Inbound Marketing Blog - Roketto

How to Hire a WooCommerce Developer: A Guide to the Top 10 Agencies

Written by Peter Kamau | Jan 19, 2026 2:45:00 PM

Running a successful WooCommerce store often feels like you're spinning a dozen plates at once. You're managing inventory, marketing, and customer service.

The last thing you need is your website, your most important employee, crashing during a flash sale.

When your store's tech problems go beyond what a quick Google search can fix, you hit that inevitable conclusion: it's time to hire a WooCommerce developer.

But that opens up a whole new set of questions. How do you find a true expert who can actually wrangle your custom plugin needs and optimize your checkout, instead of just... well, making things worse?

You need a partner who understands the business of e-commerce. Finding them starts with knowing exactly where to look.

Top 10 WooCommerce Development Agencies for Hire

Here are ten strong agencies you can consider when you want to hire WooCommerce developer talent or hire WooCommerce developers in general.

Agency

Core Services

Best For

Roketto

Inbound Marketing, HubSpot, Web Design, Growth Strategy

B2B & SaaS companies needing a full-funnel growth partner.

WPExperts

Custom Plugin Development, Maintenance, B2B Solutions

Businesses needing complex, custom WooCommerce plugins.

Multidots

Enterprise Migration, WordPress Development, Performance

Large-scale publishers & enterprises migrating to WordPress.

Codup

ERP/CRM Integration, Custom Development, Automation

Stores needing complex backend integrations (e.g., Netsuite, Salesforce).

Angry Creative

B2B WooCommerce, Custom Integrations, LMS

Complex B2B and educational platforms in the UK/EU.

CoSpark

Enterprise WooCommerce, Platform Migrations, API/React

High-growth brands needing senior, US-based developers.

Virtina

End-to-End Development, Migration, Bug Fixes

Small to mid-sized businesses wanting a certified, all-in-one partner.

Osom Studio

UX/UI Design, Custom WordPress & Woo Development

Brands focused on a premium, design-led customer experience.

BrainSpate

Headless WooCommerce, AI Personalization, PWA

Stores wanting to build modern, high-performance headless architecture.

Digital Silk

Branding, Web Design, SEO, WooCommerce Development

Brands needing a full-service agency to align their store with a larger brand strategy.

1. Roketto

We are a performance-obsessed digital growth agency that partners with ambitious B2B, SaaS, and eCommerce brands. Since 2009, we've moved beyond simple web design to engineer measurable, predictable growth for our clients.

We don't just build websites; we build revenue-generating engines that align your sales and marketing efforts.

Domains of Expertise

  • Inbound & Growth Strategy: We create data-driven, full-funnel strategies that attract, engage, and delight your ideal customers.
  • HubSpot & WooCommerce Integration: As an elite HubSpot partner, we specialize in building seamless integrations that sync your customer data and automate your marketing.
  • Performance SEO & Content: Our team creates authoritative content and technical SEO strategies that drive qualified organic traffic to your store and products.
  • Web Design & Development: We build custom, conversion-focused WordPress and WooCommerce sites designed to turn visitors into loyal customers.

Portfolio Highlights

Newbook, an Australian-based hospitality-management platform with 55,000+ users, wanted to expand into the US market and needed a digital strategy to support that. We executed a multi-channel growth engine including Google Ads (search, display, remarketing), high-frequency industry-specific content publishing, and region-specific content creation to establish presence in the US.

The outcomes: they successfully established scalable customer-acquisition channels in the US, saw a significant ROI from ads (which led to further budget expansion), and doubled their organic website traffic through content development.

2. WPExperts

WPExperts is a globally recognized leader in the WordPress and WooCommerce ecosystem, operating as a full-service development and solutions provider. They are one of the most prominent teams to hire WooCommerce plugin developer from, with a massive portfolio of their own successful extensions. They are an official WooCommerce Expert and WordPress VIP Gold Agency Partner.

Domains of Expertise

  • Custom plugin development
  • B2B/Wholesale solutions
  • WooCommerce maintenance & support

Portfolio Highlights

Their portfolio is best represented by their own suite of over 100 WooCommerce plugins, which are used by thousands of stores worldwide. Their popular extensions, like "Wholesale for WooCommerce" and "Currency Switcher for WooCommerce," demonstrate their deep technical understanding of the platform. This product-based expertise directly informs their client work, allowing them to solve complex functional challenges.

3. Multidots

Multidots is an enterprise-level WordPress agency specializing in high-stakes, large-scale migrations and digital transformations. They are a preferred partner for large publishers and global companies looking to leverage the flexibility of WordPress and WooCommerce at scale. When you need to hire expert WooCommerce developers for a massive project, they are a top contender.

Domains of Expertise

  • Enterprise CMS migration
  • WooCommerce for publishers
  • Performance optimization

Portfolio Highlights

Multidots successfully managed the strategic migration for AICPA (American Institute of CPAs), moving their content from Adobe Experience Manager (AEM) to WordPress and scaling the site to serve over 1.6 million readers. They also streamlined the digital presence for Ask Media Group by migrating 11 of their websites to a unified WordPress platform.

4. Codup

Codup is a technical development agency that focuses on the backend complexities of e-commerce, particularly custom integrations and automation. They are the team businesses hire WooCommerce custom development for when they need their store to communicate perfectly with other business-critical software.

Domains of Expertise

  • ERP & CRM integration
  • Custom plugin development
  • Checkout & payment customization

Portfolio Highlights

Codup's highlights include building complex middleware that connects WooCommerce stores to backend systems. They've helped numerous B2B and wholesale clients by building seamless bridges to their ERPs, enabling real-time inventory and order syncing. Their work allows stores to automate processes that would otherwise require hours of manual data entry.

5. Angry Creative

Angry Creative is a full-service WordPress and WooCommerce agency with strong roots in Sweden and the UK. They are an "Enterprise-first" agency that focuses on building business-critical, complex, and scalable solutions for B2B and B2C clients. They are a recognized WooExpert and WordPress VIP Gold Agency Partner.

Domains of Expertise

  • B2B WooCommerce solutions
  • Custom system integrations
  • LMS development

Portfolio Highlights

For Nordfarm, a major agricultural machinery supplier, Angry Creative built a sophisticated B2B eCommerce platform to strengthen its dealer network and streamline orders. They also developed a seamless system integration for Strandberg Guitars to manage their global sales and product data.

6. CoSpark

CoSpark is a high-touch, US-based agency composed entirely of senior developers who thrive on complex WooCommerce challenges. They position themselves as the "rescue team" you hire woocommerce experts from when a project has stalled, a migration has failed, or a store can't scale. They are an official WooExpert agency.

Domains of Expertise

  • Enterprise-level WooCommerce
  • Platform migrations
  • Custom API & headless development

Portfolio Highlights

CoSpark's portfolio is defined by high-stakes success, with their client work driving over $400 million in annual revenue. They don't just build sites; they take on and solve the toughest challenges for established brands. Their work has helped clients optimize performance, integrate complex fulfillment systems, and scale their stores to handle massive traffic spikes.

7. Virtina

Virtina is one of the few officially certified WooCommerce Experts in the world, a status that reflects their deep, verified expertise. They are a trusted, end-to-end development partner for small to mid-sized businesses, offering everything from initial build-outs to complex customizations and bug fixes. They are an ideal choice if you want to hire certified WooCommerce developers.

Domains of Expertise

  • WooCommerce migration
  • Custom plugin development
  • Performance optimization & bug fixes

Portfolio Highlights

Having delivered over 1,300 projects, Virtina's portfolio is vast. A key highlight is their work with Amazon's "Buy with Prime" team, where they solved niche plugin challenges and helped integrate the service for WooCommerce merchants. This partnership shows their high level of technical proficiency and trustworthiness.

8. Osom Studio

Osom Studio is a design-first WordPress agency that excels at creating engaging, user-centric experiences that drive conversions. They are a hire WooCommerce designers and developers team that deeply understands the intersection of beautiful UX/UI and robust, functional backend development.

Domains of Expertise

  • UX/UI design
  • Custom WordPress & Woo development
  • CRM & marketing automation

Portfolio Highlights

For 3DConnexion, a global brand for 3D mice, Osom Studio built a powerful e-commerce solution capable of managing sales and operations across more than 60 markets. They also led the successful migration for Qoolize, moving them from a restrictive WIX template to a powerful, flexible WordPress and WooCommerce experience.

9. BrainSpate

BrainSpate is a modern WooCommerce development company that provides flexible hiring models, making it easy to hire dedicated WooCommerce developers for your projects. They focus on leveraging advanced technologies to build high-performance, next-generation D2C eCommerce stores.

Domains of Expertise

  • Headless WooCommerce development
  • AI-powered personalization
  • Progressive Web Apps (PWA)

Portfolio Highlights

BrainSpate's portfolio showcases their ability to implement modern architectures. They helped the popular bakery brand EatMeGuiltFree scale their WooCommerce store to handle high-traffic flash sales and complex product bundles. For Medals of America, they implemented sophisticated custom product builders, allowing customers to design their own ribbon racks.

10. Digital Silk

Digital Silk is an award-winning, full-service digital agency that positions eCommerce as a core part of a larger brand strategy. They are the hire WooCommerce agency you choose when you need a store that is perfectly aligned with your branding, marketing, and SEO goals.

Domains of Expertise

Portfolio Highlights

A standout project is their work for Rollink, a collapsible luggage brand. Digital Silk delivered an end-to-end solution, including a new brand identity, digital strategy, and a custom WooCommerce-powered site with micro-animations. This holistic approach resulted in a 500% revenue growth for Rollink as they entered the U.S. market.

Why Businesses Need to Hire a WooCommerce Expert

When the stakes are high, you need to hire a WooCommerce expert because they provide value far beyond basic coding. This is why:

  • To Handle Complex Customizations and Integrations: A true expert can build custom features from scratch, like a "build your own" product configurator or a wholesale-only portal. More importantly, they can seamlessly integrate your store with critical business software, such as your ERP, CRM, or inventory management system, ensuring data flows automatically and accurately.
  • To Ensure Security and Scalability: Expert WooCommerce developers follow best practices to harden your site against attacks, protecting your customer data.
  • To Optimize for Speed and Conversions: A WooCommerce specialist is obsessed with performance, knowing how to optimize images, queries, and code.
  • To Save Time and Avoid Costly Errors: Hiring a professional from the start saves you from the expensive, panic-filled "rescue" projects later.

Types of Services Offered by WooCommerce Professionals

When you hire a WooCommerce agency or developer, their services fall into several key categories.

1. Full-Stack WooCommerce Development

Full-Stack WooCommerce Development represents the complete, end-to-end process of building an online store, transforming a business concept into a fully functional digital storefront ready for launch. This comprehensive service encompasses both the front-end, everything the customer interacts with, like the design, user experience (UX), and navigation, and the essential back-end components, including the server configuration, database architecture, and application logic that manages products, orders, and security.

By handling all layers of the technology stack, full-stack developers ensure seamless integration between the visual elements and the core e-commerce functionality, resulting in a stable, scalable, and highly performant online business platform.

2. Custom WooCommerce Plugin & Theme Development

To hire a WooCommerce plugin developer means commissioning a proprietary tool designed to execute a unique workflow, whether it's a complex product configurator, a specialized tax calculation utility, or a custom subscription management system that is not available on the marketplace.

Similarly, engaging a WooCommerce theme developer allows a business to establish a 100% unique, branded, and optimized storefront that provides a superior user experience, free from the constraints and code bloat of generic templates, which is critical for strong brand identity and conversion rates. This customization ensures the store's look, feel, and functionality are perfectly aligned with the brand's vision and its customers' needs.

3. WooCommerce Integration Services

Integration services are highly specialized, focusing on connecting your WooCommerce store to the broader ecosystem of tools required to run a modern business efficiently. This critical service ensures that essential operational data flows smoothly and automatically between your e-commerce platform and third-party systems, eliminating manual data entry and reducing errors.

Common integrations include connecting to major payment gateways, automating shipping logistics with providers like ShipStation, synchronizing customer data with marketing automation platforms, and establishing complex two-way communication with accounting, inventory management, or enterprise resource planning (ERP) systems for true operational efficiency.

4. WooCommerce SEO and Performance Optimization

Optimization involves a deep technical audit of the store's core code, hosting environment, and database structure to identify and eliminate bottlenecks, directly improving load times which are crucial for reducing bounce rates and improving search rankings.

Furthermore, experts implement advanced Structured Data markup (Schema.org) for products, reviews, and availability, helping search engines understand your product catalog better and enabling rich results that make your products stand out on the search engine results pages (SERPs). These performance and SEO efforts are vital for increasing organic traffic and maximizing conversion rates without relying solely on paid advertising.

5. WooCommerce Maintenance and Support

Recognizing that an e-commerce website is a live application that is never truly "finished," maintenance and support is an ongoing retainer service designed to ensure continuous smooth operation and security. This service provides a dedicated, on-call partner responsible for handling routine yet critical tasks such as applying immediate security patches to vulnerabilities, managing core WooCommerce and WordPress updates to maintain compatibility, and performing regular performance monitoring to prevent minor issues from escalating into major outages.

By proactively managing the store's health, this service protects revenue streams, maintains customer trust, and allows the store owner to focus on sales and business growth instead of technical troubleshooting.

Criteria for Selecting the Best WooCommerce Development Company

Knowing what to look for is half the battle. As you research teams to hire WooCommerce developers from, use these criteria to vet your options.

  1. Review Their Portfolio and Case Studies: Look past the homepage screenshots. Dig into their case studies. Do they explain the problem, their solution, and the business result? Look for stores that are similar to yours in size or industry. If you need a complex B2B portal, an agency that only builds simple retail sites isn't a good fit.
  2. Check for Official Certifications: While not the only factor, official recognition matters. Look for "WooExpert" partners, a designation that means WooCommerce has personally vetted the agency for their quality and contributions. This is a strong indicator that you're looking at certified WooCommerce developers.
  3. Understand Their Hiring and Project Management Models: Will you have a dedicated project manager? How often will you communicate? Do they offer flexible models, like the option to hire dedicated WooCommerce developers who work exclusively on your project, or do they work on a per-project basis? Ensure their workflow aligns with your expectations.
  4. Read Reviews and Testimonials: Go beyond the cherry-picked quotes on their website. Check third-party review platforms like Clutch.co, G2, or even Google Reviews. These unfiltered client experiences will give you the real story on their communication, reliability, and ability to deliver on their promises.

Conclusion

Hiring a WooCommerce website developer isn't just about finding someone who can build an online store. You must consider choosing a partner who understands how your business sells, scales, and succeeds.

The right WooCommerce expert helps you go beyond templates and plugins to create a store that's secure, fast, and conversion-focused. Whether you need custom integrations, performance optimization, or ongoing support, investing in professional WooCommerce development pays off in reliability and revenue growth.

If you're ready to elevate your eCommerce experience, hire WooCommerce developers who deliver measurable results—like we do at Roketto. We design, build, and optimize WooCommerce stores that don't just look great—they sell. Let's talk about your project.