Getting your products in front of the right shoppers isn't just about great photos or catchy headlines. It's about showing up when it counts. That means ranking high, loading fast, and converting clicks into actual sales. If your SEO game is stuck on page two, it might be time to call in the pros. We've rounded up 10 ecommerce SEO agencies that know how to turn browsers into buyers and traffic into revenue.

Summary Table of the Top 10 eCommerce SEO Agencies

Top 10 eCommerce SEO Agencies for Online Store Optimization

1. Roketto

Agency Overview

Roketto is a Canada-based SEO agency that blends inbound marketing expertise with results-focused PR and web development strategies. With deep capabilities in content marketing, SEO, and web design, our team integrates SEO into scalable growth systems tailored for eCommerce businesses, B2B brands, SaaS companies, and tech startups.

As a HubSpot Partner, Roketto has completed rigorous training and certification in inbound marketing, CRM integration, and HubSpot's software tools. This means we're equipped to build full-funnel marketing systems, from lead capture to automation and sales alignment, that are fully optimized for the HubSpot ecosystem.

We're also a certified Google Partner, a designation earned by meeting strict criteria set by Google. This includes maintaining a high-performing portfolio of Google Ads accounts, managing a minimum ad spend of US$ 10,000 over a 90-day period across client campaigns, and ensuring that our strategists are Google Ads certified across key specializations like Search, Display, and Shopping.

Consistently ranked among top-performing agencies on Clutch and UpCity, we are known for our transparency, technical precision, and ability to deliver scalable marketing results across complex eCommerce, B2B and SaaS landscapes.

Domains of Expertise

• Inbound digital PR and content-driven link building
• Strategic media outreach and press placements
• Technical SEO and on-page optimization
• HubSpot onboarding and CRM integration
• Conversion-focused website design and development
• B2B and SaaS-specific PR and marketing strategies

Portfolio Highlights

At Roketto, we've helped a wide range of eCommerce businesses grow their visibility and revenue through targeted SEO strategies.

For example, Integricare, an online retailer of animal health supplements, saw their organic traffic surge by over 800% after Roketto deployed a hyper-targeted content strategy.

Newbook, an Australian hospitality management platform serving over 55,000 users, was looking to enter the American market. We developed a strategic content campaign that nearly doubled organic website traffic and helped the brand gain traction in the U.S. market.

Strype Injury Lawyers, a Toronto-based personal injury law firm serving the Greater Toronto Area, but getting most of their business from their website, saw improved brand credibility and a significant boost in traffic following a niche authority-building campaign.

2. NinjaPromo

Agency Overview

NinjaPromo operates as an extension of your in-house marketing team, offering a flat-fee, subscription-based model that gives brands on-demand access to a full digital marketing stack. With offices in New York, London, and Singapore, they specialize in scalable support across SEO, paid advertising, social media, content creation, and video production. Their flexible structure allows clients to ramp resources up or down quickly based on campaign needs. NinjaPromo is especially effective at collaborating with internal teams, delivering creative execution backed by clear performance metrics.

Domains of Expertise

• Healthcare subscription marketing services
• Social media management and paid social campaigns
• Video production, medical explainer content, and animation
• Scalable and results-driven SEO
• Influencer outreach, PR, and brand awareness
• Custom website and mobile app development

Portfolio Highlights

NinjaPromo has delivered measurable growth for a diverse range of global brands. For Huobi, a leading crypto exchange, they generated $20 million in revenue within six months through strategic app marketing. Burger King saw a 24% increase in restaurant traffic after implementing a tailored advertising campaign. OVHCloud achieved a 300% return on ad spend, while Rebus Chain experienced a 401% surge in website traffic in just six months.

3. Straight North

Agency Overview

Straight North is a Chicago-based B2B-focused digital marketing agency specializing in SEO, PPC, lead generation, and conversion rate optimization. They follow a transparent, data-driven approach, helping professional service firms, like manufacturers and lead-generation businesses, turn web traffic into qualified leads with tight tracking and measurable outcomes.

Domains of Expertise

• B2B SEO and PPC
• Conversion rate optimization (forms, pop-ups, UX)
• Lead generation and automated nurturing
• Content development and technical SEO
• Custom creative assets (mailers, whitepapers, video)

Portfolio Highlights

Some of Straight North's prominent clients include Lamar Dental, which it helped grow its organic traffic by over 1200%, and Modern Bathroom, a retailer of bathroom fittings that saw a 155% growth in revenue after working with Straight North.

4. Thrive (Thrive Internet Marketing Agency)

Agency Overview

Thrive is a full-service digital marketing agency with a strong regional presence across the U.S. They specialize in blending SEO, PPC, web design, social media, and reputation management to help local businesses, franchises, and enterprises attract, impress, and convert more leads through multi-channel strategies.

Domains of Expertise

• SEO and PPC
• Local and franchise business marketing
• Social media (organic and paid)
• Website design and conversion optimization

• Reputation management and content creation

Portfolio Highlights

Thrive drove a 421% surge in Facebook referral traffic in 30 days for a local plumbing client. They also achieved +97% ad conversions, +51% organic revenue, and $42K in email sales for Midway Sports through a combined strategy. In addition, they've generated over 2.4 million conversions and $14.6 million in eCommerce revenue across clients as of 2021

5. Coalition Technologies

Agency Overview

Coalition Technologies is a full-stack digital marketing agency headquartered in Los Angeles. They provide SEO, PPC, web design, and social media services, with over 100 team members and a data-centric, results-driven methodology. They're widely recognized in the eCommerce, franchise, and enterprise spaces

Domains of Expertise

• SEO and SEM/PPC
• eCommerce optimization
• Web design and development
• Social media marketing
• Data analytics and CRO

Portfolio Highlights

Coalition Technologies helped PayPal increase its visibility and organic reach through targeted SEO initiatives that emphasized trust, authority, and usability, all key elements for a global fintech brand. By optimizing technical SEO and improving content relevance, the team positioned PayPal for stronger engagement across competitive B2B verticals.

In another engagement, Coalition partnered with Spiceology, a fast-growing DTC spice brand, to transform its eCommerce performance. They implemented a data-driven SEO strategy alongside UX improvements and product schema enhancements. The result was a 200%+ increase in organic traffic and a significant lift in conversion rates, proof that smart, tactical SEO pays dividends in ecommerce environments.

6. Whitecap SEO

Agency Overview

Whitecap SEO is a specialist eCommerce SEO agency with a focus on product-driven brands using platforms like Shopify, BigCommerce, and Magento. They deliver custom strategies that prioritize organic growth and revenue for mid to large-scale online retailers.

Domains of Expertise

• eCommerce SEO
• On-site optimization and technical SEO
• Content strategy and link acquisition
• Platform-specific (Shopify, BigCommerce, Adobe Commerce)

Portfolio Highlights

Whitecap doesn't share the names of its clients publicly, but a quick look at their website reveals several success stories. For example, they achieved a 35% increase in organic visitors and a 40% rise in online revenue for a national beverage company by combining on-site fixes with aggressive link building. In another engagement, they helped a fashion accessories retailer recover from a manual penalty and regain first-page rankings for several high-intent keywords, resulting in a 120% increase in monthly organic traffic within five months.

7. Markitors

Agency Overview

Markitors is a performance-driven digital marketing agency focused on small-to-midsize B2B and service-based businesses, offering SEO, PPC, content marketing, and web strategy. They aim for fast, measurable impact, especially within tight budgets.

Domains of Expertise

• SEO (local and national)
• Pay-per-click marketing
• Content strategy and management
• Social media and brand awareness
• Website consulting

Portfolio Highlights

Markitors helped Y Scouts, a recruitment firm, grow organic visits from zero to over 50K monthly through targeted SEO They also doubled McFate's social media following in six months and sold out a beer launch in 48 hours through a strategic campaign

8. WebFX

Agency Overview

WebFX is a performance-focused digital marketing agency with enterprise-grade solutions in SEO, PPC, web design, social, and email marketing. They leverage their proprietary platform, RevenueCloudFX, to drive data-rich campaigns and have generated over $10 billion in client revenue.

Domains of Expertise

• Enterprise SEO and PPC
• Web design and CRO
• Amazon advertising and eCommerce
• Email marketing and automation
• Data analytics via RevenueCloudFX

Portfolio Highlights

WebFX has delivered impressive results across a diverse range of clients. For PaulB Parts, they increased the conversion rate by 75% while reducing the cost per lead by 23%. Furbo, a consumer tech brand, saw a 76% return on ad spend and a 54% decrease in cost per acquisition. York Saw & Knife experienced a remarkable 2,118% growth in Amazon ad revenue and a 626% increase in overall sales.

For ALL-TEST Pro, WebFX drove a 71% boost in form submissions, cut cost per lead by 30%, and increased total leads by 25%. Meanwhile, Healthcare Administrative Partners saw a 63% rise in organic sessions through targeted SEO strategies.

9. Rithum

Agency Overview

Rithum is a scalable eCommerce and omnichannel marketing platform serving thousands of retailers and brands. Formerly ChannelAdvisor, they integrate commerce operations, marketing, AI-driven insights, and data-core systems to improve channel management and profitability.

Domains of Expertise

• Multi-channel eCommerce operations
• AI-powered product data optimization
• Marketplace integrations (Amazon, Walmart, Zalando)
• Inventory, returns, and profitability analytics

Portfolio Highlights

Through Rithum, clients like Boardriders saw over 35% growth in sales channels in 2024.

For Jimmy Key, a fast-growing Turkish fashion brand, Rithum supported their global expansion by optimizing ecommerce operations and integrating robust SEO strategies that enhanced product discoverability and search visibility across international markets. Their work helped streamline site architecture and improve organic performance for large product catalogs.

With Superdry, a well-established fashion ecommerce brand, Rithum executed a detailed SEO overhaul that included metadata optimization, improved product taxonomy, and faster load times.

10. HigherVisibility

Agency Overview

HigherVisibility is an award-winning digital marketing agency from Memphis, specializing in SEO, PPC, and web design. They use ethical, white-hat practices and advanced analytics to help clients in multiple verticals achieve clear, long-term growth

Domains of Expertise

• Local and national SEO
• PPC management and optimization
• Technical SEO audits
• Paid media analytics and reporting
• Web design and user experience

Portfolio Highlights

HigherVisibility's internal automation tools have reduced ad campaign optimization time by 30%. While they don't publicly share detailed client names or figures, their case studies emphasize long-term SEO growth and high customer retention, particularly for service-based businesses and multi-location companies.

Signs You Need to Hire an eCommerce Web Design Agency for Your Online Store

Not every underperforming store needs a full rebrand, but some signs are hard to ignore. If your website is attracting traffic but failing to convert, or you're constantly fixing issues instead of scaling your sales strategy, it may be time to partner with a professional eCommerce web design agency. The right agency can help you bridge the gap between user expectations and technical execution, delivering a site that's optimized not just for clicks but for conversions.

1. Low Conversion Rates Despite Decent Traffic

Bringing in traffic without conversions is like having a busy store with no buyers. This often points to a disconnect between your messaging, user experience, or site flow. An eCommerce SEO agency can analyze the path users take through your site and uncover where friction exists. Whether it's unclear calls-to-action, poor checkout flow, or a mismatch between search intent and landing pages, the root issue must be addressed. Conversion-focused eCommerce SEO services can rework your structure, align content to buyer intent, and improve shopping site rankings in tandem.

2. Your Website Looks Outdated or Unprofessional

First impressions matter, especially in eCommerce. A dated interface can make your brand look untrustworthy, even if your products are top-notch. Design influences perceived credibility, and if your shop website doesn't align with modern standards, users will bounce. eCommerce web design agencies specialize in creating sleek, functional layouts that match today's user expectations and work across devices. Investing in updated visuals, better UI/UX, and platform consistency boosts both brand equity and search engine performance. Professional design is not just aesthetic; it impacts time-on-site, conversion rate, and SEO rankings.

3. Mobile Experience Is Poor Or Non-responsive

With mobile shopping accounting for over half of ecommerce traffic, a non-responsive or clunky mobile site is a conversion killer. Many users discover products on mobile and expect fast, seamless navigation. If your mobile layout breaks or takes too long to load, your bounce rates will spike, and so will lost revenue. eCommerce web design agencies prioritize mobile-first designs and responsive layouts that adapt smoothly to various screen sizes. This approach not only improves user experience but also supports your eCommerce search marketing strategy, as mobile usability is a key Google ranking factor. Mobile optimization isn't optional; it's foundational for online store success.

4. You're Spending Too Much Time on Technical Issues Instead of Growing Your Business

If your daily work involves fixing bugs or chasing down developers instead of optimizing your marketing funnel, your growth is being bottlenecked. eCommerce store owners often hit a point where DIY solutions and patchwork fixes can no longer keep up. Hiring an eCommerce SEO agency with technical expertise can offload infrastructure issues and free you to focus on scaling your store. From handling site migrations and schema markup to integrating apps and optimizing backend code, a full-service team provides long-term stability. Investing in professional support ensures smoother performance, fewer errors, and more time spent on strategic growth.

5. Site Speed Is Slow and Affecting User Experience

Slow load times kill conversions and tank SEO rankings. Customers expect a page to load in under three seconds. Any longer and you're likely losing sales. Page speed is not only a user experience issue but also a critical factor in Google's algorithm for shop website optimization. eCommerce SEO services often begin with speed audits, script minification, image compression, and infrastructure upgrades. Optimizing your site for performance enhances engagement, reduces bounce rates, and improves your position in competitive retail SEO services. Speed isn't just a nice-to-have; it's a sales driver.

Product Page SEO Mistakes That Are Killing Your Conversion Rates

Your product pages are where browsing turns into buying, but only if they're built the right way. Many online retailers unintentionally sabotage their own conversions with common product page SEO mistakes. Addressing these issues can drastically improve your search rankings, user experience, and ultimately your sales.

1. Missing or Weak Product Titles

Product titles serve a dual purpose: they tell shoppers what they're buying and help search engines understand the page. Weak titles that lack descriptive keywords miss both marks. A strong product title includes brand, model, size, colour, and other key attributes people search for. Without these, you're hurting your chances of ranking for transactional search terms. Optimized titles also improve click-through rates in Google Shopping and organic listings. In eCommerce search marketing, even a small tweak to title structure can result in measurable visibility gains.

2. Thin or Duplicate Product Descriptions

Too often, online stores copy manufacturer descriptions or use placeholder text across multiple items. This not only creates duplicate content penalties but also does little to persuade customers. Unique, keyword-optimized descriptions help your product pages rank and convert. An eCommerce SEO agency will typically perform a content audit to identify weak spots and rewrite copy with both search and buyers in mind. Strong descriptions should highlight benefits, overcome objections, and include relevant keywords for retail SEO services.

3. Poor Image Optimization

Images are essential to eCommerce, but they're often overlooked in SEO. Large file sizes can slow down your site, and missing alt text can make your products invisible to search engines and screen readers. Every product image should be compressed for speed, named descriptively, and tagged with keyword-rich alt attributes. This helps with both performance and accessibility. A good eCommerce SEO service will integrate image optimization into your overall strategy. Better images not only load faster but also appear in image searches, opening another path for traffic.

4. Ignoring User-generated Content

Reviews, Q&As, and customer photos can dramatically improve trust and conversions. They also add fresh, unique content to product pages, which search engines love. If your product pages are static and lack engagement, you're missing out on both SEO and social proof. UGC enhances relevance, reduces bounce rates, and boosts long-tail keyword visibility. eCommerce SEO agencies often implement structured data to display reviews in search results, increasing click-through rates.

5. Broken Internal Linking Structure

Internal links help distribute page authority and guide users through your website. Broken or poorly structured links confuse both users and search engine bots. eCommerce platforms with thousands of products often struggle to keep internal links organized, especially when URLs change. A solid eCommerce SEO service includes internal link audits and restructuring as part of its shop website optimization. This improves crawlability, reduces orphaned pages, and supports a better buyer journey. Clean internal linking improves SEO and drives users to high-converting product pages.

eCommerce Search Marketing Strategies to Double Your Online Sales

Driving traffic to your eCommerce site is just the beginning. Converting that traffic into repeat customers requires a well-planned, multi-channel search marketing strategy. Below are five proven strategies that any eCommerce SEO agency or online retailer can implement to boost conversions and scale growth.

1. Optimize Product Pages for SEO

Your product pages are your digital storefront. If they aren't optimized properly, you're essentially putting your best products in the back of the store. A good eCommerce SEO service starts with optimizing titles, headers, metadata, and internal linking to make each product discoverable. Schema markup, especially for price, availability, and reviews, enhances click-through rates by improving how listings appear in search results. High-quality, original descriptions that use relevant long-tail keywords can increase organic traffic while reducing reliance on paid ads. Don't treat product pages as static; rather, continually test and improve them for better performance.

2. Leverage Google Shopping Ads

Google Shopping Ads put your products in front of high-intent buyers already searching for what you sell. These ads are visual, keyword-driven, and appear right at the top of search results, making them prime real estate for eCommerce marketers. To succeed here, your product feed must be accurate, complete, and regularly updated. A specialized eCommerce SEO agency will also ensure your feed is optimized with structured data, product segmentation, and bid strategies tailored to your margins. Combining Google Shopping with dynamic remarketing helps you stay top-of-mind and re-engage potential customers. When done right, this channel consistently delivers strong ROAS and conversion rates.

3. Implement On-Site Search Optimization

On-site search is one of the most underutilized tools in eCommerce. If your internal search engine can't surface relevant results quickly, users will leave in frustration, even if the product is available. Search optimization involves tuning your product taxonomy, filtering logic, and predictive search features to align with how real customers shop. Using behavioural analytics and search data, eCommerce SEO services can refine these systems to improve discoverability and retention. Smart search functionality leads to more conversions, especially on mobile, where users tend to search rather than browse. For larger catalogs, investing in advanced search tools can unlock significant revenue gains.

4. Retarget Visitors with Dynamic Search Ads

Most first-time visitors don't convert, but that doesn't mean they're lost. Retargeting with dynamic search ads allows you to bring those users back with personalized, product-specific messaging. These ads automatically populate based on your product catalog and the user's previous browsing behaviour. An eCommerce search marketing campaign that includes retargeting tends to have higher conversion rates and lower cost per acquisition. You can use platforms like Google Ads or Meta's dynamic product ads to show relevant offers across search and social channels. Retargeting helps close the loop and keeps your brand visible during the decision-making window.

5. Create High-Intent Content for Long-Tail Keywords

Ranking for broad terms like “running shoes” is incredibly competitive and often not worth the spend. Instead, eCommerce SEO services focus on long-tail keywords like “best trail running shoes for wide feet” or “waterproof boots for cold weather camping.” These terms have lower competition but higher purchase intent. Creating blog content, buying guides, and comparison pages around these queries helps attract ready-to-buy visitors. A strong content strategy also supports your product pages by building internal links and authority. Over time, this kind of content positions your brand as a trusted resource, increasing both organic traffic and sales.

Wrapping Up

Choosing the right eCommerce SEO services can transform your online store from a traffic sinkhole into a high-converting sales machine. Whether you need technical optimization, compelling product page SEO, or a complete eCommerce web design overhaul, partnering with the right agency makes all the difference. If you're ready to scale smarter and drive sustainable revenue growth, Roketto can help. Their data-driven, conversion-focused approach is built to deliver measurable results.

Contact Roketto today to explore how they can elevate your eCommerce brand.