In today's hyper-connected world, your brand is only as powerful as its online presence. And digital PR is the megaphone that makes sure it's heard. Whether you're launching a startup or scaling an empire, the right PR partner can turn whispers into headlines and traffic into trust.

But with so many firms claiming to "go viral," how do you separate buzz from real results?

We've done the digging and spotlighted 10 standout digital PR agencies that don't just play the game, they shape it. Let's dive into the elite list of firms that can help skyrocket your brand's visibility, credibility, and digital clout.

Summary Table of the Top 10 Digital PR Agencies

Top 10 Digital PR Firms

1. Roketto

Agency Overview

Roketto is a Canada-based digital PR agency known for its inbound marketing prowess and performance-driven PR strategies. With a strong foundation in content marketing, SEO, and web design, we integrate digital PR into a broader growth framework that's built to scale. Our team specializes in helping SaaS companies, tech startups, and B2B brands build lasting visibility and authority online.

We are a certified HubSpot Partner and Google Partner, underscoring our expertise in marketing automation and search engine best practices. We are also consistently recognized by industry platforms and are ranked among the top agencies on Clutch and UpCity for our proven results, transparent communication, and client satisfaction.

Domains of Expertise

• Inbound digital PR and content-driven link building
• Strategic media outreach and press placements
• Technical SEO and on-page optimization
• HubSpot onboarding and CRM integration
• Conversion-focused website design and development
• B2B and SaaS-specific PR and marketing strategies

Portfolio Highlights

We've helped businesses both big and small increase their online visibility and grow revenue through Digital PR and content marketing.

For example, Strype Injury Lawyers, a law firm specializing in personal injury cases in the Greater Toronto Area, saw their brand credibility improve and online traffic increase after our targeted campaign aimed at creating digital authority in the legal services domain.

Integricare, a leading animal health supplements brand, saw their organic traffic go up by 800% as a result of our hypercontent strategy.

Meanwhile, Newbook, a leading Australian hospitality management platform, was able to break into the crowded US market thanks to our strategic content development campaign that resulted in nearly doubling their organic website traffic.

2. Edelman Digital

Agency Overview

As the digital arm of global PR powerhouse Edelman, Edelman Digital combines data, creativity, and earned media to shape conversations at scale. With a presence in over 60 countries, this digital PR agency has deep expertise in brand storytelling, digital influence, and integrated communications. Their approach leverages analytics and behavioural insights to craft PR strategies that go far beyond traditional media relations.

Domains of Expertise

• Digital brand storytelling and narrative development
• Influencer marketing and online reputation management
• Crisis communication and rapid response
• Social media strategy and community engagement
• Paid, earned, shared, and owned (PESO) media integration
• Data-driven campaign optimization and analytics

Portfolio Highlights

Edelman Digital has led major digital PR campaigns for brands like Unilever, Microsoft, and HP. For Dove's "Real Beauty" campaign, Edelman's digital team was instrumental in amplifying user-generated content and influencer-led storytelling, resulting in viral social traction and sustained brand engagement. They've also managed crisis response and public sentiment campaigns for Starbucks and Adobe, helping to maintain trust during high-pressure moments.

3. Weber Shandwick

Agency Overview

Weber Shandwick is a global PR and communications firm with a robust digital practice that merges online public relations with deep digital strategy. Known for its award-winning work in corporate reputation, crisis management, and brand building, Weber Shandwick places digital PR at the core of its integrated approach. The agency serves clients across industries, including healthcare, tech, consumer, and finance.

Domains of Expertise

• Digital crisis and reputation management
• Influencer strategy and activation
• Paid media and performance-driven content
• Social listening and brand intelligence
• Multimedia content development
• Corporate and executive visibility campaigns

Portfolio Highlights

Weber Shandwick has delivered standout digital PR campaigns for companies like Verizon, Amazon, and General Motors. Their work on the "Going There" mental health initiative for Blue Shield of California won widespread acclaim for destigmatizing conversations around mental wellness. For Mattel, they created a buzz-heavy product launch campaign that combined influencer outreach with viral digital storytelling.

4. Ketchum Digital

Agency Overview

Ketchum is a digital PR agency that brings a sharp focus on precision communications and predictive analytics to the digital PR landscape. A part of the Omnicom Group, Ketchum is known for blending creativity with cutting-edge tools to ensure brand stories are seen by the right audiences at the right time. The agency is especially strong in issues management, brand advocacy, and integrated marketing communications.

Domains of Expertise

• Predictive analytics and audience targeting
• Social media storytelling and campaign design
• Digital public affairs and corporate reputation
• Media training and influencer engagement
• Creative content studios and asset production
• Real-time monitoring and sentiment analysis

Portfolio Highlights

Ketchum Digital has executed award-winning campaigns for clients such as Procter & Gamble, Pfizer, and Mastercard. For Frito-Lay, they led a multi-platform campaign around sustainability that combined influencer-led video storytelling with live digital events. They also managed the online reputation of Boehringer Ingelheim, aligning thought leadership with strategic media placements.

5. BCW (Burson Cohn & Wolfe)

Agency Overview

Formed from the merger of Burson-Marsteller and Cohn & Wolfe, BCW has quickly become one of the most influential integrated communications firms globally. BCW Digital specializes in building and protecting brand reputations through a modern mix of earned media, influencer engagement, and digital storytelling. Their campaigns are backed by behavioural science and deep sectoral expertise.

Domains of Expertise

• Integrated earned and influencer media strategies
• Executive visibility and thought leadership
• Corporate responsibility and advocacy PR
• Issues management and risk mitigation
• Omnichannel content strategy
• Stakeholder mapping and audience engagement

Portfolio Highlights

BCW has served marquee clients such as Huawei, Citi, and Ford. For Hertz, they created a digital-first brand campaign that revived the brand's image post-pandemic. They've also led global reputation management for BASF, and drove a large-scale advocacy campaign for Save the Children, leveraging multimedia storytelling to mobilize digital action.

6. FleishmanHillard Digital

Agency Overview

A leader in digital transformation and strategic communications, FleishmanHillard is a digital PR firm that fuses data, creativity, and technology to help clients earn attention in a cluttered marketplace. The firm is known for creating human-centered campaigns that balance brand storytelling with business outcomes. With a strong research and insights backbone, their digital PR is rooted in measurable impact.

Domains of Expertise

• Data-led content development and PR
• Digital reputation management and social listening
• Influencer mapping and engagement
• Omnichannel campaign planning
• Corporate and public affairs communications
• SEO-informed media outreach

Portfolio Highlights

FleishmanHillard has executed digital PR campaigns for Visa, Samsung, and GSK. For Levi's, they launched a socially driven campaign tied to environmental responsibility, which generated strong media pick-up and influencer buzz. They also led corporate narrative work for AT&T, reshaping its online voice through owned and earned media strategies.

7. 5WPR

Agency Overview

5W Public Relations is a fast-growing, independently owned PR agency based in New York. Known for its bold, agile approach, 5WPR delivers integrated digital PR campaigns that prioritize speed, visibility, and measurable ROI. The agency works with a wide spectrum of clients, from startups to Fortune 500 companies, across tech, lifestyle, consumer, and corporate sectors.

Domains of Expertise

• Media outreach and digital brand building
• Product launches and PR for startups
• Reputation and crisis management
• Executive profiling and thought leadership
• Influencer and blogger outreach
• High-impact newsjacking and trendjacking

Portfolio Highlights

5WPR has run standout campaigns for brands like LUMA Soda, Groupon, and Zeta Global. For It's a 10 Haircare, the agency executed a multifaceted campaign that blended celebrity endorsements with digital PR and influencer activations. They also helped Sparkling Ice boost brand mentions through seasonal campaigns tied to major holidays and trending cultural moments.

8. Shift Communications

Agency Overview

Shift Communications, now part of the National PR group under AVENIR Global, is a data-first PR firm that places analytics at the heart of its digital strategy. The agency is known for combining public relations with performance marketing, delivering PR outcomes that directly impact lead generation, search visibility, and conversion.

Domains of Expertise

• Data-driven PR strategy and measurement
• Media relations and news amplification
• Executive visibility and B2B thought leadership
• Marketing-PR integration and funnel alignment
• Social media and content marketing
• Influencer engagement for niche verticals

Portfolio Highlights

Shift has worked with high-growth tech companies like Rapid7, Salesforce, and HubSpot. For Orion Health, they led a digital PR push that earned the brand features in top-tier outlets like HealthTech Magazine and ZDNet, driving inbound interest and backlinks. Their work for Kaspersky Lab included cybersecurity thought leadership that boosted domain authority and industry trust.

9. Highwire PR

Agency Overview

Highwire PR is a boutique communications agency that specializes in innovation-driven sectors like healthcare, cybersecurity, and enterprise tech. Their digital PR approach emphasizes storytelling backed by research, with a strong focus on media relationships and reputation management. With roots in journalism, the team excels at uncovering angles that resonate with both the press and target audiences.

Domains of Expertise

• Digital storytelling for healthcare and tech
• Media strategy and journalist engagement
• Thought leadership and speaker placement
• Analyst relations and influencer strategy
• Reputation management and crisis response
• Content creation with SEO alignment

Portfolio Highlights

Highwire PR has led campaigns for clients such as Qualys, Livongo, and Rubrik. For Truveta, they executed a PR strategy focused on precision health, gaining placements in Forbes, STAT News, and Healthcare IT News. Their cybersecurity work for Bugcrowd helped elevate the brand's voice in a crowded market, backed by a steady stream of technical thought leadership and breaking news commentary.

10. PAN Communications

Agency Overview

PAN Communications is an integrated marketing and digital PR agency that bridges the gap between brand awareness and demand generation. With a strong focus on B2B technology, healthcare, and enterprise innovation, PAN uses a storytelling-led, data-supported approach to digital PR. Their "Brand to Demand" framework ensures that media visibility translates directly into pipeline growth.

Domains of Expertise

• Integrated PR and content marketing
• Digital media strategy and SEO PR
• Brand storytelling and message architecture
• Demand gen alignment and funnel support
• Analyst relations and vertical market PR
• Social media campaigns and influencer outreach

Portfolio Highlights

PAN has executed full-scale digital PR strategies for clients like SAP, Toast, and Mediafly. Their work for Veracode included cybersecurity thought leadership and technical blog amplification, resulting in a 40% spike in organic traffic. They also managed the pre-IPO PR roadmap for BigCommerce, helping to secure strategic media placements ahead of the company's public listing.

5 Reasons Why Digital PR Services Matter in Today's Market

In an online landscape where attention is scarce and trust is hard-earned, digital PR has become essential, not optional. It's no longer just about press mentions; it's about building long-term brand equity, boosting visibility, and driving measurable SEO gains. Here's why digital PR matters more than ever:

1. Press Release Distribution

A well-crafted press release is only as effective as the audience it reaches. Internet PR agencies don't just write announcements; they ensure they're strategically distributed to the right inboxes: influential journalists, niche bloggers, and key media gatekeepers who can amplify your story. These firms tap into their curated networks and premium distribution channels to land your news on high-traffic platforms, respected industry publications, and search-friendly press portals. The result? Increased visibility, stronger brand authority, and third-party credibility that's hard to replicate through paid placements alone.

2. Media Outreach & Relationship Building

Earned media doesn't happen by chance. Rather, it's the result of strategic relationship-building and narrative alignment. Top digital PR agencies cultivate long-standing connections with journalists, editors, and influential voices across industries. They know who to contact, how to frame your story, and when to pitch it for maximum impact. By aligning your brand message with timely trends or newsworthy angles, they secure organic media placements in trusted publications. This is coverage that builds credibility, earns audience trust, and drives long-term brand equity far more effectively than paid ads ever could.

3. Content Creation & Syndication

Great PR is built on great content, and internet PR agencies know how to craft it with purpose. From expert bylines and data-backed articles to visually striking infographics and explainer videos, digital PR firms create assets that educate, inspire, and earn attention. But creation is only half the job. These agencies also ensure wide syndication, placing your content across high-traffic blogs, news sites, and content aggregators to maximize exposure. This approach not only positions your brand as a thought leader but also earns quality backlinks and organic mentions, fueling both authority and discoverability.

4. Digital Brand Monitoring

Reputation management in today's fast-paced digital world requires vigilance. Top PR agencies deploy sophisticated brand monitoring tools to track mentions across news sites, forums, blogs, and social media in real time. They analyze sentiment, detect unusual spikes in attention, and flag potential issues before they escalate. This allows brands to stay proactive, whether it's riding the wave of a trending moment or swiftly addressing negative chatter to protect credibility and public trust.

5. Link Building Campaigns

Search engines reward relevance and authority, and that's where strategic link building comes in. Digital PR teams design campaigns that earn high-quality backlinks from respected, topic-relevant websites through editorial placements, expert quotes, guest contributions, and share-worthy assets. These backlinks serve as signals of trust to search engines, driving up your domain authority and organic rankings. More visibility means more qualified traffic, and ultimately, more conversions.

Why Online Reputation Firms Are Essential for Crisis Management

In the digital age, a single misstep can spiral into a full-blown crisis within hours, or even minutes. Whether it's a viral tweet, a product recall, or negative press coverage, how a brand responds can make or break public perception. This is where online reputation firms step in, not just to clean up messes, but to manage narratives before they spin out of control.

1. Rapid Response Capabilities When Minutes Matter

Speed is critical. Reputation firms have pre-built protocols and war rooms ready to launch immediate responses such as drafting statements, alerting media contacts, and managing social media fallout in real time to minimize damage and misinformation.

2. Specialized Expertise in Digital Landscape Management

From Reddit threads to niche industry blogs, reputation firms know where conversations unfold—and how to influence them. Their understanding of digital platforms, algorithm behaviour, and audience psychology enables them to craft strategies that resonate and diffuse tension effectively.

3. Objective Third-Party Perspective

During a crisis, internal teams can be too close to the issue. Reputation firms bring a calm, external perspective that helps navigate emotionally charged situations with clarity. They offer unbiased counsel and keep the focus on long-term brand integrity rather than reactive decision-making.

4. Established Media Relationships and Distribution Networks

Getting your side of the story out requires access. Reputation firms leverage their deep media connections to ensure your message reaches the right journalists and outlets, fast. They can correct narratives, clarify misunderstandings, and even secure sympathetic coverage when stakes are high.

5. Data-Driven Monitoring and Analytics

These firms don't guess, they track. Using advanced monitoring tools and sentiment analysis, they continuously scan media coverage, social chatter, and search trends. This allows them to assess impact in real time, adjust messaging dynamically, and report back with clear performance metrics.

Criteria for Evaluating Web Publicity Services

Not all digital PR firms are created equal. Whether you're launching a new brand, managing a reputation, or scaling SEO through earned media, the right partner can make all the difference. Here are the key factors to evaluate when choosing a web publicity service:

1. Track Record of Measurable Results

A digital PR agency's true value lies in what it can prove, not just what it promises. Reputable firms present clear evidence of their success through detailed case studies, hard metrics, and real client feedback. This might include improvements in brand visibility, increases in earned media coverage, enhanced search engine rankings, or successful crisis mitigation outcomes. Consistency and transparency in performance over time are strong indicators that an agency can deliver on its commitments. Always ask to see past results that align with your specific objectives.

2. Targeted Reach and Audience Relevance

Getting your story in front of millions means little if the audience isn't relevant. The best PR agencies excel at placing your brand in the publications, platforms, and social circles that matter most to your industry and buyers. They understand audience segmentation, media landscapes, and the types of stories that resonate with key decision-makers. More importantly, they have direct relationships with journalists and influencers who trust their pitches. When done right, this level of targeting leads to more meaningful media coverage and stronger engagement with the audiences that actually move the needle for your business.

3. Pricing Structure and ROI Expectations

Budget conversations should never feel murky or uncomfortable. A trustworthy PR firm will offer a transparent breakdown of costs, outline what's included in each package or engagement model, and help you align your investment with clear performance goals. Value-based pricing is especially effective when it ties fees to outcomes like media placements, backlinks, or growth in search traffic. Avoid agencies that rely on vague pricing or inflated deliverables. Instead, prioritize partners who provide a clear roadmap for what success looks like and how that success translates into business results.

4. Strategic Approach and Customization

No two brands have the same goals, challenges, or market conditions, which is why a one-size-fits-all PR strategy rarely works. The most effective digital PR agencies invest time upfront to understand your business model, audience, competitors, and positioning. They develop bespoke strategies that include tailored messaging, media targeting, campaign timing, and integrated content assets. Customization is a sign of strategic maturity. Agencies that can adapt and evolve your campaigns as your business grows will always outperform those using generic templates or mass-outreach tactics.

5. Reporting and Analytics Capabilities

Effective digital PR is part art, part science. The science comes through in how agencies track performance and communicate results. Robust reporting should go beyond vanity metrics like impressions or share counts and instead provide a deep dive into what actually influenced your audience and drove action. This includes metrics like referral traffic, keyword movement, earned backlinks, sentiment analysis, media quality, and audience engagement. Agencies should also offer regular updates, performance reviews, and the ability to adjust campaigns in response to the data. Insightful reporting isn't just informative—it's what helps refine your PR strategy for long-term success.

Final Thoughts

Standing out in a noisy digital world takes more than just good content. It takes smart strategy, targeted outreach, and consistent execution. Roketto blends all three to deliver digital PR campaigns that build authority, earn attention, and drive real business results.

Ready to put your brand in front of the right audience? Partner with Roketto and turn digital attention into real business growth.