Your Shopify store might look slick, but is anyone actually finding it? If you're buried on page two of Google, it's time to stop relying on luck and start investing in real SEO firepower. These ten Shopify SEO experts don’t just sprinkle in keywords; they architect your site for serious visibility, conversions, and long-term growth. Whether you’re scaling a niche store or running an enterprise Shopify Plus operation, the right SEO partner can make all the difference. Let’s meet the pros who help improve your Shopify store ranking and turn clicks into revenue.

Summary Table of the Top 10 Shopify SEO Experts

10 Shopify SEO Experts to Boost Your Rankings

1. Roketto

Agency Overview

Roketto isn’t just another digital agency; we’re a certified Google Partner and Platinum HubSpot Solutions Partner, which means we play in the big leagues when it comes to SEO and inbound marketing. These certifications aren’t just badges; they reflect advanced proficiency in campaign management, data analysis, and conversion strategy. As a Google Partner, Roketto demonstrates mastery of search and display advertising, while our HubSpot Platinum status signals deep expertise in inbound marketing automation, lead nurturing, and content-driven growth.

Our high ratings on Clutch and UpCity back up the hype. On Clutch, we consistently earn praise for our transparent communication and results-driven approach, especially from eCommerce clients running Shopify stores.

Whether you're on Shopify Basic or pushing the boundaries with Shopify Plus, Roketto brings a well-rounded, scalable SEO strategy designed to drive serious traffic and revenue. As Shopify SEO experts, we’re known for blending conversion-focused web design tailored for growing eCommerce stores with high-impact organic strategies, making them a rare combo of creative and technical firepower.

Domains of Expertise

• Shopify SEO and eCommerce optimization
• Technical audits and on-site SEO
• HubSpot integration and inbound lead generation
• Google Ads and performance-based campaigns
• SEO content strategy and blog architecture

Portfolio Highlights

Roketto has delivered measurable impact across a range of eCommerce projects.

For Disc Golf Pro Tour, the official website of Disc Golf’s premier event, we overhauled the brand’s Shopify site experience, enhancing both performance and SEO structure to support rapid growth in a niche sports market.

End of the Roll, a Canadian flooring franchise offering flooring products such as carpets and vinyls, saw significant gains in organic traffic after we combined a fresh site redesign with hyper-local SEO strategies tailored to physical locations.

Meanwhile, Integricare, a leading pet health supplement brand, benefited from a customized eCommerce store, optimized site architecture and improved user experience, helping this veterinary care brand better engage its Shopify customer base and expand its digital footprint.

2. Loopex Digital

Agency Overview

Loopex Digital is a data-driven SEO agency that specializes in scaling Shopify stores through performance-focused strategies. They don’t deal in fluff or vanity metrics. Instead, they bring a sharp analytical edge to everything from keyword strategy to technical audits. Their team is built around specialists who live and breathe eCommerce SEO, and their Shopify experience spans both niche retailers and large-scale global operations.

With a strong track record of measurable results, Loopex Digital has earned a loyal client base and high ratings across platforms like Clutch. They are especially praised for their transparency, responsiveness, and ability to translate complex SEO challenges into clear, actionable wins. Their approach is rooted in continuous testing and refinement, helping Shopify merchants not only rank higher but also convert better. Whether it's fixing crawl issues, optimizing product collections, or executing link-building campaigns, Loopex does it all with precision and purpose.

Domains of Expertise

• Shopify SEO audits and implementation
• Keyword research and on-page optimization
• Conversion rate optimization
• SEO consulting and growth strategy
• Scalable content planning and execution

Portfolio Highlights

Loopex Digital’s impact can be seen in case studies like SwissCubanCigars, where their team helped boost organic revenue by identifying untapped keyword opportunities and improving site structure on Shopify. They also worked with Olofly, a lifestyle and accessories brand, to resolve technical SEO issues and strengthen category-level optimization. These projects highlight Loopex’s ability to not just grow traffic but also align every SEO improvement with the client’s unique business model and long-term goals.

3. SEO Brand

Agency Overview

SEO Brand is a veteran in the digital marketing world with over 15 years of experience, and they’ve carved out a strong reputation in eCommerce SEO. Known for their full-service approach, they offer end-to-end SEO strategy, from deep technical analysis to content development and link acquisition. Their Shopify work stands out for its emphasis on conversion-first optimization, which means they’re not just driving traffic; they’re increasing revenue.

What sets SEO Brand apart is its data-first mindset. Their team leans heavily on analytics, A/B testing, and customized reporting to fine-tune every SEO initiative. They’ve received strong reviews on Clutch for their strategic thinking and ROI-focused execution. For Shopify store owners looking for a seasoned partner that understands how to blend creativity with precision, SEO Brand brings depth and adaptability to the table.

Domains of Expertise

• Shopify and Shopify Plus SEO
• Technical SEO audits and fixes
• Conversion rate optimization
• On-page and off-page SEO
• Data-driven content strategy

Portfolio Highlights

For CG Mobile, SEO Brand delivered a full Shopify SEO overhaul, improving product categorization and internal linking to significantly enhance search visibility. Their work with The Bagel Club focused on local SEO and schema implementation, resulting in higher organic rankings and increased foot traffic to brick-and-mortar locations. These examples show how SEO Brand aligns its strategies with each client’s distinct goals, whether scaling eCommerce or supporting hybrid retail models.

4. Elit-Web

Agency Overview

Elit-Web is a European SEO agency with a global reach, focused on helping Shopify businesses scale through customized search strategies. Their strength lies in technical SEO and content optimization, particularly for eCommerce platforms. They are known for hands-on service, transparent communication, and delivering long-term gains for online retailers.

Elit-Web consistently receives high marks on platforms like Clutch and DesignRush for its ability to drive targeted traffic and improve visibility in competitive spaces. Their Shopify work reflects an understanding of how product pages, category hierarchies, and content can work together to build strong organic rankings. They’re particularly skilled at solving crawlability issues and implementing structured data that improves both user experience and SEO performance.

Domains of Expertise

• Shopify site structure and indexing
• Product and category optimization
• Link building and off-page SEO
• Technical audits and fix implementation
• eCommerce content strategy

Portfolio Highlights

Elit-Web’s work with Euston Bags focused on improving product taxonomy and on-page elements, which helped the brand capture new organic traffic in a crowded market. For PatioLiving, they executed a deep technical cleanup of the Shopify backend, resulting in improved site speed and a noticeable rise in search rankings. Across both cases, Elit-Web’s attention to detail and eCommerce SEO know-how delivered lasting results.

5. Netrocket

Agency Overview

Netrocket is a Ukraine-based digital marketing agency that brings strong technical capabilities and strategic clarity to Shopify SEO. Their process begins with deep SEO audits that identify structural weaknesses, followed by high-impact recommendations designed for eCommerce growth. Known for their agility and transparent reporting, Netrocket works closely with Shopify merchants to ensure every initiative is aligned with business KPIs.

Their Clutch reviews frequently highlight responsiveness, performance tracking, and the agency’s commitment to educating clients throughout the SEO journey. They are especially valuable for Shopify stores looking to improve organic traffic without sacrificing site performance or UX. Netrocket’s data-driven strategies are supported by consistent testing and performance measurement, ensuring every campaign evolves with market demands.

Domains of Expertise

• Shopify and eCommerce SEO
• Technical SEO and crawl optimization
• Link acquisition and backlink audits
• On-page enhancements for conversion
• UX and mobile SEO integration

Portfolio Highlights

Netrocket has worked with a range of eCommerce businesses to elevate their organic visibility, although many of their portfolio details remain confidential. Their Shopify SEO projects have included resolving indexing issues, streamlining navigation paths, and implementing structured markup to help clients outperform competitors in organic search.

6. Searchbloom

Agency Overview

Searchbloom specializes in what they call “ROI-driven SEO” and their track record with Shopify stores backs up that claim. They take a custom-built approach for each client, crafting keyword strategies and technical improvements around individual business goals. Their process includes a unique “Blueprint” system that outlines all SEO activities with timelines and metrics, which brings clarity and accountability to each project.

This agency has earned multiple awards and is highly rated on Clutch for both eCommerce and local SEO. Shopify merchants particularly benefit from their technical expertise, thoughtful UX recommendations, and ongoing optimization plans. Searchbloom is ideal for stores that want to build sustainable, long-term rankings while keeping close tabs on performance data.

Domains of Expertise

• Shopify SEO and UX alignment
• Technical audits and site structure fixes
• Keyword strategy and topic clustering
• Backlink acquisition and authority building
• Conversion-oriented content optimization

Portfolio Highlights

For Survival Gear Store, Searchbloom helped double organic traffic through improvements to Shopify site architecture, keyword targeting, and content enhancement. Their collaboration with Canvas Art Company focused on better indexing and user engagement, which led to a measurable lift in rankings and on-site conversions. Both cases show Searchbloom’s strength in tailoring SEO strategies to niche Shopify markets.

7. EvenDigit

Agency Overview

EvenDigit blends performance marketing with deep SEO knowledge to deliver full-funnel solutions for Shopify store owners. Their SEO services are not one-size-fits-all. Instead, they prioritize research, custom strategy, and continual refinement. The agency’s approach emphasizes measurable ROI and business alignment, making them a strong fit for brands looking to scale in a competitive eCommerce landscape.

EvenDigit’s in-house team of content strategists, SEO analysts, and designers work together to implement technical SEO, conversion-focused design tweaks, and smart keyword targeting. With a transparent work ethic and proven case studies, they’re trusted by global brands across industries.

Domains of Expertise

• Shopify SEO strategy and audits
• Paid search and shopping campaigns
• Conversion rate optimization
• Custom landing page SEO
• Ongoing performance tracking

Portfolio Highlights

EvenDigit has executed successful Shopify SEO campaigns for multiple clients across industries. Their case studies highlight wins in traffic uplift, cost-per-conversion reduction, and revenue growth. For one eCommerce client, they identified underperforming category pages and applied schema, improved metadata, and internal linking, resulting in a marked boost in rankings and sales.

8. OuterBox

Agency Overview

OuterBox is one of the most recognized names in eCommerce SEO, especially for platforms like Shopify and BigCommerce. With over 18 years in the game, they offer deep technical know-how and a battle-tested SEO process that delivers measurable growth. Their team includes in-house developers and SEO experts who work together to diagnose issues and deploy fixes that move the needle.

They are consistently ranked among the top SEO companies on Clutch and Forbes, and their Shopify SEO services are trusted by both SMBs and enterprise-level merchants. Their strength lies in their ability to blend on-site optimization, UX improvements, and keyword strategy into a unified roadmap that boosts both rankings and revenue.

Domains of Expertise

• Shopify and Shopify Plus SEO
• Enterprise eCommerce SEO
• Keyword research and mapping
• Mobile-first and UX-driven SEO
• SEO for site migrations
  
  

Portfolio Highlights

For Boat & RV Accessories, OuterBox helped resolve duplicate content and crawl issues that had hindered rankings, leading to a surge in organic traffic and sales. Their work with Lethal Performance focused on boosting category page performance and optimizing technical SEO elements, resulting in stronger keyword rankings across multiple product lines.

9. ROI Minds

Agency Overview

ROI Minds is a performance marketing agency that specializes in Shopify SEO and paid media for eCommerce brands. Their SEO services focus on scaling traffic through content-led strategies, robust technical audits, and high-quality link building. They work with clients across diverse niches and are known for their ability to turn struggling stores into high-converting machines.

Their team is praised on platforms like Clutch and GoodFirms for responsive communication and strong ROI. ROI Minds blends creative content with clean technical SEO, making them a solid choice for growing brands that need results without the fluff. Their Shopify expertise is particularly useful for stores that want to combine SEO with paid traffic under a single strategy.

Domains of Expertise

• Shopify SEO and marketing
• Technical audits and site cleanup
• Paid traffic and Google Shopping
• On-page SEO and keyword alignment
• Link building and off-page SEO

Portfolio Highlights

In their Google Ads portfolio, ROI Minds showcases Shopify clients that saw multi-fold growth in revenue through combined SEO and ad campaigns. They’ve helped brands fix visibility issues, revamp content, and align SEO efforts with paid channels to create compounding growth. Their hybrid approach ensures that every SEO investment contributes directly to the bottom line.

10. Whitecap SEO

Agency Overview

Whitecap SEO is a boutique agency that focuses exclusively on eCommerce and Shopify SEO. Their founder-led team emphasizes quality over volume, which means clients get highly tailored strategies and hands-on execution. They specialize in solving complex technical SEO issues that many larger agencies overlook, making them a great choice for growing Shopify Plus stores.

Whitecap has earned a strong reputation through client referrals and case study success. They are particularly known for link building, content structuring, and indexation cleanup. Their style is transparent, collaborative, and results-driven. Shopify merchants who want a deep technical partner without the agency bloat will find Whitecap a strong fit.

Domains of Expertise

• Shopify Plus SEO
• Technical and indexation audits
• Backlink strategy and acquisition
• On-page SEO and content cleanup
• eCommerce conversion optimization

Portfolio Highlights

For a national beverage company, Whitecap SEO helped improve category page performance and resolved structured data issues that were holding back visibility. Their work with a fashion retailer on Shopify Plus included fixing canonical tag errors, reorganizing the site hierarchy, and implementing a long-term link acquisition strategy. In both cases, Whitecap’s meticulous approach led to strong organic growth.

5 Essential Shopify Development Services Every Store Owner Needs

Building a visually stunning Shopify store is only the beginning. To compete in today’s eCommerce landscape, you need robust development behind the scenes that ensures performance, integration, and scalability. Whether you're launching a brand-new store or refining an existing one, these foundational development services are essential to long-term success.

1. Mobile Optimization

Your customers are shopping on their phones, and if your site isn’t mobile-optimized, you’re leaving money on the table. Mobile optimization ensures that your Shopify store displays correctly and functions seamlessly on all screen sizes. This includes responsive design, touch-friendly navigation, and streamlined mobile checkout flows. Loading speed is also critical on mobile, where users are more likely to bounce if a page takes longer than three seconds. By optimizing for mobile, you improve usability, search engine rankings, and overall customer satisfaction. Every successful eCommerce brand today treats mobile performance as a top priority.

2. Third-Party App Integration

Shopify’s real power comes from its ability to integrate with a wide ecosystem of third-party apps. From email marketing platforms like Klaviyo to inventory tools like TradeGecko and helpdesk systems like Gorgias, seamless integration is key. Proper app integration ensures data flows smoothly between your Shopify backend and external services without glitches. It also automates workflows, reduces manual errors, and enhances customer experience. A well-integrated tech stack enables better targeting, faster order processing, and improved support. Developers need to ensure these apps don’t conflict with one another or slow down site performance.

3. SEO Setup and Configuration

Even the best-designed Shopify store won’t succeed if no one can find it. Proper SEO setup begins with clean URL structures, well-optimized meta tags, and keyword-rich product descriptions. Structured data markup (schema) helps search engines understand your products better, which boosts visibility in search results. Image alt attributes, internal linking, and fast-loading pages also contribute to better rankings. Developers must also avoid common pitfalls like duplicate content and unnecessary URL parameters. An SEO-optimized Shopify site not only draws in organic traffic but sets the foundation for long-term discoverability.

4. Performance Optimization

Speed matters, not just for user experience, but for search rankings and conversion rates. Performance optimization involves compressing images, reducing unnecessary scripts, and leveraging browser caching. Developers often use content delivery networks (CDNs) to ensure fast load times across geographic locations. Minifying CSS and JavaScript can also shave precious seconds off load time. Shopify themes can become bloated with apps or outdated code, so regular performance audits are essential. The end result is a store that loads fast, runs smoothly, and keeps shoppers engaged.

5. Analytics and Tracking Setup

Without tracking, you’re flying blind. Developers must set up analytics tools like Google Analytics, Facebook Pixel, and conversion tracking to gather insights about customer behaviour. This data allows you to identify which products convert best, where customers drop off, and how marketing channels are performing. Setting up tracking isn’t just about pasting snippets; it requires careful configuration to avoid data duplication or loss. Events such as add-to-cart, checkout initiation, and purchases should be tracked accurately. With the right analytics in place, every decision can be backed by data.

What to Look for When Hiring Shopify Marketing Experts

Hiring the right marketing expert for your Shopify store isn’t about flashy sales pitches or big promises. It's about finding someone who knows the platform inside and out, understands eCommerce dynamics, and can demonstrate results. Here are the traits and qualifications that truly matter.

1. Proven Track Record with eCommerce

Any marketing expert worth hiring should have verifiable experience growing eCommerce stores. This includes showcasing case studies that detail challenges, strategies, and measurable outcomes. Client testimonials offer insight into the working relationship and whether the expert delivers on expectations. Metrics like increased traffic, improved conversion rates, and reduced customer acquisition costs are good indicators of competence. A strong portfolio proves they can tailor strategies to Shopify's unique ecosystem. You want someone who understands eCommerce beyond theory and has delivered real-world results.

2. Multi-Channel Marketing Expertise

Today’s eCommerce success is rarely built on one channel alone. The right expert should understand how email, social ads, Google Ads, content marketing, and SEO work together to drive growth. They should be able to develop a cohesive strategy where each channel supports the other. For example, SEO brings in organic traffic, while retargeting ads keep those visitors engaged. Email marketing can nurture leads who aren't ready to buy on their first visit. A well-rounded marketer knows how to allocate budget and energy across platforms for maximum ROI.

3. Understanding of Shopify Analytics

Shopify comes with a built-in suite of analytics tools, but truly effective marketers go beyond the basics. They should be comfortable navigating Shopify reports, setting up custom dashboards, and interpreting metrics that matter. This includes product performance, customer lifetime value, and cart abandonment trends. Integration with tools like Google Analytics and Google Tag Manager is also essential. Your expert should use data to identify bottlenecks, test hypotheses, and refine campaigns. Without a solid grasp of analytics, even the best strategy can fall flat.

4. Industry-Specific Knowledge

Not all eCommerce niches are created equal. A fashion brand faces different challenges than a tech accessory store or a B2B supplier. That’s why niche expertise can make a huge difference. Look for marketers who understand your audience’s buying behaviour, pain points, and preferred platforms. They should also know what competitors in your space are doing and how to differentiate your brand. Whether it’s crafting relevant content or selecting the right influencers, industry-savvy marketers bring added strategic value. You’ll spend less time educating them and more time executing.

5. Transparent Communication and Reporting

Digital marketing is complex, but that doesn’t mean you should be kept in the dark. The best Shopify experts provide clear, regular updates and explain what’s happening behind the scenes. Reporting should be more than screenshots; it should connect metrics to business outcomes. Whether it’s a weekly check-in or a monthly strategy call, open lines of communication matter. You should also have access to campaign dashboards and data sources, not just summarized PDF reports. Transparency builds trust and ensures you’re both aligned on goals.

5 Game-Changing Shopify Website Optimization Techniques

If your Shopify store is getting traffic but not converting, the problem may lie in your on-site experience. Website optimization is about more than just aesthetics; it’s about speed, structure, and personalization. These advanced techniques can dramatically increase engagement and revenue.

1. Advanced Page Speed Optimization

Slow websites frustrate users and tank your search rankings. Advanced speed optimization involves compressing images without losing quality, minimizing unnecessary code, and enabling lazy loading for better performance. A CDN can be used to deliver assets faster by serving content from servers closer to the user. It's also important to eliminate unused JavaScript and CSS that bog down your Shopify theme. Tools like Google PageSpeed Insights and GTmetrix help identify specific bottlenecks. Faster load times translate to better engagement and higher conversions.

2. Conversion Rate Optimization (CRO)

Getting traffic is one thing, turning visitors into customers is another. CRO starts with analyzing user behaviour to identify where shoppers drop off or hesitate. A/B testing different versions of product pages, checkout flows, and CTAs can reveal what truly drives action. Optimizing how product information, reviews, and shipping details are displayed can make a major impact. Smart use of urgency indicators like low-stock alerts or countdown timers can also boost conversions. The key is constant iteration based on data, not assumptions.

3. Mobile-First Design Implementation

Most Shopify store traffic comes from mobile, so your design should prioritize those users from the ground up. This means using large tap targets, streamlined navigation, and fast-loading images tailored to mobile screens. Avoid intrusive pop-ups that disrupt browsing on smaller devices. Your mobile checkout should require minimal typing and make payment options easily accessible. Mobile-first design doesn’t mean sacrificing desktop experience; it means ensuring your store performs flawlessly across all devices. A great mobile experience is no longer optional; it’s expected.

4. Smart Search and Navigation Enhancement

Your store’s internal search can make or break a customer’s experience. Smart search features like autocomplete, predictive suggestions, and real-time filters help users find products faster. Navigation should be intuitive, with well-organized categories and breadcrumbs to prevent user frustration. Consider adding product tagging systems or search filters by size, colour, or use case. The easier it is for customers to find what they’re looking for, the higher your conversion rates. Good navigation also improves crawlability, benefiting your SEO efforts.

5. Personalization and Dynamic Content

One-size-fits-all experiences are out. Today’s successful Shopify stores use dynamic content to tailor the shopping experience to each user. This might include showing product recommendations based on browsing history or offering discounts to returning customers. Personalized banners, cart reminders, and location-specific messaging all increase engagement. By leveraging customer data, you can make your store feel more relevant and responsive. The result is a shopping experience that feels curated and personal, which drives loyalty and repeat purchases.

Final Thoughts

Shopify success isn’t just about launching a store; it’s about optimizing every element to attract, convert, and retain customers. From technical SEO and mobile performance to smart marketing and personalized experiences, each piece of the puzzle matters. Whether you're just starting out or scaling an established brand, partnering with the right experts can fast-track your growth and take the guesswork out of your strategy.

If you’re serious about supercharging your Shopify store, it’s time to team up with a proven partner.

Roketto brings deep eCommerce SEO expertise, technical precision, and a track record of delivering results. Get in touch with us today and start building a store that works as hard as you do.