The SaaS Marketing Process
Whether it’s B2C or B2B, SaaS marketing presents challenges that are unique to this specialized industry. It takes a dedication to understanding the product, the buyers and the end-users.
Once we have a strong understanding of the service and the ideal customers, we can begin to build a customized SaaS marketing plan that is highly compatible with prospective buyers.
To be successful, you will need thorough research, accurate monitoring and analyzing of analytics, and a well-planned campaign from an experienced team. A team that can think both creatively and strategically to incorporate SEO, SEM, Adwords and email marketing into the campaign, while understanding how to reach your buyer personas at each stage of their journey.
What You’ll Get Working With Roketto
SaaS Marketing Agency
Your account manager is an experienced SaaS professional who steers the ship and is there for you every step of the way. They’ll be your go-to Roketto contact.
Our SaaS marketing experts develop strategic plans and work with you on key content marketing initiatives to help achieve your business goals. This is when we work on leads becoming customers.
Our team of highly skilled web developers and designers take care of your digital needs. This includes creating interactive online experiences, graphic and form creation, technical implementation and more to build a solid foundation for marketing and growth.
12-Month Marketing Plan
A comprehensive plan that’s broken up by month to showcase your target customers, business goals and strategies that are in place.
Editorial Content Calendar
The editorial calendar is used to organize and manage content on all platforms, buyer personas, stages of the buyer’s journey and SMART goals, all in one place.
Weekly Status Calls
Calls with your account manager to review campaign process and ensure that you are always up to take will happen every week. Our inbound marketing agency is dedicated to clear communication.
HubSpot Partner Agency Training & Support
Being a HubSpot Partner Agency allows Roketto access to exclusive training courses, resource tools and support to ensure each project is a win.
Frequently Asked Questions
This will vary depending on the project, and your preference. However we have very clear guidelines with our partners around attending scheduled meetings, and providing access to required materials and platforms. The better your communication, the better job we can do.
A key responsibility of our marketing strategy is to immerse ourselves into your business and the minds of your customers. This research includes identifying questions, challenges, influences and other information that your prospects encounter and search for on their journey to becoming a customer. It's important to remember that we are writing for your prospective buyers, in order to empower them while positioning your brand in a positive and authoritative light. However, we'll require assistance from you for industry specialized topics.
SaaS marketing is unique because we are marketing a productized service, not a tangible product. Because of this, the SaaS sales cycle can be a rapid process. Through our experience as a SaaS marketing agency as well as a HubSpot partner, we've created and optimized a leading marketing process that delivers a high level of long term success for SaaS businesses.
Yes, and no. We’re very clear from day one that it takes time to see results, which is why we work exclusively with clients who are committed to a 12-month term. However, we understand things change, and won’t hold you hostage to a lengthy contract. If you need to leave, we’ll respect that, although we do strongly enforce a 3 month cancellation policy.
A solid value-added reseller business model is a way for you to get noticed while simultaneously lowering costs and increasing your reach. To learn more about Value-Added Resellers, read our blog post "Should You Create a Value-Added Reseller Business Model?"
"We’re very busy at Rubikloud. We need exceptional suppliers like Roketto that can work with our requirements and deliver not just exceptional work but their expertise and advice to make our work even better. They’re on-time, on-budget and great to work with and always there when we need them."
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Recent SaaS Articles
So your SaaS company is doing really well, hey?
Are you 100% sure about that, or is that just your gut feeling?
I see a lot of images of goldfish in bowls when looking at articles online about SaaS churn, so it seems fitting to use a goldfish analogy to explain how churn works.