Roketto - Inbound Marketing Agency

Inbound Marketing Services

Rather than focusing solely on top of funnel prospects who often aren’t ready to buy, we develop content to educate and empower your prospects at every stage of their journey. We use inbound marketing to position your brand as an industry leader and trustworthy resource so that when the prospect is ready, your company will be the one they call for help.

What You’ll Get Working With Roketto

Inbound Marketing Company

Account Manager

Your account manager is an experienced inbound professional who steers the ship and is there for you every step of the way. They’re your go-to contact at Roketto.

Marketing Strategist

Our certified inbound marketing experts develop strategic plans and work with you on key initiatives to help achieve your business goals.

Implementation Team

Our team of highly skilled web developers and designers take care of your digital needs. This includes creating interactive online experiences, graphic and form creation, technical implementation and more.

12-Month Marketing Plan

A comprehensive plan that’s broken up by month to showcase your target customers, business goals and inbound strategies that are in place.

Editorial Content Calendar

The editorial calendar is used to organize and manage content on all platforms, buyer personas, stages of the buyer’s journey and SMART goals, all in one place.

Weekly Status Calls

Calls with your account manager to review campaign progress and ensure you are always up to date. Clear communication is what makes us one of Canada's top inbound marketing companies.

Inbound Launch Plan

It all starts with the launch plan. A deep dive into your business, goals and website to create a clear flight plan detailing the strategy and tactics needed for successful inbound marketing.

The launch plan lays the groundwork for your inbound marketing campaign and is critical to its success. Here are just a few of the key deliverables you can expect to receive once we’re all done:

Keyword Research
Social Media Audit
Competitor Review
Buyer Personas
Offer Ideation
SMART Goal Setting
Inbound Website Audit
12 Mo. Inbound Marketing Plan
HubSpot Trial & Tool Review
Comprehensive Walkthrough

Roketto - Inbound Marketing Launch plan from $3500

Spark

For marketing managers and business owners who are new to inbound, have a limited budget and need outside support in order to grow.

^$5,000/ MO

3 Blog Articles / Month
Blog Promotion
Social Publishing / Monitoring
Keyword Research
On Page SEO
1 Lead Generation Campaign / Quarter
Automated Email Newsletter To Promote New Blog Posts
6 Emails Builds Per Year (creation, send, workflow automation setup)
Mapping Smart Content to Buying Cycle
Quarterly Company Newsletter
Split Test Email Subject Lines
Website Updates

Choose Plan

Ignite

Ideal for small to mid-sized businesses that are new to inbound marketing and are seeking outside help to sustainably ramp up business.

^$8,000/ MO

4 Blog Articles / Month
Blog Promotion
Social Publishing / Monitoring
Keyword Research
On Page SEO
2 Lead Generation Campaigns / Quarter
Automated Email Newsletter To Promote New Blog Posts
8 Emails Builds Per Year (creation, send, workflow automation setup)
Mapping Smart Content to Buying Cycle
Quarterly Company Newsletter
Split Test Email Subject Lines
Website Updates

Choose Plan

Ascend

Ideal for small to mid-sized businesses that have aggressive growth goals both for the short and long term future.

^$13,000/ MO

8 Blog Articles / Month
Blog Promotion
Social Publishing / Monitoring
Keyword Research
On Page SEO
1 Lead Generation Campaign / Month
Automated Email Newsletter To Promote New Blog Posts
10 Emails Builds Per Year (creation, send, workflow automation setup)
Mapping Smart Content to Buying Cycle
Quarterly Company Newsletter
Split Test Email Subject Lines
Website Updates

Choose Plan

Soar

Ideal for mid-size to large companies that have aggressive growth goals and complex needs.

^$20,000/ MO

12 Blog Articles / Month
Blog Promotion
Social Publishing / Monitoring
Keyword Research
On Page SEO
1 Lead Generation Campaign / Month
Automated Email Newsletter To Promote New Blog Posts
12 Emails Builds Per Year (creation, send, workflow automation setup)
Mapping Smart Content to Buying Cycle
Quarterly Company Newsletter
Split Test Email Subject Lines
Website Updates

Choose Plan

See What's Included

Frequently Asked Questions

What can I expect in the first year?

Understand that the inbound approach is a marathon and definitely not a sprint. To experience the full impact that it can provide, you must give it the time that is needed. Since it’s a marathon, you’re going to need to train to become the best you can be. Picture every content effort as a training practice, setting yourself up for long term, sustainable success and growth.

There are many victories to celebrate along the way, and by setting SMART goals we’ll be able to measure strong signs of growth.

One thing to know about Roketto is that we love numbers. Marketing is a data driven industry, so expect to see numbered results during critical benchmarks.

Roketto will monitor all of the KPI’s we identify throughout the inbound journey. Typically this means lead generation, website visitors, conversion rates and new customers. We will review your campaign quarterly with you, so that you're always clear on the numbers.

Can I skip the launch plan?

No, the launch plan is a prerequisite for all inbound plans. It is a comprehensive process that provides the inputs we need to see success as we deliver our inbound marketing strategy, specifically aimed at achieving your primary business goals.

What kind of setup/onboarding is involved?

All packages come with an onboarding phase, which we always aim to complete within 1 month. This is where our technical and marketing teams power up to make sure all of the tools and building blocks are in place and ready to go.

This includes setup of HubSpot, making sure your website is ready to spin up landing pages, calls-to-action, and blog posts. We’ll make sure everything is measurable with analytics and tracking, goals & events, integration with HubSpot and more.

This is also where our strategists will immerse themselves in the content research and planning stage. We’ll perform a content audit, blog topic research and ideation, create an editorial calendar, and more. By the end of onboarding, our team will be a tight knit extension of your company, and the technical setup will be ready to rock.

Is the onboarding different from the launch plan?

Yes, the onboarding phase is separate from the launch plan. Think of the launch plan as a discovery and planning phase, while the onboarding is the hands-on setup phase required before we can execute on all of our monthly commitments.

What does the onboarding cost?

The onboarding cost is $3,500.

Regardless of the plan, the onboarding cost is the same. Why? Because regardless of the actual inbound marketing plan we work with you on, the first month’s setup is typically about the same amount of work, and we’re still performing the same tasks, regardless of the monthly strategy.

Do I have to use HubSpot?

The quick answer is yes. Roketto uses the HubSpot Marketing Platform to help drive strong inbound results for both our customers, and ourselves. There are several reasons why we are exclusive to HubSpot, the main one being focus.

By sticking with the one platform we know inside and out, we save time and money (for us, and our clients), avoid the unforeseen setbacks that often come with learning new software, and put our complete focus where it belongs - the strategy & success of every single project.

What are my responsibilities as the client?

This will vary depending on the project, and your preference. However we have very clear guidelines with our partners around attending scheduled meetings, and providing access to required materials and platforms. The better your communication, the better job we can do.

Can you confidently write on our company's behalf?

A main component of both our launch plan and onboarding process is for our strategists to immerse themselves into your business. However, for some industry specialized topics, we may require more assistance from you.

Am I locked into a long-term contract?

Nope! We’re very clear from day one that it takes time to see results, which is why we work with our clients on a 12-month basis. However, we understand things change, and won’t hold you hostage to a lengthy contract. If you need to leave, we’ll respect that, though we do ask for a proper heads-up.

What does HubSpot cost?

These fees will be based on the HubSpot software the client purchases. The most popular "Pro" option is $800 USD per month which is paid directly to HubSpot. As a HubSpot Agency Partner, choosing HubSpot through our company means you can purchase your license without paying the mandatory upfront training and onboarding fee ($3,000 USD). Roketto, instead of HubSpot, will be providing training, setup, and consultation.