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Background

Family Legacy Meets Digital Innovation

Bondars, a premium family-owned furniture retailer in Calgary, sought to evolve their traditional retail business model with a robust digital strategy. While maintaining their focus on in-store sales and exceptional customer service, they needed a comprehensive digital marketing approach to drive foot traffic and promote their regular sales events.

Solution

Orchestrating Multi-Channel Retail Marketing 

We developed and executed a multi-channel marketing strategy that included:

  • Implementation of comprehensive digital advertising campaigns across Google, Meta, and Pinterest platforms
  • Creation of a dynamic website with regular content updates and promotional landing pages
  • Development of strategic email marketing campaigns for sales events
  • Establishment of automated lead capture systems and chatbot integration
  • Execution of content marketing and SEO initiatives
  • Production of custom graphics and promotional materials for 8-12 major sales events annually


Impact

Traditional Retail Success in a Digital World 

Our long-term partnership has delivered transformative results:

  • Established a robust digital presence that drives consistent in-store traffic
    Created scalable marketing systems for promotional events
  • Significantly expanded their customer email database
  • Enhanced overall brand visibility and market presence
  • Supported business growth leading to a 30% expansion in marketing initiatives

They're good at taking our feedback and making adjustments... Anything we ask them to do, it gets done, even if it's outside the original scope of work. Being a family business, we try to be more nimble in our approach to marketing; Roketto accommodates our needs and is really good about working with us to develop flexible solutions.

– Jordan Bondar, GM & Owner

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