.
• Generative Parser: Tools specifically designed to track and optimize for AI search layouts.

Portfolio Highlights

BrightEdge partnered with Wildfire to revolutionize their search revenue strategy using advanced AI-powered tools. By utilizing their platform to identify high-intent keywords and optimize content at scale, Wildfire saw a 60% increase in revenue from search traffic compared to the previous year.

6. First Page Sage

First Page Sage is one of the largest SEO agencies in the US, focused specifically on "Thought Leadership SEO." They distinguish themselves by using subject matter experts to ghostwrite high-level content, ensuring that the material appeals not just to algorithms, but to human decision-makers.

Domains of Expertise

• Thought Leadership SEO: Creating expert-level content that builds trust and authority.
• Hub & Spoke Strategy: A content architecture model that dominates niche keywords.
• Lead Generation: Focusing entirely on ROI and lead quality rather than vanity metrics.

Portfolio Highlights

Working with Cadence Design Systems, an enterprise software provider, First Page Sage implemented a rigorous thought leadership campaign targeting electronics design engineers. Over the course of a year, they utilized a "Hub & Spoke" model to cover every facet of the client's niche. The result was a 934% increase in total keyword rankings and a record-breaking number of new user sign-ups, proving that high-quality content scales revenue.

7. iPullRank

Led by industry veteran Mike King, iPullRank is a technical SEO and content strategy agency known for being ahead of the curve on generative engine optimization and AI. They blend creative storytelling with rigorous technical auditing to help brands compete in complex search landscapes.

Domains of Expertise

• Generative AI SEO: Consulting on how to survive and thrive in SGE (Search Generative Experience).
• Technical SEO Audits: Deep-dive analysis of site architecture and code.
• Audience Research: sophisticated persona modeling to drive content relevance.

Portfolio Highlights

iPullRank has been conducting extensive experiments and client work regarding "Generative AI Optimization." In a recent engagement for a mortgage industry client, they revamped the content strategy to address specific "informational gain" metrics that Google's new algorithms prioritize. This proactive shift helped the client maintain visibility during core updates where competitors tanked, effectively "future-proofing" their organic traffic against AI volatility.

8. SEO Discovery

SEO Discovery is a global digital marketing agency that offers affordable, scalable solutions for businesses of all sizes. They are particularly strong in adapting quickly to new trends like generative engine optimization while maintaining a robust foundation in traditional digital marketing tactics.

Domains of Expertise

• AI SEO: Strategies adapted for modern AI-driven search algorithms.
• Local SEO: dominating "near me" searches and Google Maps packs.
• PPC Management: Efficient paid ad campaigns that complement organic growth.

Portfolio Highlights

They partnered with Easy Render, a 3D rendering platform, to overcome stagnation in organic traffic. By implementing a comprehensive SEO strategy that included technical fixes and optimized content scaling, they achieved phenomenal results in just 12 months. The client saw an 88% growth in organic traffic and secured top rankings for highly competitive keywords, significantly lowering their cost of customer acquisition.

9. Intero Digital

Intero Digital is a "next-level" agency formed by the merger of several top digital firms, offering a holistic approach that covers everything from PR to voice search. They are aggressive adopters of generative engine optimization strategies, helping clients capture market share in the evolving search ecosystem.

Domains of Expertise

• Digital PR: Earning media coverage to boost brand authority and search rankings.
• GEO & Voice Search: optimizing content for Siri, Alexa, and AI chatbots.
• Paid Media: Integrated ad campaigns across Google, Social, and Amazon.

Portfolio Highlights

Intero Digital's work with RAPP, a global creative agency, involved a multi-channel approach to modernize their digital presence. By combining aggressive SEO with targeted digital PR, they were able to significantly elevate RAPP's brand visibility for key industry terms. The campaign resulted in a measurable increase in inbound inquiries from enterprise-level prospects, validating their integrated "search plus brand" approach.

10. Omnius

Omnius is a boutique agency that has fully pivoted to become a pure-play generative engine optimization service. They view themselves as "architects of information" for Large Language Models (LLMs), focusing on the technical side of how AI crawls and interprets data.

Domains of Expertise

• Citation Engineering: Embedding "citation triggers" to prompt AI references.
• LLMs.txt Optimization: Creating specialized files that guide AI bots through site content.
• Knowledge Graph Management: optimizing the entity data that underpins AI understanding.

Portfolio Highlights

Omnius utilized their "Citation Engineering" protocol for a tech client struggling to appear in ChatGPT answers. They restructured the client's core documentation into a format specifically designed for LLM consumption (using Q&A pairs and structured lists). This intervention led to the brand becoming the primary source of answers for specific technical queries on ChatGPT, driving highly qualified traffic that bypassed traditional search entirely.

11. Altudo

Altudo focuses on "Customer Experience (CX) transformation," bridging the gap between marketing technology and brand engagement. They are experts in 1:1 personalization and use advanced MarTech to ensure that generative engine optimization efforts actually lead to better customer journeys.

Domains of Expertise

• CX Strategy: Mapping and optimizing the entire customer lifecycle.
• MarTech Implementation: Expert integration of Sitecore, Adobe, and Salesforce.
• Personalization: Delivering unique content experiences based on user data.

Portfolio Highlights

Altudo partnered with a Fortune 500 financial services giant to overhaul their fragmented digital ecosystem across four continents. By implementing a unified Sitecore platform and optimizing the customer journey for personalization, they achieved a unified "single customer view." This transformation resulted in $1.3 million in cost savings and a 99.8% increase in website uptime, creating a solid foundation for scalable growth.

12. Kalicube

Run by "The Brand SERP Guy" Jason Barnard, Kalicube is the world's leading agency for Knowledge Panel management and Brand SERP optimization. They understand that before you can win at generative engine optimization, you must educate the AI about who you are using the Kalicube Process.

Domains of Expertise

• Brand SERP Optimization: Controlling what appears when someone searches your brand name.
• Knowledge Panel Management: Triggering and managing Google's information boxes.
• Entity SEO: Educating search engines about your brand as a distinct entity.

Portfolio Highlights

Kalicube worked with Scott Duffy, a business growth expert with a common name, making it hard for Google to distinguish him. Using the Kalicube Process, they clarified his "entity" signals across the web, successfully triggering a distinct Knowledge Panel. This immediately established his authority and ensured that when users or AI searched for him, they found his specific achievements rather than a mix of other people.

13. Go Fish Digital

Go Fish Digital is renowned for tackling the "hard stuff" in digital marketing, specifically online reputation management (ORM) and complex technical SEO. They combine creativity with technical prowess to fix brands' reputations and improve their standing in both traditional and generative search.

Domains of Expertise

• Online Reputation Management: Suppressing negative search results and promoting positive ones.
• Technical SEO: Large-scale site migrations and technical audits.
• Digital PR: Creative campaigns that earn placements on top-tier viral sites.

Portfolio Highlights

Go Fish Digital took on a challenge for Jelly Belly, the famous candy company, to elevate their e-commerce performance. They integrated a targeted SEO strategy with their paid media efforts to maximize visibility. In just six months, this "performance-first" approach increased page-one keyword rankings by 230% and organic traffic by 72%, proving that even legacy brands can achieve massive digital growth with the right technical tune-up.

14. Terakeet

Terakeet serves the Fortune 1000 with a strategy they coined called "Owned Asset Optimization" (OAO). They move beyond renting attention (ads) to helping massive brands better control and leverage the digital assets they already own, which is a critical component of generative engine optimization.

Domains of Expertise

• Owned Asset Optimization (OAO): Maximizing the value of websites, blogs, and social profiles.
• Reputation Defense: Proactively managing brand narratives in search results.
• Consumer Insights: Using search data to inform high-level business strategy.

Portfolio Highlights

For a major beauty brand, Terakeet shifted the strategy from relying on third-party retailers to dominating search with their own "how-to" content. This regained millions of organic visits that were previously going to publishers and competitors, effectively turning their own website into the primary revenue driver.

15. Rise at Seven

Rise at Seven describes itself as a "creative SEO agency" that exists to get brands noticed. They bring the energy of a PR firm to the technical world of SEO, creating viral moments that generate massive search interest and backlinks, a key signal for generative engine optimization authority.

Domains of Expertise

• Creative SEO: Campaigns designed to go viral and earn massive links.
• Digital PR: Newsjacking and reactive marketing to get into top publications.
• Social Media Strategy: Aligning social buzz with search intent.

Portfolio Highlights

Rise at Seven is famous for their work with Parkdean Resorts, where they launched the "Sandtone" campaign (a "Pantone" color palette for sand). This creative angle was picked up by major travel and lifestyle publications worldwide, generating thousands of links and a massive spike in brand searches.

Types of Services Offered by Generative Engine Optimization Agencies

To win in the AI search era, agencies have had to invent an entirely new playbook, moving beyond simple keywords to services that speak directly to machine logic.

The following services help businesses influence how AI systems understand, reference, and recommend their content.

LLM Seeding & Brand Mention Strategies

GEO agencies work to ensure your brand is consistently represented inside large language models by seeding accurate, authoritative information across trusted sources. They refine entity signals, strengthen factual consistency, and guide where and how brand mentions appear.

This improves the likelihood of being cited in AI-generated answers. The result is stronger visibility across AI chatbots, agents, and generative search engines.

Knowledge Graph Optimization

If AI doesn't understand who you are, it won't recommend you; this service fixes that by structuring your data into a clear "entity."

Agencies meticulously build and refine your presence in Google's Knowledge Graph, ensuring that your brand, products, and key personnel are explicitly defined and connected. This involves heavy use of Schema markup and consistent N-A-P (Name, Address, Phone) data across the web to remove any ambiguity for the algorithms.

Conversational Content Optimization

People don't search with keywords anymore; they ask complex questions, and this service restructures your content to answer them directly. Generative engine optimization teams rewrite existing assets into "Q&A" formats and natural language patterns that mirror how users speak to chatbots.

The goal is to make your content the most linguistically probable answer to a specific user intent, increasing the likelihood of being featured in an AI Overview.

AI Reputation Management

AI models are sensitive to sentiment, meaning a bad reputation can literally remove you from the answer set. This service goes beyond suppressing bad reviews and actively monitors how your brand is described in the datasets that feed AI models.

Agencies work to generate positive, authoritative sentiment around your entity, ensuring that when an AI evaluates your brand for a recommendation, the "vibe check" comes back positive.

Zero-Click Search Strategy

The goal here is visibility without the click, accepting that users often get their answer directly on the results page. Agencies optimize your content to provide concise, valuable snippets that appear in "Position Zero" or AI snapshots, reinforcing brand authority even if the user never visits your site.

This generative engine optimization tactic prioritizes brand recall and "share of voice" over traditional traffic metrics.

Why Businesses Need to Hire Generative Engine Optimization Services

The digital landscape is shifting from a library of links to a conversation with machines, and ignoring this transition is a recipe for obsolescence. Here's why businesses need generative engine optimization services.

1. Decline of Traditional Click-Through Rates (CTR)

As Google and Bing integrate AI answers directly into search results, users are clicking on organic links far less frequently.

A professional generative engine optimization service helps you pivot your metrics from "clicks" to "visibility," ensuring you stay relevant even when the traffic doesn't hit your site immediately. Without this adjustment, businesses relying solely on traditional traffic models will see their numbers crater.

2. Trust and Authority

When an AI like ChatGPT or Gemini cites your brand, it acts as a tacit endorsement, signaling to the user that you are a verified expert. Users increasingly view AI-generated answers as objective syntheses of the truth, making these citations incredibly valuable for brand perception. Hiring experts to secure these placements is essentially digital PR for the algorithmic age.

3. First-Mover Advantage

The "real estate" in AI answers is currently up for grabs, and early adopters are cementing their positions before competitors catch on. Unlike traditional SEO, where rankings fluctuate daily, LLM associations can be stickier and harder to dislodge once established in the model's weights. Investing in generative engine optimization now secures your territory in the digital brain of the future.

4. Complexity of Technical GEO

Optimizing for a neural network is significantly more complex than optimizing for a keyword crawler. It requires a deep understanding of natural language processing (NLP), vector embeddings, and structured data that most in-house marketing teams simply don't possess.

Specialized agencies bring the technical rigor required to "speak code" to these advanced systems effectively.

5. Cross-Platform Visibility

Your customers aren't just on Google anymore; they are searching on ChatGPT, Perplexity, Claude, and integrated social AI tools. A generative engine optimization strategy ensures your brand data is consistent and accessible across this fragmented ecosystem.

You need a partner who understands how to format your presence so that it translates correctly across every AI platform, not just the search bar.

Criteria for Selecting the Best Generative Engine Optimization Brand

Not every agency claiming to do "AI SEO" actually understands the underlying mechanics, so you need to vet them based on technical capability rather than marketing fluff.

Proven AI & NLP Expertise

The best agencies don't just use AI tools; they understand how NLP actually works. Look for teams that can explain concepts like "vector search" or "retrieval-augmented generation" (RAG) and how they apply to your content strategy. If they can't articulate the science behind generative engine optimization, they are likely just guessing.

Proprietary Tools & Technology

Traditional SEO tools like Ahrefs and Semrush are indispensable, but they don't yet fully track AI citations or sentiment.

Top-tier GEO brands often build their own internal tools or scripts to monitor how often and in what context your brand appears in AI responses. Ask potential partners how they specifically track success in Generative AI environments.

Focus on "Entity" Authority

Avoid agencies that are still obsessed with "keywords" as their only primary metric. The right partner will talk about "entities"—how the AI understands your brand as a distinct object with attributes and relationships.

They should have a clear strategy for strengthening your Knowledge Graph presence, as this is the foundation of all AI visibility.

Adaptive Content Strategy

The AI landscape changes weekly, so you need an agency that is agile and ready to pivot. So, look for a partner who practices "agile marketing" and can adjust optimization tactics as Google pushes new AI updates. Their approach to generative engine optimization should be fluid, testing, and iterating based on real-time feedback.

Transparent Reporting

Since "rankings" are harder to define in AI answers, the agency must have a clear way to demonstrate value. They should provide reporting that goes beyond traffic, looking at metrics like "share of model," citation frequency, and sentiment analysis.

You need to know exactly what you are paying for, even if the result isn't a direct click to your homepage.

Conclusion

The transition from traditional search methods to AI-generated answers is already happening. Simply ranking as the number one result is no longer sufficient. You need to be recognized as the expert in your field. To ensure your brand thrives during this change, generative engine optimization is essential.

While every agency listed brings value, you need a partner who prioritizes predictable revenue over vanity metrics.

At Roketto, we build "HyperContent" systems designed to dominate AI results and drive actual sales. Don't let the algorithms leave you behind. Contact us today to build a growth engine that lasts.