Paid social in 2025 isn't just about throwing money at Facebook and hoping for the best. It's about precision. It's about crafting ads that feel native to your feed but work hard behind the scenes. Whether you're a startup looking to scale or a big brand needing fresh momentum, a sharp paid social media agency can make all the difference.

We've rounded up eight of the best. These aren't your average "boost post" shops, they're the brains behind some of the smartest, most effective digital ad campaigns out there.

Summary Table of the Top 8 Paid Social Agencies

Top 8 Paid Advertising Agencies That Drive Real Results

1. Roketto

Agency Overview

Roketto is a Canada-based growth marketing agency that combines sleek strategy with HubSpot and Google Partner credibility. As a certified HubSpot Gold Partner and Google Ads expert, we bring serious lead-gen muscle to the table. Our strong presence on Clutch and UpCity further underlines our credibility as a top-tier digital ad specialist. Roketto isn't just about managing campaigns; we consult, diagnose, and optimize with the precision of seasoned marketing surgeons.

Domains of Expertise

• Paid social media strategy
• Google & Bing ad campaigns
• HubSpot marketing automation
• Lead generation for SaaS and B2B
• CRO and landing page optimization

Portfolio Highlights

Roketto helped Newbook, a property management platform looking to scale, by streamlining their funnel and spiking qualified leads through laser-focused paid social targeting.

For Strype Injury Lawyers, a premier law firm operating in the Greater Toronto Area, we implemented a multi-channel paid ad approach to fine-tune their conversion funnel.

Most notably, Revelate, operating in the ultra-complex finance and data access sector, needed a nuanced strategy. We navigated their regulation-heavy terrain and delivered a sophisticated campaign that simplified communication without losing the industry depth.

2. The Social Shepherd

Agency Overview

This UK-based agency are digital ad specialists known for crafting scroll-stopping creative that converts. The Social Shepherd blends performance marketing with authentic content, making them a go-to for DTC and eCommerce brands looking to scale fast.

Domains of Expertise

• Paid social media campaigns
• Influencer marketing
• Creative strategy & production
• TikTok and Meta Ads
• eCommerce growth strategy

Portfolio Highlights

The Social Shepherd breathed new life into the nostalgic toy brand Beyblade, turning paid social into a frenzy of interaction and clicks among Gen Z. For GoCustom, a custom apparel company, the agency created tailored ad creatives that significantly boosted conversions by optimizing budget and targeting.

3. We Are Social

Agency Overview

A global powerhouse with offices in 15+ cities, We Are Social approaches social media advertising as culture-first storytelling. Their campaigns aren't just thumb-stoppers; they build brand love. With a focus on social trends and cultural insight, they craft content that feels timely, relevant, and human. They prioritize storytelling that resonates with the audience rather than relying solely on ad mechanics. This makes their campaigns stand out in saturated social feeds. Clients turn to them not just for clicks but for campaigns that shape conversations and brand perceptions.

Domains of Expertise

• Paid media buying
• Social ad management
• Cultural insights & strategy
• Cross-platform social ads
• Real-time marketing
• Influencer collaborations

Portfolio Highlights

For Gran Centenario Tequila, We Are Social launched the culturally savvy "Don't Be a Gringo" campaign, hitting the sweet spot of relatability and targeted reach. Their work for Four Seasons with the "Fully Conscious Baby" campaign helped the luxury brand connect emotionally with family-focused consumers through smart programmatic buying.

4. Power Digital Marketing

Agency Overview

Power Digital is a full-service growth partner. With a strong focus on attribution, analytics, and ROI, this agency treats your ad dollars like investments, not experiments.

Domains of Expertise

• Paid social & search
• Programmatic advertising
• SEO & content marketing
• Data-backed creative development
• CRM integration & email strategy

Portfolio Highlights

For a prominent fashion brand, Power Digital scaled return on ad spend (ROAS) across Meta and Pinterest using hyper-segmented audience profiling. Their campaign for a leading Acai brand stood out for integrating TikTok engagement with in-store footfall attribution, effectively merging digital with real-world metrics.

5. inBeat

Agency Overview

inBeat is an agile micro-influencer and paid media agency blending performance with authenticity. They scale brands using a network of 25,000+ influencers and laser-targeted social ads, especially on emerging platforms like TikTok and Snapchat.

Domains of Expertise

• Paid social media campaigns
• Micro-influencer marketing
• UGC-powered ad creatives
• TikTok and Snapchat ad buying
• eCommerce & DTC scaling

Portfolio Highlights

inBeat's portfolio includes scalable campaigns for emerging DTC brands in skincare and wellness. Their influencer-driven creatives consistently outperformed traditional ad formats, offering authenticity that resonates with modern consumers.

6. Brick Media

Agency Overview

Brick Media is all about consistency, clarity, and conversion. Based in Tampa, they focus on helping local and mid-sized businesses scale with paid promotion and brand storytelling that hits home.

Domains of Expertise

• Facebook & Instagram ads
• LinkedIn B2B paid campaigns
• Content creation & storytelling
• Local business growth strategies
• Digital ad audits & optimization

Portfolio Highlights

Brick Media helped local health and wellness chains double their lead volume using well-tested Facebook ad campaigns and strategic retargeting. They've also successfully crafted brand-centric paid strategies for real estate and educational startups looking to increase regional visibility.

7. PBJ Marketing

Agency Overview

Washington D.C.-based PBJ is a performance-first agency that turns paid media into measurable growth. Their data-forward approach makes them ideal for healthcare, SaaS, and complex B2B verticals.

Domains of Expertise

• Paid media strategy
• Search & social advertising
• CRO and landing page design
• Analytics and dashboarding
• Healthcare & B2B ad compliance

Portfolio Highlights

PBJ Marketing partnered with MATClinics, a healthcare provider, to run compliant and emotionally sensitive patient acquisition campaigns that didn't compromise on performance. For Acuantia, a water services firm, PBJ deployed pinpoint-accurate B2B targeting strategies that put them in front of the right decision-makers at the right time.

8. Marcel Digital

Agency Overview

Marcel Digital, headquartered in Chicago, brings nearly two decades of digital marketing expertise to the table. They're a Google Premier Partner and certified analytics experts, making them a rare hybrid of creative and deeply technical. Marcel is especially strong with mid-size and enterprise clients who need performance-driven campaigns that can scale intelligently across multiple channels.

Domains of Expertise

• Paid social and search advertising
• Conversion tracking and attribution
• Analytics and CRO
• Healthcare and logistics marketing
• Full-funnel campaign management

Portfolio Highlights

For SEKO Logistics, Marcel Digital tackled a challenging logistics niche by refining their paid media strategy and optimizing for high-value conversions across global markets. For Charter Homes, a regional real estate developer, they built a multi-channel paid campaign that focused on community awareness and lead capture, ultimately driving strong foot traffic to new property developments.

Types Of Services A Paid Social Media Agency Can Offer

Hiring a paid social media agency is not just about running ads. It's about deploying a full suite of services that align with your brand goals, audience behaviour, and channel dynamics. From strategy to execution, these agencies bring structure to the chaos of digital advertising. Here's more about all the services a paid social media agency can offer.

1. Campaign Strategy and Planning

Every successful campaign starts with a strategy. A paid social media agency takes the guesswork out of planning by analyzing your objectives, audience, and competition. They map out a clear funnel-based approach tailored to your goals. This includes budget allocation, messaging hierarchy, and timelines. Without a strategy, you're just boosting posts. With the right agency, you're launching with purpose.

2. Ad Creative Development

No campaign succeeds without thumb-stopping visuals and copy. A paid advertising agency helps brands develop ad creatives that blend branding and conversion psychology. From static images to short-form videos, creative development is guided by platform best practices. Agencies also test and iterate on creatives to learn what resonates most. It's not just about looking good, it's about converting clicks into results.

3. Audience Targeting and Segmentation

Effective advertising depends on precision. Paid social media agencies use first-party and third-party data to segment audiences based on behaviours, interests, and demographics. This ensures your message reaches the right users at the right time. From broad awareness to bottom-funnel retargeting, audience targeting is continuously refined. The goal is not just reach, it's qualified reach.

4. Performance Tracking and Optimization

A great paid advertising agency doesn't just launch campaigns. It continuously monitors and adjusts performance based on KPIs like CTR, ROAS, and CPA. Real-time analytics are used to optimize budget allocation, creative effectiveness, and audience performance. Agencies run A/B tests and conversion experiments to improve outcomes. The work isn't done at launch, it's just getting started.

5. Platform-Specific Media Buying

Each social platform has its own algorithms and ad formats. A skilled paid promotion expert understands how to buy media on Facebook, Instagram, LinkedIn, and emerging platforms like TikTok. They tailor creative, bidding strategies, and targeting settings for each platform. This expertise ensures your ad spend is optimized where your audience is most active. One-size-fits-all doesn't work-platform fluency does.

Why Businesses Need A Paid Advertising Agency

Partnering with a paid advertising agency isn't just a tactical decision. It's a strategic one that accelerates growth and enhances efficiency. Whether you're a growing startup or an enterprise, here's why having one in your corner makes all the difference.

1. Access To Expert Media Buying And Strategy

Agencies bring years of hands-on experience in planning, buying, and optimizing digital campaigns. They stay up to date with platform changes, new ad formats, and audience trends. Their strategic approach to paid social media saves you from costly mistakes. You're not just paying for execution-you're investing in expertise. And that expertise compounds over time.

2. Faster Customer Acquisition And Lead Generation

A paid social agency is built to generate results quickly. With refined audience targeting and proven creative frameworks, they accelerate your time to lead or sale. Whether you're B2B or DTC, their playbooks are designed to maximize traction fast. Speed matters, especially in crowded markets. Agencies make momentum measurable.

3. Optimized Ad Spend For Higher ROI

Without a strategy, ad dollars disappear fast. Paid social agencies bring rigorous budget control and forecasting to ensure every dollar works harder. They constantly test and refine campaigns for cost efficiency. This translates to better ROI and higher lifetime value. Agencies don't just spend your budget-they maximize it.

4. Advanced Targeting and Audience Segmentation

Knowing your audience is one thing. Reaching them effectively is another. Paid social media agencies have access to tools and insights that go beyond basic targeting. They use behavioural signals, lookalike modelling, and engagement patterns to build granular audience sets. The result? Better click-through rates, lower costs, and smarter funnel progression.

5. Scalable Campaign Management Across Platforms

Managing cross-platform campaigns is a logistical challenge. A paid advertising agency simplifies this with centralized strategy, execution, and reporting. Whether you're active on Facebook, LinkedIn, Pinterest, or TikTok, they ensure consistency and cohesion. Agencies scale what works and eliminate what doesn't. That's the power of unified campaign control.

How to Select The Best Paid Social Agency For Your Needs

With dozens of paid social media agencies promising results, it's crucial to know how to choose the right one. Your ideal partner should align with your goals, industry, and communication style. Here's what to look for when making the call.

1. Proven Expertise With Your Industry Or Target Audience

Not all industries are created equal. A strong paid advertising agency has prior success in your vertical or with similar buyer personas. This experience shortens the learning curve and improves outcomes. Whether it's B2B SaaS or consumer retail, domain familiarity gives them an edge.

2. Transparent Reporting And Clear Communication

You need to know what's working and why. Top-tier agencies offer clear dashboards, regular performance reviews, and open lines of communication. They make data actionable and never hide behind jargon. Clarity builds trust and keeps everyone aligned.

3. Strong Track Record Of Campaign Performance and ROI

Past performance matters. Ask for case studies, benchmarks, and client references. A credible agency will proudly showcase their wins. Look for consistent ROI delivery and adaptability across campaign types. Results speak louder than pitch decks.

4. Comprehensive Service Offerings

The best-paid social agencies don't just run ads-they offer end-to-end solutions. This includes strategy, creative production, analytics, and ongoing optimization. All components work together under one roof, making your campaigns more agile and efficient.

5. Ability To Scale Campaigns and Adapt To Changing Goals

Growth requires flexibility. A great agency can adjust pacing, budgets, and messaging as your goals evolve. They're not locked into rigid plans-they pivot with you. This agility is what turns campaigns into long-term growth engines.

Final Thoughts

In the crowded world of paid social, strategy alone isn't enough, and neither is great creative. What sets good social media agencies apart is their ability to connect the dots between messaging, targeting, and optimization with clarity and focus.

At Roketto, our campaigns don't chase trends; they build momentum.

For brands that need reliable, structured growth through paid social, Roketto brings both experience and execution to the table. It's not about chasing quick wins, it's about building something that lasts.

Get in touch with us to know how we can help your brand build things that last">.