So whether you’re fresh to the world of SaaS marketing, have already dipped your toes in, or found yourself knee-deep, here’s a list of 12 tips that can help you overcome some of the most common marketing challenges SaaS startups inevitably face.
You’re finally ready to start building a marketing plan for your SaaS business. That means you can just do some SEO research, automate some email sequences, write a few blog posts, toss some forms on your site, and Bob’s your uncle, right?
So, you’ve survived the launch gauntlet. You’ve assembled your teams. You’re live and functioning and ready to scale. But you have one big problem: most of the seemingly good advice on content marketing simply won’t work for you. Why? Because SaaS content marketing is different.
In content marketing there’s a common misconception that all strategies are pretty much the same—in reality, they simply aren’t. In this post we'll discuss the unique components to effective content marketing for SaaS.
In this blog post, we’ll discuss the benefits of SaaS referral programs, and walk you through the exact steps you can take to set up your own referral program. Read on to find out more!
In this blog post, we’ll share 5 strategies that you can use to hook users with your free SaaS trial, and highlight the value your product brings in order to convert more free to paid users.
People have been calling social media the future of customer service since 2015, and they were right. The more your brand grows, the more mistakes you will make. It’s inevitable; not everyone can have a perfect experience with your company, product or service.
Marketers have been jumping on the social media marketing bandwagon for years now. Their clients don’t understand it but everyone tells them they need it, regurgitating content doesn’t require much thinking or a skill set, and activities don’t need to be tied to ROI because the value of social can’t be measured.
There is a lot of emphasis on manufacturers to improve plant productivity, meet customer needs and increase sales lead generation. Learn how to create a an easy and effective marketing plan template for your manufacturing business.
An infographic is an incredible way of presenting information that works great as link bait, creates strong brand awareness, can quickly grow your subscriber list and is highly shareable.
It's never been easier for manufacturing companies to track the results of their marketing spend. Ironically, this has also made it one of the most difficult times for manufacturing companies to feel comfortable about their marketing efforts.
I like to think of guides as a combination of a white paper and an infographic. They should offer comprehensive details on a topic, and be beautifully formatted and easy to digest. Ultimately, a guide needs to help a user learn something valuable, and overcome a challenge.
Building a strong brand for your software as a service business will help set you apart. It’s often difficult to measure the effectiveness of a solid branding related marketing strategy, it’s still worth it to keep your company at the forefront of the minds of your current and potential customers.
While blogging is an extremely powerful tool when done correctly, we see way too many businesses focused on churning out quick, worthless content for weeks, months or even years, and then getting frustrated that the desired results didn’t come.
As of May 2nd of this year, Google Maps made some big changes to the way their Maps products work. Because of these changes, maps that currently exist on websites could see a service interruption, but Roketto is here to help.
Working with a HubSpot Agency Partner allows you to create, track and analyze all of your marketing efforts via a single platform. Agency partners are able to help solve the marketing challenges that your company currently faces.
382 km later and the Riders of Roketto have completed Bike to Work Week!
An explanation of the various kinds of value added reseller program options and their benefits for SaaS vendors looking to diversity their sales and distribution model.
We’re looking at what an inbound OEM Marketing strategy is, and some of the reasons why Original Equipment Manufacturer’s can benefit greatly from inbound.