Imagine this: You've poured time, money, and effort into digital campaigns, email blasts, SEO, and paid ads, yet your pipeline feels more like a trickle than a stream. Leads come in, but they're unqualified. Sales blames marketing. Marketing blames the market. Sound familiar?

As a B2B business owner, you're not alone. Traditional marketing often casts too wide a net, attracting clicks but not conversions. That's where Account-Based Marketing (ABM) changes the game. Instead of shouting into the void, ABM lets you whisper directly to the decision-makers that matter most.

But executing ABM effectively takes more than intent. It takes expertise, strategy, and precision. That's where the right agency comes in.

In this article, we spotlight the top 10 B2B account-based marketing agencies of 2025, firms that don't just promise results but deliver them.

Summary Table of the Top B2B Account Based Marketing Agencies

Top 10 Best B2B Account Based Marketing Agencies

Here's a comprehensive overview of the top 10 B2B Account-Based Marketing (ABM) agencies for 2025, detailing their agency profiles, areas of expertise, and notable portfolio highlights:

1. Roketto

Agency Overview: Roketto is a Canadian-based B2B growth agency specializing in inbound marketing and ABM strategies. They focus on aligning marketing efforts with sales goals to drive measurable business outcomes.

Domains of Expertise:

• Inbound Marketing
• Account-Based Marketing
• Sales Enablement
• Web Design & Development

Portfolio Highlights: Roketto has successfully partnered with various B2B companies, enhancing their digital presence and lead generation through tailored ABM campaigns.

2. Mojenta

Agency Overview: Mojenta is a B2B marketing agency that specializes in serving technology and telecom companies. They offer strategic marketing solutions to drive growth and customer acquisition.

Domains of Expertise:

• Account-Based Marketing
• Content Marketing
• Lead Generation
• Brand Strategy

Portfolio Highlights: Mojenta has a track record of delivering impactful marketing strategies for tech firms, resulting in increased market share and customer engagement.

3. Beacon Digital Marketing

Agency Overview: Now part of Yes&, Beacon Digital Marketing is a B2B agency known for solving complex marketing challenges for innovative companies. They have been recognized as the "Agency of the Year" by the Cybersecurity Marketing Society in 2023.

Domains of Expertise:

• Account-Based Marketing
• Demand Generation
• Branding & Communications
• Web & Marketing Operations

Portfolio Highlights: Beacon Digital has assisted over 200 B2B software and services businesses, including sectors like cybersecurity and fintech, in maximizing growth and creating differentiated brands.

4. The Smarketers

Agency Overview: Founded in 2015, The Smarketers is a full-service B2B marketing agency that helps tech companies worldwide drive growth initiatives. They have been recognized with the Marketing Excellence Gold Award by ITSMA for their innovative ABM programs.

Domains of Expertise:

• Account-Based Marketing
• Inbound Marketing
• Sales and Marketing Alignment
• HubSpot Implementation

Portfolio Highlights: The Smarketers have successfully unified sales and marketing efforts for various B2B businesses, leading to remarkable growth results.

5. SeeResponse

Agency Overview: SeeResponse is a full-service B2B marketing agency specializing in account-based marketing. They focus on helping companies engage and close target accounts through highly personalized campaigns.

Domains of Expertise:

• Account-Based Marketing
• Demand Generation
• Marketing Automation
• Email Marketing

Portfolio Highlights: SeeResponse has a proven track record of generating qualified leads and enhancing conversion rates for B2B clients across various industries.

6. Cremarc - B2B Marketing Agency

Agency Overview: Cremarc is a UK-based B2B digital marketing agency focused exclusively on the technology sector. They aim to help clients out-market their competition and maximize return on marketing investment.

Domains of Expertise:

• Account-Based Marketing
• Digital Marketing
• Marketing Technology
• Content Marketing

Portfolio Highlights: Cremarc has been instrumental in internationalization efforts for tech clients, providing valuable market insights and lead-to-revenue programs.

7. ITSMA

Agency Overview: ITSMA is a pioneer in account-based marketing, offering research, advisory services, and training to help B2B marketers drive growth. They are known for developing the ABM framework and best practices.

Domains of Expertise:

• Account-Based Marketing Research
• Strategic Advisory
• Marketing Training and Certification
• Thought Leadership

Portfolio Highlights: ITSMA has collaborated with leading B2B organizations to implement ABM strategies that result in significant business growth and customer engagement.

8. ABM Agency

Agency Overview: ABM Agency is a full-service account-based marketing firm that helps businesses unify, transform, and conquer their ABM strategies. They specialize in delivering personalized campaigns through various digital marketing channels.

Domains of Expertise:

• Account-Based Marketing
• Demand Generation
• Content Creation
• Cross-Channel Campaigns

Portfolio Highlights: ABM Agency has partnered with global enterprises across industries like technology, SaaS, and financial services to drive sales through targeted ABM campaigns.

9. New North

Agency Overview: New North is a strategic B2B marketing agency specializing in working with tech companies. They focus on crafting personalized marketing strategies and executing dynamic campaigns to drive growth.

Domains of Expertise:

• Account-Based Marketing
• Content Creation
• Paid Media
• Marketing Operations
• Sales Enablement

Portfolio Highlights: New North has collaborated with clients such as Ricoh, Swipesum, and Hydrian, delivering measurable results through strategic marketing initiatives. Their approach has helped clients increase sales, improve customer acquisition rates, and enhance market visibility.

10. Konstruct Digital

Agency Overview: Konstruct Digital is a Canadian-based B2B digital marketing agency that specializes in helping businesses grow through data-driven strategies. They focus on delivering measurable results by aligning marketing efforts with business objectives.

Domains of Expertise:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Content Marketing
• Web Design & Development
• Social Media Marketing

Portfolio Highlights: Konstruct Digital has partnered with various B2B companies across industries such as technology, manufacturing, and professional services, implementing customized marketing strategies that drive traffic, generate leads, and increase revenue.

5 Reasons Why Businesses Need B2B Account Based Marketing Services

Here's why you should consider b2b account based marketing services for your business:

Highly Targeted Outreach to Ideal Accounts

One of the primary benefits of B2B account-based marketing is the ability to conduct highly targeted outreach. By identifying and focusing on specific accounts, businesses can tailor their messaging and marketing efforts to address the unique needs and challenges of those organizations.

This level of personalization increases the likelihood of engagement and conversion, as potential clients feel understood and valued. In a world where generic marketing messages often go unnoticed, ABM provides a refreshing alternative that resonates with decision-makers.

Better Alignment Between Sales and Marketing Teams

Account-based marketing fosters improved alignment between sales and marketing teams. By working together to identify target accounts and develop cohesive strategies, both departments can ensure that their efforts are synchronized and focused on common goals.

This collaboration not only enhances the efficiency of marketing campaigns but also streamlines the sales process. When marketing and sales are aligned, the likelihood of closing deals increases significantly.

Increased ROI With Focused Efforts

Investing in account-based marketing can lead to increased ROI for businesses. Concentrating resources on high-value accounts enables companies to maximize their marketing spend and achieve better results compared to traditional marketing methods.

ABM allows businesses to track performance metrics closely, enabling them to make data-driven decisions that optimize their marketing strategies. This focus on measurable outcomes ensures that every dollar spent is working towards achieving tangible results.

Personalized Customer Experiences

Account-based marketing enables businesses to create tailored interactions that resonate with target accounts, fostering stronger relationships and loyalty.

By understanding the specific needs and preferences of potential clients, companies can deliver content and messaging that speaks directly to them. This level of personalization not only enhances the customer experience but also positions businesses as trusted partners in their clients' success.

Shorter Sales Cycles and Faster Deal Closures

Focusing on high-value accounts and delivering targeted messaging allows you to engage decision-makers more effectively and accelerate the sales process.

This efficiency not only benefits the business by:

1. Positively impacting the bottom line
2. Allowing sales teams to allocate their time and resources more effectively
3. Ultimately leading to increased productivity and success

5 B2B Account Based Marketing Tactics

Implementing effective tactics is crucial for the success of any B2B account based marketing strategy. Here are five key tactics that can significantly enhance engagement with target accounts.

Personalized Email Campaigns

Email marketing remains a cornerstone of B2B communication, and when it comes to ABM, personalization is key. Crafting tailored email campaigns that address the specific pain points and interests of individual accounts can lead to higher open and response rates. By segmenting email lists based on account characteristics and behaviors, marketers can deliver content that resonates with each recipient.

Targeted Content Creation for Key Accounts

Creating content that speaks directly to the needs of specific accounts is another effective tactic in ABM. This could include:

1. White papers
2. Blog posts
3. Case studies

Ensure the content addresses the unique challenges faced by those accounts.

By providing valuable insights and solutions, businesses can position themselves as trusted advisors rather than just vendors.

Account-Specific Paid Advertising (e.g., LinkedIn Ads)

Paid advertising can be a powerful tool in an ABM strategy, especially when it is targeted specifically at key accounts. Platforms like LinkedIn offer advanced targeting options that allow marketers to reach decision-makers within specific companies. Businesses can increase visibility and drive engagement by creating ads that are tailored to the interests and needs of these accounts

Direct Outreach Through Sales Development Representatives (Sdrs)

Direct outreach remains one of the most effective ways to engage key accounts. Sales development representatives (SDRs) play a crucial role in this process by initiating conversations and building relationships with potential clients. By equipping SDRs with insights and data about target accounts, they can tailor their outreach efforts to resonate with each prospect.

Tailored Events or Webinars for Target Accounts

Hosting events or webinars specifically designed for key accounts can foster deeper connections and provide valuable networking opportunities. These events allow you to showcase your expertise while addressing the unique challenges faced by your target audience.

5 B2B Account Based Marketing Practices

Beyond tactics, there are several best practices that can enhance the effectiveness of B2B account based marketing efforts. They include:

Define and Prioritize Target Accounts Based on Fit and Potential Value

Defining and prioritizing target accounts involves analyzing potential clients based on various criteria, including industry, company size, and revenue potential. Focus on accounts that align with the organization's strengths and capabilities to maximize your chances of success.

Utilizing tools and data analytics can help identify high-value accounts that may have been overlooked. This strategic approach ensures that marketing and sales efforts are concentrated on the most promising opportunities, ultimately leading to higher ROI.

Personalize Messaging and Content to Align With Each Account's Needs and Pain Points

Personalization is at the heart of effective ABM. Marketers must ensure that their messaging and content are tailored to address the specific needs and pain points of each target account. This requires a deep understanding of the account's challenges, goals, and industry trends.

By aligning content with the unique context of each account, businesses can create more relevant and engaging experiences. This not only enhances the likelihood of capturing attention but also positions the organization as a valuable partner in solving the account's challenges.

Collaborate Closely Between Sales and Marketing Teams for Unified Strategies

Alignment between sales and marketing departments ensures that both teams are working towards the same goals and that messaging is consistent across all channels. Regular communication and joint planning sessions can help in developing unified strategies that resonate with target accounts.

Additionally, sharing insights, KPIs, and data between teams can lead to more informed decision-making and improved targeting. When sales and marketing collaborate, they can create a seamless customer experience, thereby enhancing the overall effectiveness of the ABM strategy.

Leverage Data and Analytics to Measure Account Engagement and Campaign Effectiveness

Data and analytics play a critical role in evaluating the success of ABM campaigns. Tracking engagement metrics, such as email open rates, content downloads, and event attendance, provides valuable insights into how target accounts interact with their marketing efforts.

Utilizing these insights allows organizations to refine their strategies and make data-driven decisions. For example, if certain content types or messaging resonate more with specific accounts, marketers can adjust their approach accordingly to improve engagement and conversion rates.

Continuously Refine Tactics Based on Feedback and Results to Improve Targeting and Outreach

With B2B marketing constantly evolving, it's essential to remain agile and responsive. Continuously refining tactics based on feedback and results is crucial for optimizing ABM strategies. This iterative approach allows businesses to adapt to changing market conditions and account needs.

Regularly soliciting feedback from sales teams and analyzing campaign performance can provide valuable insights into what is working and what needs improvement. By being open to change and willing to experiment, organizations can enhance their targeting and outreach efforts, leading to better outcomes.

Conclusion

Choosing the right ABM agency can be the difference between spinning your wheels and accelerating growth. Each of the agencies we've covered brings something valuable to the table, from innovative strategy to deep industry experience. But if you're looking for a partner that combines inbound marketing expertise, seamless sales alignment, and high-performing ABM campaigns, Roketto stands out from the rest.

With a proven track record of helping B2B companies drive qualified leads and close high-value accounts, Roketto doesn't just execute marketing. We build sustainable growth engines tailored to your business. Our data-driven approach, combined with a deep understanding of the B2B buyer journey, makes us a top choice for companies ready to scale with precision.

Ready to turn your ideal clients into loyal customers? Contact us today and discover how their custom ABM strategies can unlock your next level of growth.