You launched your PPC campaigns with high hopes—targeted keywords, solid ad copy, and a generous budget. But weeks in, you're staring at dashboards filled with clicks and impressions... yet the sales just aren't there. Sound familiar?
For many B2B business owners, paid search feels like a black hole of spend with little to show for it. The platforms are complex, the competition is fierce, and figuring out what's working (and what's not) can feel impossible without a dedicated team behind you.
But here's the good news: you don't have to do it alone.
Partnering with the right paid search agency can be a game-changer. These are the experts who know how to make every dollar count—refining your strategy, optimizing your funnel, and driving real business results.
In this article, we'll introduce you to 8 top-tier B2B paid search agencies that specialize in turning underperforming campaigns into powerful growth engines. If you're ready to stop wasting ad spend and start seeing meaningful ROI, this guide is for you.
Here's a summary of the top paid search advertising agencies:
|
Agency |
Domains of Expertise |
Notable Highlights |
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Inbound marketing, growth-driven design, PPC, SEO, HubSpot integration |
Works with B2B SaaS and tech companies to drive ROI through inbound strategy |
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PPC, CRO, landing page design, email marketing, SEO |
Known for data-driven campaigns and boosting lead quality for B2B clients |
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PPC, SEO, social ads, CRO, ecommerce marketing |
Award-winning campaigns across education, travel, and retail sectors |
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Google/Microsoft Ads, LinkedIn/Meta Ads, CRO, data analytics, tracking |
Helps B2B SaaS and ecommerce brands scale profitably through cross-channel PPC |
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PPC, SEO, Amazon Ads, paid social, creative strategy |
20+ years of experience with award-winning Google-recognized campaigns |
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Amazon PPC & SEO, ecommerce marketing, content, CRO, branding |
Focused on Amazon & ecommerce growth for B2B companies |
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Paid search/social, SEO, content, CRO, email/SMS, persona development |
Helps D2C and B2B brands grow traffic and revenue with targeted strategies |
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Paid search, SEO, media planning, data analytics, automation |
Tech-enabled marketing agency focused on sustainable business impact for B2B clients |
Let's take a closer look at these agencies below:
Agency Overview:
Roketto is a Canadian-based inbound marketing and growth-driven design agency. We specialize in helping B2B SaaS and tech companies scale through strategic digital marketing initiatives.
Domains of Expertise:
Portfolio Highlights:
Roketto has collaborated with various B2B clients, enhancing their digital presence and lead generation through tailored inbound strategies. Our work emphasizes measurable growth and ROI-driven results.
Agency Overview:
KlientBoost is a performance marketing agency based in the U.S., renowned for its data-driven approach to PPC and conversion rate optimization. They cater to both B2B and B2C clients, focusing on maximizing ROI.
Domains of Expertise:
Portfolio Highlights:
KlientBoost has successfully managed campaigns for numerous B2B companies, delivering significant improvements in lead quality and cost-per-acquisition metrics.
Agency Overview:
Loud Mouth Media is a multi-award-winning digital performance marketing agency headquartered in Belfast, with offices in Dublin, London, and Glasgow. They specialize in creating data-driven strategies for various sectors, including B2B.
Domains of Expertise:
Portfolio Highlights:
Recognized as the "Best Small Paid Media Agency" at the UK Paid Media Awards 2023, Loud Mouth Media has delivered impactful campaigns for B2B clients across education, travel, and retail sectors, emphasizing ROI and market share growth.
Agency Overview:
Midsummer Agency is a performance advertising agency that assists international ecommerce and B2B brands in enhancing profitability through cross-channel PPC advertising.
Domains of Expertise:
Portfolio Highlights:
Midsummer Agency has successfully managed campaigns for B2B SaaS companies and ecommerce brands, focusing on lead generation and sales growth through meticulous data analysis and tailored advertising strategies.
Agency Overview:
JumpFly is a U.S.-based digital marketing agency with over two decades of experience in managing PPC, SEO, and social media advertising campaigns for B2B clients.
Domains of Expertise:
Portfolio Highlights:
JumpFly has been recognized by Google for its exceptional client service and has managed successful campaigns for B2B clients, enhancing their online visibility and lead generation efforts.
Agency Overview:
Nuanced Media is a digital marketing agency specializing in multichannel strategies for ecommerce and Amazon clients. They focus on customizing strategies to drive sales and increase brand awareness for B2B businesses.
Domains of Expertise:
Portfolio Highlights:
Nuanced Media has assisted B2B clients in optimizing their presence on Amazon and other ecommerce platforms, leading to increased sales and improved brand recognition.
Agency Overview:
Stryde is an ecommerce growth agency that partners with D2C brands, including B2B companies, to scale their businesses through strategic marketing initiatives.
Domains of Expertise:
Portfolio Highlights:
Stryde has worked with various B2B clients, implementing comprehensive marketing strategies that have resulted in significant traffic and revenue growth.
Agency Overview:
Brainlabs is a high-performance media agency with a proprietary tech stack that allows them to scale and implement search strategies at speed.
Domains of Expertise:
Portfolio Highlights:
Brainlabs has been recognized as one of the best places to work in Indiana and is known for their unique formula of testing, tech, and talent in delivering results.
Investing in a paid search agency can be a game-changer for businesses looking to improve their online marketing efforts. Here are five compelling reasons to consider this partnership.
Paid search agencies bring a wealth of knowledge and experience to the table. They understand the intricacies of keyword strategy, ensuring that businesses target the right terms to reach their audience. They also excel in crafting compelling ad copy that resonates with potential customers, increasing click-through rates and conversions.
One of the primary advantages of working with a paid search agency is their commitment to continuous improvement. They conduct A/B testing on various elements of campaigns, from ad copy to landing pages, to identify what works best. This iterative process leads to better ROI as campaigns are refined based on real-time data and insights.
Paid search agencies utilize sophisticated tools and software that may be cost-prohibitive for individual businesses. These tools aid in bid management, allowing for more strategic spending and optimization of ad placements. Moreover, performance tracking tools provide in-depth analytics, enabling agencies to make informed decisions that enhance campaign effectiveness.
Partnering with a paid search agency can accelerate the lead generation process. Agencies have the expertise to launch campaigns quickly and effectively, ensuring that businesses can capitalize on opportunities without the steep learning curve associated with managing PPC in-house. Their established processes and industry knowledge allow for rapid deployment of campaigns, often resulting in immediate visibility and engagement.
Every business has unique goals and budget constraints. A reputable paid search agency will work closely with clients to develop scalable strategies aligning with their objectives. Whether a business is looking to increase brand awareness or drive immediate sales, agencies can adapt their approach to meet those needs.
An ecommerce-focused paid search agency can provide a range of specialized services, including:
Google Shopping campaigns allow ecommerce businesses to showcase their products directly in search results. A dedicated agency can:
Performance Max campaigns further enhance visibility across Google's entire inventory, driving more traffic to ecommerce sites.
Ecommerce paid search agencies specialize in developing ads that highlight product features, promotions, and unique selling points, ensuring that they stand out in a crowded marketplace. They also utilize A/B testing to refine ad copy and visuals, allowing businesses to identify which elements resonate best with their target audience.
Agencies conduct thorough keyword research to identify high-value terms while also analyzing competitors' strategies. This information helps businesses position themselves effectively and capitalize on market opportunities.
Driving traffic to an ecommerce site is only part of the equation; converting that traffic into sales is where the real challenge lies. Paid search agencies provide insights into conversion rate optimization, recommending changes to landing pages that can significantly enhance user experience and increase sales. This may include:
Ecommerce paid search agencies offer real-time performance tracking, allowing businesses to continuously monitor their campaigns' effectiveness. Detailed ROI reporting ensures that clients can see the tangible results of their investment. In addition to standard marketing metrics, agencies often provide insights into customer lifetime value and acquisition costs, helping businesses understand the long-term impact of their paid search efforts.
Choosing the right paid search management agency is a critical decision for businesses. Here are key criteria to consider when evaluating potential partners:
Look for agencies that have a track record of success in your specific industry. Their experience will translate into a better understanding of your target audience and the nuances of your market, ultimately leading to more effective campaigns. An agency that has successfully navigated the complexities of your sector can leverage insights gained from previous campaigns to optimize your advertising strategy, ensuring that your ads resonate with potential customers.
Certifications from major platforms like Google Ads and Microsoft Advertising demonstrate an agency's expertise and commitment to staying updated with the latest trends and best practices. These credentials are a strong indicator of an agency's proficiency in managing PPC campaigns.
A reputable agency should provide clear and transparent reporting on campaign performance. This includes access to data and insights that inform decision-making. Agencies that prioritize data-driven strategies are more likely to achieve optimal results. Regular performance reviews can help you understand your campaigns' effectiveness and identify improvement areas.
Depending on your business objectives, it's essential to choose an agency with relevant experience. Whether the focus is on ecommerce sales or lead generation, the agency should have proven strategies that align with your goals. For ecommerce businesses, familiarity with product feed optimization, shopping ads, and remarketing strategies can be invaluable.
An agency that is responsive to client needs and provides regular updates fosters a collaborative environment, ensuring that campaigns can be adjusted as necessary to meet changing business demands. This includes proactive communication about campaign performance and a willingness to listen to your feedback and adapt strategies accordingly.
Choosing the right paid search agency can mean the difference between wasted ad spend and scalable business growth. While all eight agencies on this list bring something valuable to the table, Roketto stands out as the ideal partner for B2B companies serious about driving long-term PPC success.
With a laser focus on inbound marketing, ROI-driven campaigns, and deep expertise in platforms like HubSpot and Google Ads, Roketto doesn't just manage your paid media—we align it with your broader business goals. Whether you're a SaaS startup or a scaling tech company, Roketto has the strategy, tools, and team to elevate your PPC performance.
Ready to stop guessing and start growing? Contact Roketto today to discover how we can help you turn your ad spend into measurable business impact.