It can be a daunting task choosing the right Kelowna AdWords agency to take care of the digital aspects of your business; especially if you’ve been burned in the past. There are many considerations to be made and one of the most important factors should be whether or not the agency is a Google Partner. Partner status demonstrates that the marketing agency has the experience, knowledge, and resources to make sure you’re well taken care of. It’s also the first sign that you can trust them.
Here are 5 reasons why you would have to be crazy to consider having your accounts managed by an agency that is not a Google Partner:
Achieving and maintaining partner status takes time and effort. It’s not a once off ordeal. Agencies must meet several requirements and performance standards. They also need to pass exams to maintain their certification each year. This means the employees at Partner agencies are fully certified to manage your account. In an industry that is so rapidly evolving, can you imagine hiring an analytics / PPC marketing company who does not employ current best practices?
Agencies that manage a large enough ad spend on a monthly basis have access to a dedicated account development manager. These aren’t the basic customer support staff you reach when you call the AdWords/Analytics help line, these are experienced professionals whose role is to support Partner agencies.
Our account rep is dedicated to ensuring our clients’ needs are being taken care of, and have the resources and expertise to ensure they can help us do just that. Key advantages of having a dedicated account rep include:
Google frequently reviews partners linked/managed client’s accounts to ensure everything is up to snuff. Change frequency, ad count, client retention, and proper use of match types are just some of the criteria Google reviews on a regular basis.
Roketto was the 2nd agency in Kelowna to achieve Partner Status, and has proudly maintained it for over 7 years.
This is the one of the most important aspects of choosing a marketing agency, and it will help you make key decisions on a regular basis. If you are looking for a company to help you with marketing they absolutely must know how to properly plan, track, analyze, and measure in order to make data driven decisions.
Partners are required to constantly be demonstrating current best practices. When new features come out, as a Google Partner, we are generally the first to test on our own accounts so that we can have a structured plan of how to effectively roll them out for our clients.
We also often have access to the features while they are still in beta, which means you can potentially benefit from powerful features your competition won't even have access to for up to a year or more.
By this point you might be asking yourself the question, “So does hiring a Google Partner Agency guarantee I will receive the best possible results?” Unfortunately there are never any guarantees, but it is a strong starting point. A few additional considerations when choosing a Google Partner Marketing Agency:
If you are looking for an experienced, certified Google Partner to help with your online marketing, Roketto would love to discuss how we might be a fit working with you. Contact us today, we’re looking forward to hearing from you!