Background

Australian Market Leader Eyes US Expansion

Newbook, a leading hospitality management platform serving over 55,000 users, primarily dominated the Australian market with their comprehensive property management and booking solution. Looking to replicate their success, they sought a strategic partner to drive their expansion into the competitive US hospitality technology market.

Solution

Multi-Channel Growth Engine for New Region

We developed and executed a multi-channel growth strategy that included:

  • Implementation of a sophisticated Google Ads framework with targeted search, display, and remarketing campaigns
  • Development of a comprehensive content strategy with high-frequency, industry-specific article publishing
  • Strategic focus on both immediate lead generation and long-term organic growth
  • Market-specific content creation to build US market presence and authority

Impact

Establishing a Strong US Market Foundation

Our partnership delivered several transformative outcomes:

  • Successfully established and scaled their US market presence through proven digital channels
  • Achieved significant ROI on advertising initiatives, leading to multiple budget expansions
  • Doubled organic website traffic 
    through strategic content development
  • Created a sustainable foundation for continued US market growth
  • Established multiple scalable customer acquisition channels

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