Google Ads (AdWords) & the Sales Funnel
Googel Ads (AdWords) is most effective when aligned with each stage of the sales funnel. Every channel, keyword, ad, and landing page need to match a searchers intent and help solve their problem. Through careful consideration and planning we can utilize a combination of display, paid search, and remarketing / RLSA in order to meet the needs of your visitors at each stage of their buying journey, resulting in a highly relevant experience that will convert more leads and sales for your business.
Why CPC / Google Ads (AdWords)?
Target the perfect audience by location, device, interest, demographics and of course search queries to maximize relevancy.
Track website leads and value driving events with proper marketing attribution to easily measure the impact and return on investment of your campaigns.
Advertise to prospects right at the time they are searching for the products and services that you offer.
Google Ads (AdWords) results are immediate, so you can begin driving traffic, leads and phone calls right from day one.
Because Google Ads (AdWords) is so targeted and easily measurable, you can expect a strong return on investment and clear results.
Wondering how much does Google Ads (AdWords) cost? Start with a budget that works for you now, and easily scale up as your business grows.
With dozens of ad extensions and formats along with prime real estate in the SERP’s, PPC ads stand out from the crowd.
Keep your brand top of mind after your visitors leave your site, with inexpensive remarketing ads that will follow them around as they browse the web.
Google Ads (AdWords) advertising supports all of your other marketing channels, and greatly influences click-through-rates, brand exposure and more.
What You’ll Get Working With Roketto
Your go-to contact, your account manager is an experienced professional who steers the ship and is there for you every step of the way.
You’ll only have experts certified in both Google AdWords and Analytics working on your campaigns, ensuring high quality scores and top PPC management results.
Our skilled web developers and designers take care of your analytics implementation, event tracking, ad creative and anything else you might need.
We don’t believe in partial goal tracking. Identify the most profitable marketing channels and search queries that make your phone ring.
Monthly reporting on all of your favourite KPI’s and engagement metrics to help you make key decisions and monitor growth.
Quarterly analysis of campaign impact, business growth and profits. This is where we celebrate wins and strategize for future success.
The Garage Sale is the Canadian leader in luxury home auctions. They approached Roketto to manage digital marketing for the consignment of an incredible, one-of-a-kind Okanagan orchard estate.
"This project required strategic, out-of-box thinking, quick turn arounds, and the ability to pivot at a moments notice. The Roketto team not only made this happen, they knocked it all out of the park."
McCall Landing is a new condo development in Calgary, AB by Highstreet Ventures. They required a new website and digital campaign to drive qualified prospects for condo sales.
"Roketto's design and marketing campaign skills are effective; providing reports on a regular basis. We had over 200 paid conversions, which resulted in us selling 20 condos within two weeks!"
Frequently Asked Questions
Depending on your requirements, we may ask for a minimum term agreement(typically 3 months) in order to ensure we have appropriate time to make improvements to your account, and get the results we've set out to acheive. After the agreed term, our Google Ad retainers are typically month to month, so if you’re unhappy with our services at that point, you are free to leave any time.
The short answer is that it's likely we can. For existing accounts we’ll do a site audit (for a small fee) and make recommendations based on our findings. In rare cases, we may recommend building a new account from scratch.
Google takes ad traffic quality very seriously. Learn more about how Google protects advertisers against invalid activity.
We’ll only ask for your time when necessary, but feedback on your monthly reports and sales updates will give us insights that can increase your campaign performance.
There needs to be strong consistency between your keyword, ad and the destination where visitors will land on your website, so we'll always select the page that best matches a searchers intent.
If you don't have a relevant destination for important searchers, we'll likely suggest creating custom landing pages which tend to convert much higher than simply landing visitors on the home page.
Ready for More Qualified Leads?
Recent Google Ads (AdWords) Articles
We’ve been writing a lot lately about strategies and best practices for measuring performance and value with marketing attribution. Conversions can be assigned in many different ways, which can be a challenging concept to grasp for those new to...
Is it just me or is “marketing attribution” the new buzzword? Everywhere I look I seem to see blog posts, event speakers, podcasts, whitepapers, webinars, etc, on attribution.